NextMark today unveiled new features in its Digital Media Planner tool that enable media planners to record and utilize private advertising deals when creating their media plans.
Keeping track of special advertising deals is a challenge for advertising agencies and for their media planning teams. In the past, media planners had to rely on their own memory and files to recall the special deals they’ve made with publishers. And it was difficult to know if others at your agency had already established a deal with a given publisher. With these issues combined with time pressure and the high turnover in those positions, special deals deals are often overlooked and negotiating leverage is lost. Ultimately, advertisers’ working media dollars are wasted every time a deal is missed.
NextMark Planner solves this problem by enabling you to enter your private deals directly onto the publisher’s data card adjacent to their standard placements and prices. With Planner, you can now set your own prices and create your own custom placements. You can see if others at your agency already have a special deal in place. Your special deals are stored securely and only available to authorized planners at your agency.
These special deals come in handy when you’re creating your media plans. Planner automatically displays all your agency’s custom placements and automatically defaults to your special rates. You’ll never again be embarrassed by missing out on a deal.
Along with the previously released private marketplace features, these new features give you a powerful tool to create and maintain your own directory of preferred vendors, contacts, and deals.
You can request your free trial of Planner here: http://nextmark.com/planner.
