Advertising and direct response investments continue to migrate online. Are you ready to give up, give in, or compete for the new market share?
The DMA List and Data Council will be hosting FutureScan for Database Marketers and Multichannel Users in an Online World on Thursday, February 3 from 1:00 – 5:30 PM EST. The event will be held at the DMA Seminar Center located at 1120 Avenue of the Americas in New York City. This is a great opportunity with an unbeatable price for learning from industry experts and networking with your peers. We all need to be prepared for the future — now more than ever!
Here’s the agenda:
1:00 – 2:00 PM Registration and Light Lunch
2:00 – 3:00 PM How Data and Consumer Insight Will Shape the Future of Marketing, Bill McGowan, eWay Direct
You will learn about…
The History of Data Marketing
The History of Email Marketing
Social Media Marketing
Video on Social Marketing
Fragmented Marketing Today
Thoughts on What’s Next for Marketing
Current Marketing Strategies On/Offline
…and more about how data and consumer insight will shape the future of marketing, with case studies.
3:00 – 3:30 PM Networking Break
3:30 – 4:30 PM Capitalizing on the Evolution of Display Advertising Through Data Driven Interactive Ads, Ben Kartzman, spongecell
You will learn about…
The Advertising Market Migrating Online
Evolving Display Landscape
… and case studies
4:30 – 5:30 PM Networking Wine & Cheese Reception
5:30 PM Optional off-site networking opportunity (details announced at event)
The price is right for this event: DMA Council Member $ 35 | DMA Member $ 45 | Non-member $ 55
If you’d like to attend, please contact DMA Customer Service at (212) 790 – 1500 or e-mail customerservice@the-dma.org.
We hope to see you there!