NextMark is an active contributor to the direct marketing industry.

NextMark top 50 List Managers by data card quality

Top List Managers by Data Card Quality

Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of April 3, 2009.

Top List Managers For Data Card Quality (500+ Titles)

Rank	Score	Last Qtr	Change	List Management Company	# Titles
1	99.9	94.2	+5.8%	Edith Roman & ePostDirect	2,152
2	99.8	99.9	-0.1%	ALC	1,005
3	99.3	98.7	+0.5%	Statlistics	2,611
4	97.2	87.1	+10.1%	Macromark	547
5	96.5	72.4	+24.1%	Worldata	3,023
6	92.6	79.9	+12.7%	Paramount Lists	756
7	86.0	93.4	-7.5%	Direct Media	1,231
8	84.5	80.4	+4.1%	Cornerstone List Management	667
9	84.2	84.0	+0.3%	MeritDirect	1,452
10	83.7	86.6	-2.9%	Millard Group	1,118
11	82.9	90.8	-7.9%	Lake Group Media	655
12	81.8	88.1	-6.3%	Kroll Direct Marketing	799
13	81.2	77.6	+3.6%	Specialists Marketing Services	3,006
14	78.3	80.5	-2.1%	VentureDirect Worldwide	609
15	77.1	87.5	-10.4%	Compiled Solutions	871
16	76.9	82.9	-6.0%	Great Lakes List Management	637
17	74.1	84.1	-9.9%	Walter Karl	1,444
18	69.9	64.0	+6.0%	Response Unlimited	556
19	62.2	69.0	-6.8%	Marigold Technologies	613
20	56.1	55.8	+0.3%	List Services Corporation	834
21	54.0	N/A	N/A	Manning Media International	1,246

Top List Managers For Data Card Quality (250 - 499 Titles)

Rank	Score	Last Qtr	Change	List Management Company	# Titles
1	100.0	100.0	+0.0%	Complete Mailing Lists	477
1	100.0	92.8	+7.2%	Lighthouse List Company	426
1	100.0	95.8	+4.2%	List Bargains	394
1	100.0	97.3	+2.7%	The List Experts	356
1	100.0	87.6	+12.4%	Media Source Solutions	354
1	100.0	94.5	+5.5%	PCS Mailing List Company	320
1	100.0	97.5	+2.5%	List Connection	284
8	99.9	93.5	+6.4%	Dunhill International	374
9	99.8	99.7	+0.1%	Take 5 Solutions	297
10	99.7	92.8	+7.0%	RMI	391
11	99.6	98.4	+1.2%	Act One Mailing List Services	267
12	99.1	78.6	+20.5%	Customized Mailing Lists	285
13	96.4	92.8	+3.6%	Mail Marketing	367
14	96.2	84.4	+11.8%	Ethnic Technologies	308
15	95.9	84.2	+11.7%	Focus USA	324
16	93.3	87.9	+5.3%	Chilcutt Direct Marketing	408
17	91.9	90.5	+1.4%	Belardi/Ostroy	398
18	91.6	88.5	+3.1%	Dunn Data Company	373
18	91.6	79.9	+11.7%	Wall Street List	251
20	91.1	93.1	-2.0%	The Catamount Group	450
21	90.1	82.6	+7.5%	The Information Refinery	273
22	88.5	88.3	+0.2%	MetaResponse Group	321
23	87.3	78.0	+9.3%	KnowledgeBase Marketing	494
24	87.2	90.1	-3.0%	Aggressive List Management	341
25	85.4	72.7	+12.8%	Market Street Lists	394
26	83.6	71.8	+11.8%	Fred Woolf List Company	407
27	79.5	98.0	-18.4%	Adrea Rubin Marketing	255
28	78.6	87.4	-8.8%	Netprospex	320
29	77.0	84.9	-7.9%	TMA List Brokerage & Management	369
30	76.7	84.9	-8.2%	Bethesda List Center	449
31	70.2	72.5	-2.3%	Byrum & Fleming	420
32	70.0	77.5	-7.5%	Carney Direct Marketing	393
33	65.0	67.9	-2.9%	L.I.S.T. Incorporated	325
34	58.3	52.5	+5.8%	S.A. Willy Braillard N.V.	354
35	57.5	N/A	N/A	Alpha Marketing	280
36	56.3	56.2	+0.0%	Sopres Marketing	267
37	52.2	51.9	+0.4%	The List Bank	376

