As a product company trying to break some new ground in ad tech, I especially appreciate this “too long to tweet” quote from Robert Brunner of Ammunition Group in an interview with AdExchanger:
“You seldom find greatness in the data. I always say that if great design was born in research there would be a lot more great design, because everybody can do research, hire researchers and gather information. It’s the rare people that sift through it and find beauty, inspiration and passion, and bring that out. That’s what always makes a great product.”
Amen. Data can tell you if you succeeded of failed, but rarely points you directly to a great design.