The Direct Marketing Association is holding its big annual conference at the Mandalay Bay Resort in Las Vegas on October 14-16. The theme for this year’s event is “The Global Event for Real-Time Marketers.”
The DMA has come a long way since its beginnings as the “Direct Mail Marketing Association” many years ago. The focus has shifted from offline to digital marketing channels. While many of the basic principles of direct marketing still hold true, new digital channels are each unique and yet to be fully utilized. The DMA and this conference are leading the discussion on successes, failures, and emerging best practices.
NextMark will be among hundreds of exhibitors and sponsors at DMA 2012. We’ll be showing off our new solutions for digital media planning and digital ad sales. Please visit us at our booth #920 to discover the latest trends and tools in digital media.