February 21, 2001 Hanover, NH – NextMark announced today the introduction of CataList™, a revolutionary new tool for list brokers. With CataList, list brokers quickly perform advanced list research and seamlessly roll the results into a recommendation for electronic distribution to their clients. Brokers access this system through a web interface that requires no setup and minimal training.
Joseph Pych, founder and president of NextMark.com, said, “The list industry is entering a new era where technology provides a distinct competitive advantage. CataList is designed expressly for list brokers who wish to exploit the latest information technology to streamline their recommendation and purchasing processes. Brokers will delight their clients with the speed, quality, and presentation of recommendations generated through CataList. This will enable brokers to serve their existing clients more effectively and to attract new clients who are seeking techno-savvy brokers.”
Mr. Pych continued, “CataList is one of a suite of integrated products designed for the list industry. We feel that it is critical to deliver a technology platform that enables brokers and managers to work together more effectively. We are striving to eliminate the re-keying and other waste that is eroding the profitability of many of the companies in the industry.”
CataList will be unveiled at the Direct Marketing Association’s Net.Marketing Conference on February 26-28 in Seattle. NextMark will be demonstrating CataList at their booth #201. For more information or to arrange for a private demonstration, visit NextMark’s website at http://nextmark.com/brokerage.