SRDS vs. NextMark data card database updates

SRDS vs. NextMark Data Card Updates

This morning, SRDS posted a tweet proclaiming, “Our data team made 8,501 updates the database in April.” One of our clients forwarded this to me and asked, “How many updates does NextMark make in a month? How does this compare to SRDS?”

Those are important questions. Having access to up-to-date data cards in a searchable database of media programs is critical in making efficient and effective media purchasing decisions for your clients.  So, we did the research to find the answers.

During April 2013, we made 63,991 data card updates to the NextMark database. That’s more than 7.5 times the number of updates SRDS made during the same period.  Furthermore, our monthly average for 2013 is slightly higher at 66,005 updates per month. As the numbers have proven, NextMark is delivering on our commitment to provide you with the world’s best database of advertising opportunities.

Want better media planning decision-making data in 18 different media channels? Use NextMark’s Multi-Channel Media Planner for traditional direct marketing channels and the new Digital Media Planner for digital advertising channels.

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