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NextMark top 50 List Managers by data card quality

Top List Managers by Data Card Quality

Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of January 4, 2010.

Top List Managers For Data Card Quality (500+ Titles)

Rank	Score	Last Qtr	Change	List Management Company	# Titles
1	100.0	100.0	+0.0%	Edith Roman & ePostDirect	2,224
1	100.0	99.7	+0.3%	ALC	947
1	100.0	100.0	+0.0%	Complete Mailing Lists	522
4	99.3	97.9	+1.4%	Statlistics	3,098
5	98.1	98.1	+0.0%	Manning Media International	1,311
6	97.1	97.3	-0.2%	Macromark	596
7	89.3	92.7	-3.4%	Direct Media Millard	2,236
8	82.7	81.5	+1.2%	Cornerstone List Management	641
9	80.4	83.7	-3.3%	Lake Group Media	698
10	79.5	75.2	+4.3%	Kroll Direct Marketing	913
11	79.2	79.3	-0.1%	MeritDirect	1,859
12	79.0	79.0	+0.0%	Worldata	2,990
13	78.7	88.9	-10.2%	Walter Karl	1,150
13	78.7	75.5	+3.2%	Compiled Solutions	839
15	77.5	92.9	-15.4%	Paramount Lists	789
16	77.0	77.4	-0.4%	Specialists Marketing Services	3,168
17	72.3	72.3	+0.0%	Plattform Advertising	603
18	70.3	70.1	+0.2%	Response Unlimited	542
19	68.4	86.2	-17.8%	Great Lakes List Management	662
20	66.4	55.6	+10.8%	List Services Corporation	815
21	65.6	76.1	-10.5%	Alesco Data Group	606
22	61.9	61.9	+0.0%	Marigold Technologies	620

Top List Managers For Data Card Quality (250 - 499 Titles)

Rank	Score	Last Qtr	Change	List Management Company	# Titles
1	100.0	100.0	+0.0%	Lighthouse List Company	469
1	100.0	100.0	+0.0%	List Bargains	468
1	100.0	100.0	+0.0%	Dunhill International	398
1	100.0	100.0	+0.0%	Media Source Solutions	385
1	100.0	100.0	+0.0%	PCS Mailing List Company	363
1	100.0	100.0	+0.0%	The List Experts	358
1	100.0	100.0	+0.0%	List Connection	311
8	99.9	99.9	+0.0%	Take 5 Solutions	310
9	99.7	99.6	+0.1%	Act One Mailing List Services	271
10	99.2	99.2	+0.0%	The Information Refinery	291
11	99.1	97.1	+2.0%	Customized Mailing Lists	270
12	98.9	98.9	+0.0%	Fred Woolf List Company	421
13	96.1	92.4	+3.7%	Midwest Direct Marketing	280
14	94.4	94.6	-0.2%	Carney Direct Marketing	427
15	93.4	85.8	+7.6%	The Catamount Group	448
15	92.6	79.5	+13.1%	Wall Street List	259
17	92.3	92.5	-0.2%	Dunn Data Company	322
18	91.5	95.9	-4.4%	Focus USA	378
19	90.1	88.7	+1.4%	RMI	420
20	88.0	87.9	+0.1%	TMA List Brokerage & Management	402
21	87.0	85.8	+1.2%	Chilcutt Direct Marketing	397
22	86.6	70.5	+16.1%	Byrum & Fleming	406
23	85.3	87.1	-1.8%	Infinite Media	308
23	83.1	96.2	-13.1%	Ethnic Technologies	307
25	82.0	83.0	-1.0%	Belardi/Ostroy	384
26	81.9	79.9	+2.0%	Knowledgebase Marketing	495
27	81.1	82.4	-1.3%	MetaResponse Group	316
28	79.9	83.0	-3.1%	Market Street Lists	402
29	76.5	73.5	+3.0%	Bethesda List Center	437
30	74.9	75.2	-0.3%	Netprospex	320
31	64.8	64.9	-0.1%	L.I.S.T. Incorporated	323
32	58.3	58.3	+0.0%	S.A. Willy Braillard N.V.	354
33	57.5	57.5	+0.0%	Alpha Marketing	280
34	56.3	56.3	+0.0%	Sopres Marketing	267
35	52.2	52.2	+0.0%	The List Bank	375

