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Top List Managers by Data Card Quality

Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of January 4, 2010.

Top List Managers For Data Card Quality (500+ Titles)

RankScoreLast QtrChangeList Management Company# Titles
1100.0100.0+0.0%Edith Roman & ePostDirect2,224
1100.099.7+0.3%ALC947
1100.0100.0+0.0%Complete Mailing Lists522
499.397.9+1.4%Statlistics3,098
598.198.1+0.0%Manning Media International1,311
697.197.3-0.2%Macromark596
789.392.7-3.4%Direct Media Millard2,236
882.781.5+1.2%Cornerstone List Management641
980.483.7-3.3%Lake Group Media698
1079.575.2+4.3%Kroll Direct Marketing913
1179.279.3-0.1%MeritDirect1,859
1279.079.0+0.0%Worldata2,990
1378.788.9-10.2%Walter Karl1,150
1378.775.5+3.2%Compiled Solutions839
1577.592.9-15.4%Paramount Lists789
1677.077.4-0.4%Specialists Marketing Services3,168
1772.372.3+0.0%Plattform Advertising603
1870.370.1+0.2%Response Unlimited542
1968.486.2-17.8%Great Lakes List Management662
2066.455.6+10.8%List Services Corporation815
2165.676.1-10.5%Alesco Data Group606
2261.961.9+0.0%Marigold Technologies620

Top List Managers For Data Card Quality (250 - 499 Titles)

RankScoreLast QtrChangeList Management Company# Titles
1100.0100.0+0.0%Lighthouse List Company469
1100.0100.0+0.0%List Bargains468
1100.0100.0+0.0%Dunhill International398
1100.0100.0+0.0%Media Source Solutions385
1100.0100.0+0.0%PCS Mailing List Company363
1100.0100.0+0.0%The List Experts358
1100.0100.0+0.0%List Connection311
899.999.9+0.0%Take 5 Solutions310
999.799.6+0.1%Act One Mailing List Services271
1099.299.2+0.0%The Information Refinery291
1199.197.1+2.0%Customized Mailing Lists270
1298.998.9+0.0%Fred Woolf List Company421
1396.192.4+3.7%Midwest Direct Marketing280
1494.494.6-0.2%Carney Direct Marketing427
1593.485.8+7.6%The Catamount Group448
1592.679.5+13.1%Wall Street List259
1792.392.5-0.2%Dunn Data Company322
1891.595.9-4.4%Focus USA378
1990.188.7+1.4%RMI420
2088.087.9+0.1%TMA List Brokerage & Management402
2187.085.8+1.2%Chilcutt Direct Marketing397
2286.670.5+16.1%Byrum & Fleming406
2385.387.1-1.8%Infinite Media308
2383.196.2-13.1%Ethnic Technologies307
2582.083.0-1.0%Belardi/Ostroy384
2681.979.9+2.0%Knowledgebase Marketing495
2781.182.4-1.3%MetaResponse Group316
2879.983.0-3.1%Market Street Lists402
2976.573.5+3.0%Bethesda List Center437
3074.975.2-0.3%Netprospex320
3164.864.9-0.1%L.I.S.T. Incorporated323
3258.358.3+0.0%S.A. Willy Braillard N.V.354
3357.557.5+0.0%Alpha Marketing280
3456.356.3+0.0%Sopres Marketing267
3552.252.2+0.0%The List Bank375

Top List Managers For Data Card Quality (100 - 249 Titles)

