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One economic benefit of the information renaissance is that you can promote yourself, your company, or just about anything else for free. The introduction of YouTube 2005 was the latest of three significant developments including social networks and podcasting. I just checked and there were more than 60,000 new videos uploaded so far this week, and it's only Thursday!

Change Is Here!

These remarkable changes in media were here long before Barrack Obama was elected, and he and his campaign team were wise to leverage them. Many list marketers are also taking advantage of these new media channels as the rise of direct marketing freeconomics leads to an increased level of online lis research activity from mailers and list brokers in the public domain.

NextMark and marketing INFORMATION network are also leveraging these popular channels to provide insight and education on mailing lists. We posted our first video tutorial, "How To Find Mailing Lists" on the YouTube "findlists" channel this week.

Work Smarter

We all need to work smarter nowadays. The proliferation of online content has changed the world we live in and created a new playing field for direct marketers. Are you in the right training program to compete?

In about 425 years you could view all of the videos posted on YouTube, or you could view ours in less than five minutes. Click here for the complete series of online NextMark video tutorials. You may also want to visit our Direct Marketing Bookstore and check out a hard copy of one of our top picks. There are also some good resources there to learn more about direct mail, email, and multi-channel and database marketing.