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SMS Text marketing – hot or not?

Thursday, February 11th, 2010

A recent TechCrunch interview with 4INFO, the "King of SMS," portrays great promise with the SMS text medium and with the company. However, reader comments below the article indicate otherwise.

Here's the interview:

Industry analysts seem to agree with 4INFO: According to J.P. Morgan's 2010 Internet Industry Outlook, mobile advertising is expected to grow by 45% in 2010 to $3.8 billion fueled primarily by mobile message advertising (SMS Text).

Your take? Is SMS Text marketing hot or not?

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Mobile advertising expected to grow 45% in 2010

Thursday, January 7th, 2010

According to J.P. Morgan's 2010 Internet Industry Outlook, mobile advertising is expected to grow by 45% in 2010 to $3.8 billion fueled primarily by mobile message advertising (SMS Text):

JP Morgan Mobile advertising forecast

Although still a small piece of $159.2 billion that is expected to be spent on direct marketing in 2010, mobile advertising is a fast growing segment. Other gainers include display ads rebounding to +10.5% and search +13.7%.

(sources: TechCrunch, MediaPost)

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