RankScoreLast QtrChangeList Management Company# Titles
1100.0100.0+0.0%B2B186
1100.0100.0+0.0%Complete Medical Lists169
1100.097.1+2.9%MCH132
1100.0100.0+0.0%Political Fundraising Lists113
1100.0100.0+0.0%Direct Market106
699.9100.0-0.1%eTargetMedia.com116
799.599.2+0.3%Key Marketing Advantage148
899.499.4+0.0%W.S. Ponton208
899.474.5+24.9%The Rich List Company126
1099.199.0+0.1%Yankee List Marketing207
1198.599.5-1.0%DM2135
1198.599.3-0.8%Marketing Advisory Group109
1397.698.4-0.8%List Service Direct, Inc.150
1497.172.3+24.8%GlaserDIRECT113
1596.482.5+13.9%Hilite Direct Marketing143
1696.293.2+3.0%Interactive Marketing Solutions101
1796.095.6+0.4%Geon Media Group247
1796.096.1-0.1%Negev Direct Marketing201
1796.098.8-2.8%Charles Moore Associates106
2094.386.1+8.2%infoUSA Reseller Division173
2193.878.3+15.5%Acton Direct123
2293.294.9-1.7%Trinity Direct233
2390.290.1+0.1%Hugo Dunhill Mailing Lists233
2487.687.6+0.0%Regency Direct Mail119
2586.486.3+0.1%InfoDIrect184
2684.179.5+4.6%Direct Communications Corporation104
2781.287.9-6.7%Infocus Marketing165
2880.887.8-7.0%World Innovators112
2980.578.5+2.0%JR Direct154
3079.673.0+6.6%Datamatrix Lists109
3179.384.9-5.6%Estee Marketing Group148
3278.889.6-10.8%Mardev101
3378.791.1-12.4%Firstmark249
3477.477.3+0.1%ConsumerBase195
3477.468.6+8.8%Leon Henry105
3677.195.6-18.5%American Name Services176
3777.074.3+2.7%Adrea Rubin Marketing244
3876.583.7-7.2%ListSolutions220
3975.2100.0-24.8%Integrated Business Services239
4073.978.8-4.9%American Christian Lists236
4173.675.1-1.5%Country Marketing Ltd.187
4273.373.3+0.0%XactMail222
4373.273.0+0.2%Beach List Direct161
4472.874.3-1.5%Names In The News161
4572.794.4-21.7%Q5 List Marketing188
4671.7N/AN/AThe List Authority211
4770.970.8+0.1%AmeriList231
4870.3N/AN/ADatabase Network Associates104
4968.671.1-2.5%Myllymaki & Company128
5068.1N/AN/AProfessional Direct Marketing & Mailing Lists222

Represents the top 50 out of 61 list management companies with 100+ titles.

Top List Managers For Data Card Quality (50 - 99 Titles)

RankScoreLast QtrChangeList Management Company# Titles
1100.0100.0+0.0%Profile America List Company95
299.593.8+5.7%NOBLEVentures91
299.574.9+24.6%ThruChannel61
498.096.8+1.2%Mary Elizabeth Granger & Associates53
596.4N/AN/ATop Response Media69
696.272.6+23.6%Hart & Benjamin52
796.197.5-1.4%Quantum List Marketing51
895.186.9+8.2%AccuData Integrated Marketing62
994.771.5+23.2%PK List Marketing, Inc.71
1094.070.3+23.7%Global Addresses Inc.80
1192.669.4+23.2%Vayan Marketing80
1291.991.9+0.0%JF Direct Marketing50
1387.897.4-9.6%Infocore73
1484.987.7-2.8%Atlantic List Company95
1584.378.7+5.6%Conrad Direct90
1683.384.2-0.9%American Information Marketing56
1781.585.0-3.5%MGILists89
1880.475.1+5.3%Rickard List Marketing89
1880.479.9+0.5%Innovative List Marketing67
2080.379.0+1.3%All-n-One List Marketing73
2179.785.7-6.0%Peppermill Marketing67
2279.290.7-11.5%Name-Finders Lists74
2378.683.2-4.6%Horizon Lists60
2478.578.9-0.4%NameBank International79
2578.281.1-2.9%RSA Direct70
2677.575.0+2.5%Impulse Media, Inc.97
2777.378.4-1.1%McCarthy Media Group95
2876.375.8+0.5%V12 Group52
2975.075.0+0.0%Spot Behavior52
3074.999.9-25.0%NCRI List Management97
3074.975.4-0.5%Market Builders56
3274.675.2-0.6%DAJ Direct84
3374.091.0-17.0%True North List Marketing84
3473.673.2+0.4%Listdata Management Services91
3473.675.6-2.0%List Counsellors75
3673.573.5+0.0%DataCentral70
3773.478.3-4.9%Ginsburg Global99
3773.478.9-5.5%Schober Direct Media86
3973.273.2+0.0%Contact Marketing79
4073.073.0+0.0%The Services Group88
4172.784.5-11.8%Robertson Mailing List Company57
4272.478.7-6.3%Crosslists, Cross & Company61
4372.270.9+1.3%West Lists Company85
4471.982.1-10.2%Turnkey Solutions Direct Marketing59
4571.390.5-19.2%Mazzone Marketing Group95
4670.270.2+0.0%CCC Data Sevices55
4770.094.5-24.5%Walker & Company60
4869.769.7+0.0%Stanley Marketing Solutions94
4968.5N/AN/ATri-Media Marketing Services71
5067.770.0-2.3%Epsilon78

Represents the top 50 out of 70 list management companies with 50+ titles.

A 50 data card minimum is required for a list manager to be ranked. There are 684 list management companies with < 50 titles not ranked in this report.

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Boston Proper data card on NextMark's website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

Data Card Quality report details

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company's quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark's free data card publishing tool (a.k.a. the "Data Card Wizard"). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark's free data card publishing tool to publish and enhance your data cards.