Top List Managers For Data Card Quality (100 - 249 Titles)

Rank	Score	Last Qtr	Change	List Management Company	# Titles
1	100.0	100.0	+0.0%	B2B	186
1	100.0	100.0	+0.0%	Complete Medical Lists	169
1	100.0	97.1	+2.9%	MCH	132
1	100.0	100.0	+0.0%	Political Fundraising Lists	113
1	100.0	100.0	+0.0%	Direct Market	106
6	99.9	100.0	-0.1%	eTargetMedia.com	116
7	99.5	99.2	+0.3%	Key Marketing Advantage	148
8	99.4	99.4	+0.0%	W.S. Ponton	208
8	99.4	74.5	+24.9%	The Rich List Company	126
10	99.1	99.0	+0.1%	Yankee List Marketing	207
11	98.5	99.5	-1.0%	DM2	135
11	98.5	99.3	-0.8%	Marketing Advisory Group	109
13	97.6	98.4	-0.8%	List Service Direct, Inc.	150
14	97.1	72.3	+24.8%	GlaserDIRECT	113
15	96.4	82.5	+13.9%	Hilite Direct Marketing	143
16	96.2	93.2	+3.0%	Interactive Marketing Solutions	101
17	96.0	95.6	+0.4%	Geon Media Group	247
17	96.0	96.1	-0.1%	Negev Direct Marketing	201
17	96.0	98.8	-2.8%	Charles Moore Associates	106
20	94.3	86.1	+8.2%	infoUSA Reseller Division	173
21	93.8	78.3	+15.5%	Acton Direct	123
22	93.2	94.9	-1.7%	Trinity Direct	233
23	90.2	90.1	+0.1%	Hugo Dunhill Mailing Lists	233
24	87.6	87.6	+0.0%	Regency Direct Mail	119
25	86.4	86.3	+0.1%	InfoDIrect	184
26	84.1	79.5	+4.6%	Direct Communications Corporation	104
27	81.2	87.9	-6.7%	Infocus Marketing	165
28	80.8	87.8	-7.0%	World Innovators	112
29	80.5	78.5	+2.0%	JR Direct	154
30	79.6	73.0	+6.6%	Datamatrix Lists	109
31	79.3	84.9	-5.6%	Estee Marketing Group	148
32	78.8	89.6	-10.8%	Mardev	101
33	78.7	91.1	-12.4%	Firstmark	249
34	77.4	77.3	+0.1%	ConsumerBase	195
34	77.4	68.6	+8.8%	Leon Henry	105
36	77.1	95.6	-18.5%	American Name Services	176
37	77.0	74.3	+2.7%	Adrea Rubin Marketing	244
38	76.5	83.7	-7.2%	ListSolutions	220
39	75.2	100.0	-24.8%	Integrated Business Services	239
40	73.9	78.8	-4.9%	American Christian Lists	236
41	73.6	75.1	-1.5%	Country Marketing Ltd.	187
42	73.3	73.3	+0.0%	XactMail	222
43	73.2	73.0	+0.2%	Beach List Direct	161
44	72.8	74.3	-1.5%	Names In The News	161
45	72.7	94.4	-21.7%	Q5 List Marketing	188
46	71.7	N/A	N/A	The List Authority	211
47	70.9	70.8	+0.1%	AmeriList	231
48	70.3	N/A	N/A	Database Network Associates	104
49	68.6	71.1	-2.5%	Myllymaki & Company	128
50	68.1	N/A	N/A	Professional Direct Marketing & Mailing Lists	222

Represents the top 50 out of 61 list management companies with 100+ titles.

