NextMark revealed new list research behaviors this month in the July 2008 issue of Target Marketing magazine in an article titled "The Rise of Direct Marketing Freeconomics". According to their data card, the magazine has more than 45,000 active subscribers, insight on marketing strategies and tactics to improve their ability to sell through direct mail, telemarketing, and space advertising. 
Many of these readers are also marketing service providers who provide mailing lists, data, custom research, and statistical modeling services for their clients.
In the July 2008 issue, NextMark presents a case for the value of free competitive market intelligence that can be gathered online via list research portals. These tools are most commonly used to find mailing lists, purchase mailing lists, and promote mailing lists – but there's more! List universe sizes, segment counts, hotlines, trends, pricing, selections and highly correlated lists are provided for more than 60,000 list titles. Now that's valuable information — especially if you don't have access to a paid list research application. We've seen exponential growth in the use of these online tools, and the fact that they're free makes them even more attractive sources of competitive information for direct marketers. If you want to promote your list owners' data cards, then this is the place to be!
Tags: competitive intelligence, data card, direct marketing, freeconomics, napco, target marketing