The Direct Marketing Association (DMA) was founded in 1917, and currently represents more than 3,400 companies in the United States and 48 other nations. NextMark and many of our clients are also DMA members. The organization "advocates for responsible marketing and promotes relevance as the key to reaching consumers with desirable offers," as noted on their web site. With 40 percent of a campaign's success dependent on choosing the right lists, it is clear that targeted list research is an important part of the direct marketing process. So how are they doing with the list side of the business?
I decided to conduct a quick poll on LinkedIn to find out what marketing services providers are thinking on the subject.
When I walk the aisles at the DMDays conference each year, I see dozens of list companies lined up with innovative solutions for helping mailers with new customer acquisition; and I know they paid good money to be there. Let's see what they think and how it might be paying off.
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Tags: Direct Marketing Association, DMA, linkedin, list industry