September 25, 2000 Boston, MA – NextMark today introduced “Super Search,” a technology innovation for the List Industry, at the Direct Marketing Association’s Net.Marketing Conference in Boston. Super Search is the first mailing list-specific search engine based on Internet search technology. NextMark has combined a state-of-the-art search engine with proprietary algorithms and indexing to deliver Super Search, a lightning-fast and laser-focused research tool for list brokers.
Joseph Pych, founder and president of NextMark, stated, “Our Super Search technology eliminates many of the hassles that list brokers face today when trying to find the most responsive lists for their clients. It enables them to delight their clients while operating more quickly and profitably.
“Super Search also gives list managers peace-of-mind in knowing that list brokers will find their list when it meets the mailer’s criteria. The best lists are often not discovered because of inadequate list research tools. Super Search solves this problem and is just one component in NextMark’s suite of products for list managers.”
The Super Search feature follows NextMark’s website launch at the DMA’s List Vision 2000 conference in August. NextMark plans to introduce further groundbreaking technology for list professionals next month at the Direct Marketing Association’s Annual Conference in New Orleans.