Going postal in 2010 may be the best decision you make. There’s less competition in direct mail, and there’s less clutter in the box! There is also much more information available today about the prospects on consumer and b2b mailing lists.
Here’s a guest post from Jim Gilbert of Gilbert Direct Marketing, with some initial optimism regarding a freeze on postage rates next year for dominant classes:
From Jim,
Over the last three years, I’ve been super vocal about my dislike for the U.S. Postal Service and its less-than-forward-thinking bureaucracy. When it slammed catalog mailers with 20 percent-plus postage increases in 2007, I went (pun intended) postal on it. (more…)