Posts Tagged ‘conference’

DMA09 Visit NextMark #1930

Monday, October 12th, 2009

NextMark will be presenting and exhibiting at DMA09.

NextMark provides information and technology that powers the market for mailing lists, and makes it easier for you to buy mailing lists, sell mailing lists, and learn about mailing lists.


NextMark and marketing INFORMATION network (mIn) have been serving the list industry for 10 and 20 years respectively. Thousands of list brokers and list managers use NextMark every day to help their clients with effective and profitable new customer aquisition.

Visist our booth #1930.

Learn about the following products and services that make it easier for you to effectively reach your market.

Mailing Lists Search Tool (free):  search over 60,000 mailing lists from 700+ sources.

Professional list brokerage system: a fully intergrated online contact management, mailing list research, competitive analysis, and order processing system.

Contextually targeted list advertising:  place relevant list titles at the very top of the search results (over 60,000 lists) every time a broker or mailer runs a search.

Search engine optimized (SEO) data card web site:  integrate NextMark data cards with the list manager’s web site, and gets them noticed by search engines for better placement on Google, Yahoo and Bing.

Stop cold calling for list sales:  bid on leads by market category, capture more inquiries from your managed list titles, and calculate the ROI from start to finish.

Connecting data cards with data:  connect data cards with the source data at the service bureau for automated updates in real-time. Create high definition list profiles and enable counts directly from the data card.

Stop by and you’ll be glad you did!

Important Fact:  Experts agree at least 40% of direct marketing success depends on mailing lists.


DMA Service to the List Industry (Survey Results)

Thursday, May 21st, 2009

Last month I created a quick poll on LinkedIn to see how direct marketing professionals felt about the DMA’s (Direct Marketing Association) service to the list industry. There may not be a ‘List Day‘ conference anymore, but almost all of the same folks are still present at the annual DMDays conference. There are list managers, list brokers, and list fulfillment providers lined up on both sides of the aisle. While the DMA has done a very good job in regards to advocacy on behalf of direct marketers, there seems to be less awareness about mailing lists than in times past — or maybe I’m wrong? Let’s look at the results from last month’s poll on LinkedIn.

DMA Service GraphThe overall results are normally distributed with a minor skew towards needing some improvement. It is interesting to note that the female respondents gave the DMA more favorable ratings than the male respondents. Maybe the guys have set higher expectations for the list industry, or maybe we’re just jerks — well I don’t think so, because only 2 of 45 of us voted that the DMA had jumped ship. The response profile (gender) was 54% male and 46 percent female, so there’s no bias in the weighting. Feel free to share these results at DMDays next month, and let Mike Gamson know that we conducted the poll on LinkedIn.