With a little help from one of our board members and DMA Hall of Famer, Ted Spiegel, the NextMark Bookstore is up and running with a series of top picks for direct marketing professionals. It's a fact that a simple search on direct marketing yields more than 14,000 results for books available from Amazon.com. One benefit of NextMark's bookstore is that it provides quality recommendations for each of the following categories: business to business, database marketing, direct mail, email, multi-channel and reference. There is also a top picks category which includes texts authored and/or recommended by marketing professors from leading universities.
If you're looking to get smart about direct marketing, then take a visit to the NextMark Bookstore. If you don't see what you're looking for, then you can still save 34% off other books priced over $25 by clicking on the affiliate banner above.