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Top List Managers by Data Card Quality

Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of October 6, 2008.

Top List Managers For Data Card Quality (500+ Titles)

RankScoreLast QtrChangeList Management Company# Titles
199.28316.2%Statlistics2,394
298.683.115.5%Edith Roman & ePostDirect2,128
398.290.47.8%ALC914
498.168.429.7%Kroll Direct Marketing718
598N/AN/ALake Group Media619
697.958.739.2%Compiled Solutions665
794.486.48.0%Direct Media1,204
892.682.99.7%MeritDirect1,340
992.389.62.7%Paramount Lists768
1087.787.70.0%Millard Group1,023
1185.167.118.0%VentureDirect Wordwide585
1283.272.610.6%Great Lakes List Management532
1382.477.25.2%Walter Karl1,521
1482.284.7-2.5%Specialists Marketing Services2,183
1580.864.116.7%Marigold Technologies614
1672.973.1-0.2%Worldata2,614
1767.361.45.9%Response Unlimited534
1856.467.9-11.5%List Services Corporation679

Top List Managers For Data Card Quality (250 - 499 Titles)

RankScoreLast QtrChangeList Management Company# Titles
11001000.0%Complete Mailing Lists413
11001000.0%Lighthouse List Company379
399.490.68.8%Act One Mailing List Services251
499.183.215.9%RMI449
59879.818.2%Dunhill International370
697.897.80.0%Media Source Solutions328
797.387.49.9%The List Experts342
896.795.41.3%List Bargains309
896.781.914.8%Macromark460
109694.61.4%List Connection260
1195.574.720.8%Bethesda List Center440
1294.395.4-1.1%Belardi/Ostroy387
1392.690.71.9%Aggressive List Management322
1492.589.72.8%The Catamount Group452
1591.798.4-6.7%Netprospex262
1691.389.61.7%Ethnic Technologies294
1790.8846.8%PCS Mailing List Company293
1890.475.614.8%MetaResponse Group292
1890.499.1-8.7%Take 5 Solutions295
2087.991.8-3.9%Carney Direct Marketing396
2185.884.21.6%Mail Marketing358
2284.292.7-8.5%KnowledgeBase Marketing484
2284.275.78.5%Firstmark250
2483.684-0.4%TMA List Brokerage & Management446
2583.2N/AN/ADunn Data Company425
2681.9810.9%Customized Mailing Lists286
2773.883.6-9.8%Byrum & Fleming406
2872.171.40.7%Fred Woolf List Company404
2971.868.13.7%Market Street Lists395
306769.2-2.2%L.I.S.T. Incorporated313
3160.860.80.0%Cornerstone List Management379
3256.256.20.0%Sopres Marketing267
3354.354.30.0%Action Mailing Lists324
3452.552.50.0%S.A. Willy Braillard N.V.354
3551.951.90.0%The List Bank375

Top List Managers For Data Card Quality (100 - 249 Titles)

