Blog

Media Magnet v2.1 gives you Goldilocks and Training Wheels modes

Media Magnet has been winning praise among digital media veterans because it offers a fresh alternative to the much-maligned RFP process. It just got even better with version 2.1.

Early this morning, our superstar development team rolled out another set of improvements to Media Magnet. Altogether, version 2.1 includes 14 improvements that make it even easier to use.

Goldilocks Mode

As we’ve reviewed these new features, the one customers like the most is the counts in the category selector. It’s a simple but powerful tool. As you see in the screenshot above, each category now displays how many media programs are in the given category. This is helpful in creating a consideration set that’s not too big, not too small, but just right. Goldilocks would love this!

For example, in the Arts & Entertainment category, there are 1,389 media programs… that’s a big category! Maybe it would be a better strategy to pick a sub-category like Humor that only has 51 media programs to refine your consideration set. It all depends on what you and your client need.  The nice thing about this feature is it gives you more insight as you are creating your campaign. So, you can make more informed decisions.

Training Wheels Mode

We’ve also introduced a new “training wheels” mode (that’s what I call it). Previously, when you posted a new campaign it would instantly go live. That’s super-efficient, but sometimes it makes sense to have a review before releasing it. That’s what this new feature is all about. Now, when you post a new campaign we’ll review it with you before it goes out.

With this feature, you don’t have to worry about an embarrassing misfire. It also makes it easier to kick the tires without going live with a campaign.

More to come

We hope you like the new features. Please let us know how we can make it even better!

Comments are closed.