Top List Managers For Data Card Quality (50 - 99 Titles)

Rank	Score	Last Qtr	Change	List Management Company	# Titles
1	100.0	100.0	+0.0%	Profile America List Company	95
2	99.5	93.8	+5.7%	NOBLEVentures	91
2	99.5	74.9	+24.6%	ThruChannel	61
4	98.0	96.8	+1.2%	Mary Elizabeth Granger & Associates	53
5	96.4	N/A	N/A	Top Response Media	69
6	96.2	72.6	+23.6%	Hart & Benjamin	52
7	96.1	97.5	-1.4%	Quantum List Marketing	51
8	95.1	86.9	+8.2%	AccuData Integrated Marketing	62
9	94.7	71.5	+23.2%	PK List Marketing, Inc.	71
10	94.0	70.3	+23.7%	Global Addresses Inc.	80
11	92.6	69.4	+23.2%	Vayan Marketing	80
12	91.9	91.9	+0.0%	JF Direct Marketing	50
13	87.8	97.4	-9.6%	Infocore	73
14	84.9	87.7	-2.8%	Atlantic List Company	95
15	84.3	78.7	+5.6%	Conrad Direct	90
16	83.3	84.2	-0.9%	American Information Marketing	56
17	81.5	85.0	-3.5%	MGILists	89
18	80.4	75.1	+5.3%	Rickard List Marketing	89
18	80.4	79.9	+0.5%	Innovative List Marketing	67
20	80.3	79.0	+1.3%	All-n-One List Marketing	73
21	79.7	85.7	-6.0%	Peppermill Marketing	67
22	79.2	90.7	-11.5%	Name-Finders Lists	74
23	78.6	83.2	-4.6%	Horizon Lists	60
24	78.5	78.9	-0.4%	NameBank International	79
25	78.2	81.1	-2.9%	RSA Direct	70
26	77.5	75.0	+2.5%	Impulse Media, Inc.	97
27	77.3	78.4	-1.1%	McCarthy Media Group	95
28	76.3	75.8	+0.5%	V12 Group	52
29	75.0	75.0	+0.0%	Spot Behavior	52
30	74.9	99.9	-25.0%	NCRI List Management	97
30	74.9	75.4	-0.5%	Market Builders	56
32	74.6	75.2	-0.6%	DAJ Direct	84
33	74.0	91.0	-17.0%	True North List Marketing	84
34	73.6	73.2	+0.4%	Listdata Management Services	91
34	73.6	75.6	-2.0%	List Counsellors	75
36	73.5	73.5	+0.0%	DataCentral	70
37	73.4	78.3	-4.9%	Ginsburg Global	99
37	73.4	78.9	-5.5%	Schober Direct Media	86
39	73.2	73.2	+0.0%	Contact Marketing	79
40	73.0	73.0	+0.0%	The Services Group	88
41	72.7	84.5	-11.8%	Robertson Mailing List Company	57
42	72.4	78.7	-6.3%	Crosslists, Cross & Company	61
43	72.2	70.9	+1.3%	West Lists Company	85
44	71.9	82.1	-10.2%	Turnkey Solutions Direct Marketing	59
45	71.3	90.5	-19.2%	Mazzone Marketing Group	95
46	70.2	70.2	+0.0%	CCC Data Sevices	55
47	70.0	94.5	-24.5%	Walker & Company	60
48	69.7	69.7	+0.0%	Stanley Marketing Solutions	94
49	68.5	N/A	N/A	Tri-Media Marketing Services	71
50	67.7	70.0	-2.3%	Epsilon	78

Represents the top 50 out of 70 list management companies with 50+ titles.

A 50 data card minimum is required for a list manager to be ranked. There are 684 list management companies with < 50 titles not ranked in this report.

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Boston Proper data card on NextMark's website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company's quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark's free data card publishing tool (a.k.a. the "Data Card Wizard"). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark's free data card publishing tool to publish and enhance your data cards.