According to a new study by the Horn Group and Kelton Research, CMO’s prefer agencies who work as a partner versus a vendor. Yet, only 3% feel their agencies often lead the charge in company innovation:
Furthermore, 68% of CMOs feel their agencies are behind the curve on digital interactive media integration.
My key takeaway is that CMOs are looking for help and there’s a big opportunity for agencies who rise to the challenge. You can find the full report here: The CMO Challenge.