Top List Managers For Data Card Quality (100 - 249 Titles)

Rank	Score	Last Qtr	Change	List Management Company	# Titles
1	100.0	87.9	+12.1%	Integrated Business Services	228
1	100.0	100.0	+0.0%	eTargetMedia.com	107
1	100.0	100.0	+0.0%	Charles Moore Associates	106
4	99.5	98.9	+0.5%	Marketing Advisory Group	110
5	99.3	99.3	+0.0%	W.S. Ponton	209
6	99.0	98.1	+0.9%	MCH	148
7	98.9	98.2	+0.6%	DM2	136
8	98.5	98.8	-0.3%	Complete Medical Lists	127
9	98.3	94.8	+3.5%	American Christian Lists	148
10	98.2	97.4	+0.8%	Key Marketing Advantage	135
11	97.7	95.2	+2.5%	Yankee List Marketing	188
11	97.7	96.3	+1.4%	Q5 List Marketing	187
13	96.7	84.3	+12.4%	Datamatrix Lists	103
14	96.6	96.7	-0.1%	Midwest Direct Marketing	242
15	96.0	91.8	+4.2%	Geon Media Group	228
16	95.4	94.0	+1.4%	American Name Services	174
17	95.3	72.7	+22.6%	Database Network Associates	104
18	95.1	90.8	+4.3%	Negev Direct Marketing	197
19	94.8	87.3	+7.4%	Infinite Media	248
20	93.8	75.3	+18.5%	AmeriList	162
21	92.0	82.2	+9.8%	JR Direct	165
22	90.6	91.5	-0.9%	Trinity Direct	202
23	90.4	86.2	+4.2%	Beach List Direct	136
24	87.1	86.8	+0.3%	Regency Direct Mail	101
25	86.7	89.9	-3.2%	Atlantic List Company	121
26	85.8	84.8	+1.0%	ListSolutions	200
27	85.2	85.5	-0.4%	InfoDirect	130
28	84.1	87.7	-3.6%	Infocore	196
29	83.7	80.5	+3.2%	Firstmark	249
30	82.7	86.1	-3.4%	Infocus Marketing	152
31	81.2	90.4	-9.2%	Estee Marketing Group	130
32	80.2	92.5	-12.4%	Direct Communications Corporation	105
33	80.0	94.6	-14.6%	infoUSA Reseller Division	167
34	79.9	81.0	-1.1%	World Innovators	116
35	78.1	82.6	-4.4%	Myllymaki & Company	134
36	76.5	75.2	+1.3%	XactMail	211
36	76.5	63.4	+13.1%	AB Data Ltd.	132
38	76.0	75.5	+0.5%	Country Marketing Ltd.	183
39	75.5	81.0	-5.4%	Acton Direct	170
40	75.2	78.1	-2.9%	Ginsburg Global	143
41	74.5	84.4	-10.0%	The Rich List Company	126
42	72.1	96.7	-24.5%	GlaserDIRECT	113
43	72.0	82.6	-10.6%	Resolve Corporation	102
44	70.7	90.8	-20.2%	Hilite Direct Marketing	125
45	70.1	82.5	-12.4%	The List Authority	196
46	68.0	91.5	-23.5%	Interactive Marketing Solutions	131
47	67.4	N/A	N/A	Hugo Dunhill Mailing Lists	229
48	67.2	70.0	-2.8%	Professional Direct Marketing & Mailing Lists	224
49	66.8	69.9	-3.1%	Names In The News	140
50	65.2	N/A	N/A	Prime Prospects Australia	198

Represents the top 50 out of 61 list management companies with 100+ titles.

