Posts Tagged ‘YouTube’

Google bets on mobile with $750 mm AdMob acquisition

Tuesday, November 10th, 2009

Google acquires AdMob

Google’s $750 mm acquisition of AdMob is their 3rd biggest behind Doubleclick and YouTube. AdMob, the mobile ad platform that has been especially popular on the iPhone, has certainly done a lot of things right in its first 3 years of operation with revenue approaching $100 million. Google thinks this can be a lot bigger:

“Despite the tremendous growth in mobile usage and the substantial
investment by many businesses in the space, the mobile web is still in
its early stages. We believe that great mobile advertising products can
encourage even more growth in the mobile ecosystem. That’s what has us
excited about this deal.”

The trend is clear. This deal shouts the importance of the mobile advertising channel. What can we learn from this? What should we do to capitalize on this trend?

Cloud Computing or The End of the World?

Wednesday, October 14th, 2009

Just when we thought Larry Ellison of Oracle had Cloud Computing 'DE-MIST-IFIED' this shows up on YouTube. It's an amazing video of an unidentifified cloud formation over Moscow that has gone viral. It may not be raining in the picture, but this video is getting more attention than the Chocolate Rainmaker.

This is neither Cloud Computing nor the end of the world, but if you disagree then please feel free to comment. I'm sure it will lead to an interesting discussion.

Well, DMA09 starts this weekend so I'd better get back to work!

Unbelievable! 47 years old, unemployed, never been kissed — instant star!

Friday, April 17th, 2009

I’ve been contemplating the question: Is Twitter just for Twits? The jury’s still out on whether it’s useful in business, but now I can see how it adds value to society.

Case in point: “Susan Boyle” was the #1 trending topic last night on Twitter. Never heard of Susan Boyle, so I clicked through to find out what all the chatter was about. Then I discovered a true gem on YouTube “Susan Boyle – Singer – Britains Got Talent 2009”.


Follow the link to view:

If Susan Boyle does not stir your emotions, you are not human.

Back to the subject… This video has only been on the air for less than 1 week (Since April 11th). It already has 19 million views. That’s a far faster rise than the YouTube phenom Chocolate Rainmaker. The votes and comments roll in every second.

I don’t believe this attention and stratospheric rise would have been possible without Twitter. Obviously, Britain’s Got Talent and YouTube, too.

As they say, Twitter tells you what is going on right now. The “right now” is the key part of their value. Otherwise, Twitter is a waste of time 😉

Ten Free Ways To Market Your Business Online

Monday, February 23rd, 2009

February 23, 2009 – The Dow closed at 7,114.78 today, an 11-year low. The S&P 500 hit its 12-year low, while today's NASDAQ posted a 3.71 percent loss which actually exceeded the percentage losses of the DJIA and S&P 500. An estimated $10,000,000,000,000 market value of U.S. stocks has been wiped out since the October 2007 high.

There is no better time than the present to leverage marketing freeconomics for your business. The information renaissance is a breath of fresh air in the midst of the current economic crisis. While many physical doors have been closed due to cutbacks, a greater number of virtual windows have opened online. Here are NextMark's examples for 10 free ways to market your business online:

1. YouTube – How To Find Mailing Lists video & findlists channel

2. Linkedin – NextMark company page & NextMark group

3. Facebook – NextMark company page & NextMark group

4. Plaxo – NextMark group

5. Tradevibes – Company profile

6. MerchantCircle – Directory listing & coupon

7. Slideshare – list advertising ROI presentation

8. Twitter – Follow NextMark

9. Jigsaw – Company wiki & company research

10. NextMark Directory – Get your listing now!

The most efficient marketing approach for sharing your story is to make it easy for others do it for you.

Videos by List Management companies

Thursday, January 8th, 2009

After blogging yesterday on the increasing importance of video in business, I was curious to see if any mailing list management companies had videos on YouTube. My research did not reveal much other than some cheesy videos from MLM opportunity seekers.

That's great news for legitimate companies seeking a competitive advantage! It's a wide open domain and you can win "mind-share" and market in a very inexpensive way.

But you think it's too hard? If a college kid can do a mailing list video out of his dorm room, you can create videos, too!

A good example of one company that's moving into this frontier is RMI Direct Marketing. They posted a video to promote their Nutrition Action Healthletter Subscribers mailing list:

This entertaining video not only helps to promote the list but also solidifies the relationship with their client. I think list management companies would be well-served by following RMI's example.

How Google is monetizing YouTube

Tuesday, December 30th, 2008

YouTubeGoogle's YouTube is perhaps the fastest growing website on the internet(?). Many have wondered how Google is going to turn YouTube's traffic into revenue. Here's one way: by planting contextually relevant ads on websites throughout the internet that embed YouTube videos.

Yesterday, I embedded a YouTube video "Twitter Whore" in my blog post "Is Twitter just for twits?" On the embedded video in our blog, you will see an overlay of advertisements. The interesting thing is the advertisements are not related to Twitter. Rather, they are related to the content of our website — direct marketing, mailing lists, etc.

YouTube site advertising

In contrast, if you go to the same video on YouTube, you don't see these ads.

This got me thinking… there's got to be millions of websites with embedded YouTube videos (because they've made it so easy). Now Google can insert ads on all these websites without permission and without paying any commission. My hat is off to Google.

What's to stop a competitor from advertising on my website if I have a YouTube video posted? Nothing.

I am guessing that YouTube will introduce a "premium player" that supresses advertisements and plays at higher quality. For a fee, of course. And many would be willing to pay for that. Again, my hat is off to Google!

P.S. YouTube has surpassed Yahoo to become #2 search engine.

How To Find Mailing Lists… on YouTube?

Thursday, December 11th, 2008

One economic benefit of the information renaissance is that you can promote yourself, your company, or just about anything else for free. The introduction of YouTube 2005 was the latest of three significant developments including social networks and podcasting. I just checked and there were more than 60,000 new videos uploaded so far this week, and it's only Thursday!

Change Is Here!

These remarkable changes in media were here long before Barrack Obama was elected, and he and his campaign team were wise to leverage them. Many list marketers are also taking advantage of these new media channels as the rise of direct marketing freeconomics leads to an increased level of online lis research activity from mailers and list brokers in the public domain.

NextMark and marketing INFORMATION network are also leveraging these popular channels to provide insight and education on mailing lists. We posted our first video tutorial, "How To Find Mailing Lists" on the YouTube "findlists" channel this week.

Work Smarter

We all need to work smarter nowadays. The proliferation of online content has changed the world we live in and created a new playing field for direct marketers. Are you in the right training program to compete?

In about 425 years you could view all of the videos posted on YouTube, or you could view ours in less than five minutes. Click here for the complete series of online NextMark video tutorials. You may also want to visit our Direct Marketing Bookstore and check out a hard copy of one of our top picks. There are also some good resources there to learn more about direct mail, email, and multi-channel and database marketing.