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List Managers Improve Data Card Quality

Hanover, NH - October 8, 2008 - NextMark, Inc. a leading provider of direct marketing tools and resources, today published its third quarter 2008 Data Card Quality Report. Among the findings was an eight percent increase in data card quality for all list managers.

"There was a significant improvement in overall data card quality scores this period," noted Scott Chilcutt, Vice President of NextMark and head of the Marketing Information Network list services operation. "The average score was up eight percent over last quarter - a substantial gain when you consider that's across our entire data card database and against more a stringent scoring calculation."

NextMark recently refined their data card quality algorithm to include update frequency as a variable in the scoring process. This encourages a more timely review of files that are updated quarterly, or on other schedules, by the service bureau. All of the original 13 data card quality attributes -- including update recency -- still apply, and the relative weights for those attributes remain unchanged.

"I'm encouraged to see so many list managers improving what was already very good information." said Joseph Pych, president of NextMark. "Their efforts will lead to better results in direct marketing programs. With 40% of the success of every campaign contingent on mailing lists, it's crucial to have the best data cards when making mailing list purchasing decisions."

The Data Card Quality Report also includes a ranking of list management companies by data card quality. The top 5 companies for the third quarter of 2008 are listed below for each category:

Category I (500+ Titles)

1. Statlistics
2. Edith Roman & ePostDirect
3. ALC
4. Kroll Direct Marketing
5. Lake Group Media

Category II (250 - 499 Titles)

1. Complete Mailing Lists
2. Lighthouse List Company
3. Act One Mailing List Services
4. RMI
5. Dunhill International

Category III (100 - 249 Titles)

1. Integrated Business Services
2. W.S. Ponton
3. Adrea Rubin Marketing
4. Infocore
5. DM2

Category IV (50 - 99 Titles)

1. eTargetMedia.com
2. Political Fundraising Lists
3. Market Builders
4. Marketing Advisory Group
5. NCRI List Management

For a complete report of the top list managers, including risers and fallers, go to NextMark's web site: http://www.nextmark.com/mmse/top50-list-managers-dccqr.html.

About NextMark, Inc.

NextMark provides tools and resources that help organizations to buy mailing lists, sell mailing lists, and learn about mailing lists. NextMark currently indexes and tracks more than 74,000 mailing lists from 1,200+ sources. Its solutions have been proven through more than 4,000,000 mailing list searches and 75,000 direct marketing campaigns for thousands of catalog merchants, retailers, fundraisers, politicians, banks, telcos, entertainers, broadcasters, publishers, and other organizations that reach their market directly. NextMark is a privately held corporation headquartered in Hanover, New Hampshire USA and on the web at www.NextMark.com with its Marketing Information Network list services operation located in Edmond, Oklahoma and on the web at www.minokc.com.