Top List Managers For Data Card Quality (50 - 99 Titles)

Rank	Score	Last Qtr	Change	List Management Company	# Titles
1	100.0	100.0	+0.0%	Political Fundraising Lists	97
2	99.4	88.2	+11.2%	1TouchMarketing	88
3	99.2	99.5	-0.3%	NCRI List Management	97
4	99.1	98.2	+1.0%	Profile America List Company	94
5	97.5	85.0	+12.4%	Quantum List Marketing	51
6	97.4	85.3	+12.1%	DataCentral	70
7	97.0	87.6	+9.4%	Listdata Management Services	85
8	96.6	83.1	+13.5%	Turnkey Solutions Direct Marketing	53
9	96.3	81.9	+14.4%	Mazzone Marketing Group	91
10	95.9	94.0	+2.0%	Net60	70
11	95.0	N/A	N/A	Media Horizons Management	57
12	94.8	89.0	+5.7%	McCarthy Media Group	93
13	94.7	N/A	N/A	West List Brokers	60
14	94.4	82.3	+12.1%	Walker & Company	61
15	93.0	N/A	N/A	List Locators & Managers	50
16	92.7	68.9	+23.8%	Global Addresses	77
17	91.9	92.7	-0.8%	JF Direct Marketing	50
18	90.0	77.5	+12.5%	Vente	62
19	88.8	N/A	N/A	Horizon Lists	51
20	88.1	86.9	+1.2%	Conrad Direct	92
21	87.9	86.3	+1.7%	NOBLEVentures	95
22	87.3	90.3	-3.0%	Schober Direct Media	86
22	87.3	N/A	N/A	Consumerbase	71
24	86.4	N/A	N/A	Singer Direct	74
25	85.7	75.3	+10.4%	Innovative List Marketing	70
26	85.1	72.8	+12.3%	Mardev	86
27	84.3	94.6	-10.3%	Market Builders	56
28	83.4	N/A	N/A	IMS List Services	50
29	82.9	N/A	N/A	Tri-Media Marketing Services	69
30	80.5	N/A	N/A	V12 Group	53
31	79.5	72.8	+6.7%	IDG Communications List Services	89
32	79.4	76.6	+2.8%	Rickard List Marketing	87
33	79.1	N/A	N/A	LH Management Division	59
34	78.2	83.5	-5.2%	Peppermill Marketing	68
35	76.8	76.4	+0.4%	NameBank International	78
36	76.2	74.6	+1.6%	Leon Henry	97
37	75.7	N/A	N/A	Direct Network	90
38	75.6	83.7	-8.2%	List Counsellors	65
39	75.5	N/A	N/A	Robertson Mailing List Company	54
40	75.0	87.5	-12.5%	Spot Behavior	52
41	73.3	73.7	-0.4%	DAJ Direct	81
42	73.2	81.5	-8.3%	Contact Marketing	79
42	73.2	83.7	-10.5%	Global Village Marketing & Data Services	52
44	73.0	93.0	-20.0%	The Services Group	88
45	72.9	77.0	-4.1%	MGILists	81
46	72.8	78.9	-6.1%	Name-Finders Lists	71
46	72.8	80.6	-7.8%	Acquire Marketing Services	62
48	72.6	85.2	-12.6%	RSA Direct	54
49	71.7	N/A	N/A	AccuList USA	52
50	70.7	75.9	-5.2%	All-n-One List Marketing	69

Represents the top 50 out of 73 list management companies with 50+ titles.

A 50 data card minimum is required for a list manager to be ranked. There are 644 list management companies with < 50 titles not ranked in this report.

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Boston Proper data card on NextMark's website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company's quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark's free data card publishing tool (a.k.a. the "Data Card Wizard"). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark's free data card publishing tool to publish and enhance your data cards.