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Posts Tagged ‘list search’

Can Anyone Find Your Data Cards?

Tuesday, December 18th, 2007

Did you know that your mailing list is promoted publicly on the World Wide Web? Did you know that your list data card can be found and viewed using several free list search engines? If not, then here's an eye-opener for you. Click on any of the links below and run a search on any one of your list properties:List_search_12

Official Mailing Lists Search Tool

DMA List Search  

Direct Magazine

Multi-Channel Merchant

Salesforce.com

Kodak

These list search tools are used by the next generation of direct marketers. Take a look at the ordering instructions and you'll see that there is a call to action for the buyer. Yes, it's that easy to request a mailing list, and on the other end, it's that easy to receive the lead. Therefore, the quality of this information is very important!

Take a look at the 'Counts Through' date to the right of the mailing list segments header. Are your counts up-to-date? How do the selects look? Look at all of your data cards, and if you like what you see, then give your list manager a call and let them know. And if you want to see how your list manager stacks up in terms of overall data card quality, then click below and find out: 

Top 50 List Mangers By Data Card Quality

If you don't see your list manager's name on this report, then don't jump the gun too quickly. There are over 800 list managers represented in the database, and about 200 that manage 50 titles or more. However, you'll notice that there are companies on this list that manage hundreds, or even thousands, of titles (at least at the time of this writing). Therefore, it would not be unrealistic to ask or expect that your manager be positioned accordingly.