Do you drive your car with your eyes shut? Of course not! That would surely end in a disaster.
But when advertising their mailing lists, many list managers effectively drive with their eyes shut. They spend a lot of money with the hopes of getting their advertisement in front of the decision-makers. But they don’t follow the results of those programs to see if they work. There’s no feedback. It’s like planning your route then stepping on the gas with your eyes shut hoping you will reach your destination.
That’s crazy, isn’t it? But that’s the way it’s always been so everyone is accustomed to it.
There is a better way! NextMark has just introduced an eye-opening new tool that gives you real-time feedback on the performance of your list advertising program:
You now get a real-time snapshot of your advertising performance displayed in an easy-to-understand graphical format. The report displays daily impressions, clicks, click-through rates, cost-per-click (CPC), and cost per thousand impressions (CPMI). It reveals trends through a superimposed trend line that highlights changes over time. NextMark’s is the only list advertising solution that provides you with up-to-the-minute results.
Now you can finally drive your advertising results with your eyes wide open. Learn more.