RankScoreLast QtrChangeList Management Company# Titles
110087.612.4%Integrated Business Services207
299.399.10.2%W.S. Ponton209
3996831.0%Adrea Rubin Marketing237
498.689.98.7%Infocore224
598.385.412.9%DM2144
69877.220.8%Direct Communications Corporation107
797.791.56.2%Key Marketing Advantage113
896.396.30.0%Q5 List Marketing186
996.192.33.8%MCH124
109693.52.5%Charles Moore Associates106
1195.987.48.5%infoUSA Reseller Division167
1195.9N/AN/AYankee List Marketing179
1395.277.817.4%Chilcutt Direct Marketing234
1494.895.8-1.0%Datamatrix Lists102
1594.577.716.8%Myllymaki & Company125
1693.982.411.5%Atlantic List Company131
179385.47.6%Trinity Direct167
1892.683.98.7%American Name Services235
1992.2884.2%Names and Addresses221
2092.179.612.5%Midwest Direct Marketing234
2191.587.34.2%Beach List Direct149
2290.286.63.6%Geon Media Group211
2389.176.412.7%JR Direct166
2488.991.1-2.2%Complete Medical Lists120
2588.7862.7%Focus USA224
2688.490-1.6%Infinite Media222
2787.691.1-3.5%Infocus Marketing139
2887.586.60.9%The Rich List Company125
2986.692.5-5.9%Interactive Marketing Solutions128
3085.887.9-2.1%Estee Marketing Group127
3085.875.510.3%XactMail201
3285.679.46.2%InfoDirect130
3384.384.6-0.3%ListSolutions193
3483.367.216.1%GlaserDirect108
3583.186.7-3.6%Negev Direct Marketing189
3681.794.3-12.6%AmeriList159
3781.382.2-0.9%Wall Street List128
3880.593.2-12.7%Public Place Marketing116
3979.183-3.9%Ginsburg Global138
4077.775.12.6%Acton Direct131
4177761.0%The Information Refinery194
4274.676.2-1.6%Country Marketing Ltd.187
4373.873.30.5%World Innovators115
4473.368.15.2%AB Data Ltd.136
4572.969.83.1%Database Network Associates115
4671.356.714.6%The List Authority160
4771.271.20.0%Hilite Direct Marketing132
4870.768.22.5%Resolve Corporation207
4970.164.55.6%Professional Direct Marketing & Mailing Lists220
5070700.0%SmarTTargeT Marketing144

Top List Managers For Data Card Quality (50 - 99 Titles)

RankScoreLast QtrChangeList Management Company# Titles
110086.513.5%eTargetMedia.com94
1100N/AN/APolitical Fundraising Lists94
399.9N/AN/AMarket Builders53
499.7N/AN/AMarketing Advisory Group94
599.486.512.9%NCRI List Management97
699.389.89.5%1TouchMarketing87
799.198.90.2%Profile America List Company96
896.572.723.8%Schober Direct Media86
995.7N/AN/AThe Services Group61
109582.512.5%Walker & Company61
119492.21.8%Contact Marketing79
1293.482.810.6%Mazzone Marketing Group91
1392.884.18.7%Listdata Management Services67
1491.394.6-3.3%Vayan Marketing78
1590.479.510.9%Name-Finders Lists70
169097.9-7.9%Vente62
1789.8N/AN/AJF Direct Marketing50
1889.6809.6%NOBLEVentures70
1989.587.61.9%Peppermill Marketing66
2087.689.8-2.2%McCarthy Media Group86
218773.513.5%List Counsellors65
2286.788-1.3%Conrad Direct87
2386.389.5-3.2%Fasano & Associates96
2485.784.41.3%Acquire Marketing Services67
2585.485.20.2%DataCentral71
2683.972.811.1%Global Village Marketing & Data Services52
2783.385.1-1.8%Quantum List Marketing51
2882.388.8-6.5%Precision Mailing Solutions83
2982.291.3-9.1%Net6071
3082.181.90.2%MH2 Direct66
3181.483.2-1.8%All-n-One List Marketing68
328084.4-4.4%Innovative List Marketing67
3379.680.5-0.9%Hart & Benjamin56
3478.773.55.2%IDG Communications List Services91
3577.4N/AN/AAmerican Christian Lists64
367781-4.0%Regency Direct Mail85
3776.265.111.1%Practical Marketing51
3876.169.86.3%Rickard List Marketing77
3975.362.612.7%Select List Corporation66
407577.3-2.3%MGILists78
4174.4740.4%Epsilon81
4273.772.90.8%DAJ Direct81
4373.676.4-2.8%Stanley Marketing Solutions94
4473.575.6-2.1%RSA Direct51
4573.276.9-3.7%DataLine62
4672.472.20.2%Preferred Communications70
4771.263.57.7%EDM Media73
4869.470.4-1.0%Above All Marketing50
4968.968.90.0%Global Addresses52
5068.8N/AN/AAccuList USA61

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Boston Proper data card on NextMark's website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

Data Card Quality report details

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company's quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark's free data card publishing tool (a.k.a. the "Data Card Wizard"). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark's free data card publishing tool to publish and enhance your data cards.