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NextMark top 50 List Managers by data card quality

Top List Managers by Data Card Quality

Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of October 6, 2008.

Top List Managers For Data Card Quality (500+ Titles)

Rank	Score	Last Qtr	Change	List Management Company	# Titles
1	99.2	83	16.2%	Statlistics	2,394
2	98.6	83.1	15.5%	Edith Roman & ePostDirect	2,128
3	98.2	90.4	7.8%	ALC	914
4	98.1	68.4	29.7%	Kroll Direct Marketing	718
5	98	N/A	N/A	Lake Group Media	619
6	97.9	58.7	39.2%	Compiled Solutions	665
7	94.4	86.4	8.0%	Direct Media	1,204
8	92.6	82.9	9.7%	MeritDirect	1,340
9	92.3	89.6	2.7%	Paramount Lists	768
10	87.7	87.7	0.0%	Millard Group	1,023
11	85.1	67.1	18.0%	VentureDirect Wordwide	585
12	83.2	72.6	10.6%	Great Lakes List Management	532
13	82.4	77.2	5.2%	Walter Karl	1,521
14	82.2	84.7	-2.5%	Specialists Marketing Services	2,183
15	80.8	64.1	16.7%	Marigold Technologies	614
16	72.9	73.1	-0.2%	Worldata	2,614
17	67.3	61.4	5.9%	Response Unlimited	534
18	56.4	67.9	-11.5%	List Services Corporation	679

Top List Managers For Data Card Quality (250 - 499 Titles)

Rank	Score	Last Qtr	Change	List Management Company	# Titles
1	100	100	0.0%	Complete Mailing Lists	413
1	100	100	0.0%	Lighthouse List Company	379
3	99.4	90.6	8.8%	Act One Mailing List Services	251
4	99.1	83.2	15.9%	RMI	449
5	98	79.8	18.2%	Dunhill International	370
6	97.8	97.8	0.0%	Media Source Solutions	328
7	97.3	87.4	9.9%	The List Experts	342
8	96.7	95.4	1.3%	List Bargains	309
8	96.7	81.9	14.8%	Macromark	460
10	96	94.6	1.4%	List Connection	260
11	95.5	74.7	20.8%	Bethesda List Center	440
12	94.3	95.4	-1.1%	Belardi/Ostroy	387
13	92.6	90.7	1.9%	Aggressive List Management	322
14	92.5	89.7	2.8%	The Catamount Group	452
15	91.7	98.4	-6.7%	Netprospex	262
16	91.3	89.6	1.7%	Ethnic Technologies	294
17	90.8	84	6.8%	PCS Mailing List Company	293
18	90.4	75.6	14.8%	MetaResponse Group	292
18	90.4	99.1	-8.7%	Take 5 Solutions	295
20	87.9	91.8	-3.9%	Carney Direct Marketing	396
21	85.8	84.2	1.6%	Mail Marketing	358
22	84.2	92.7	-8.5%	KnowledgeBase Marketing	484
22	84.2	75.7	8.5%	Firstmark	250
24	83.6	84	-0.4%	TMA List Brokerage & Management	446
25	83.2	N/A	N/A	Dunn Data Company	425
26	81.9	81	0.9%	Customized Mailing Lists	286
27	73.8	83.6	-9.8%	Byrum & Fleming	406
28	72.1	71.4	0.7%	Fred Woolf List Company	404
29	71.8	68.1	3.7%	Market Street Lists	395
30	67	69.2	-2.2%	L.I.S.T. Incorporated	313
31	60.8	60.8	0.0%	Cornerstone List Management	379
32	56.2	56.2	0.0%	Sopres Marketing	267
33	54.3	54.3	0.0%	Action Mailing Lists	324
34	52.5	52.5	0.0%	S.A. Willy Braillard N.V.	354
35	51.9	51.9	0.0%	The List Bank	375

Top List Managers For Data Card Quality (100 - 249 Titles)

Rank	Score	Last Qtr	Change	List Management Company	# Titles
1	100	87.6	12.4%	Integrated Business Services	207
2	99.3	99.1	0.2%	W.S. Ponton	209
3	99	68	31.0%	Adrea Rubin Marketing	237
4	98.6	89.9	8.7%	Infocore	224
5	98.3	85.4	12.9%	DM2	144
6	98	77.2	20.8%	Direct Communications Corporation	107
7	97.7	91.5	6.2%	Key Marketing Advantage	113
8	96.3	96.3	0.0%	Q5 List Marketing	186
9	96.1	92.3	3.8%	MCH	124
10	96	93.5	2.5%	Charles Moore Associates	106
11	95.9	87.4	8.5%	infoUSA Reseller Division	167
11	95.9	N/A	N/A	Yankee List Marketing	179
13	95.2	77.8	17.4%	Chilcutt Direct Marketing	234
14	94.8	95.8	-1.0%	Datamatrix Lists	102
15	94.5	77.7	16.8%	Myllymaki & Company	125
16	93.9	82.4	11.5%	Atlantic List Company	131
17	93	85.4	7.6%	Trinity Direct	167
18	92.6	83.9	8.7%	American Name Services	235
19	92.2	88	4.2%	Names and Addresses	221
20	92.1	79.6	12.5%	Midwest Direct Marketing	234
21	91.5	87.3	4.2%	Beach List Direct	149
22	90.2	86.6	3.6%	Geon Media Group	211
23	89.1	76.4	12.7%	JR Direct	166
24	88.9	91.1	-2.2%	Complete Medical Lists	120
25	88.7	86	2.7%	Focus USA	224
26	88.4	90	-1.6%	Infinite Media	222
27	87.6	91.1	-3.5%	Infocus Marketing	139
28	87.5	86.6	0.9%	The Rich List Company	125
29	86.6	92.5	-5.9%	Interactive Marketing Solutions	128
30	85.8	87.9	-2.1%	Estee Marketing Group	127
30	85.8	75.5	10.3%	XactMail	201
32	85.6	79.4	6.2%	InfoDirect	130
33	84.3	84.6	-0.3%	ListSolutions	193
34	83.3	67.2	16.1%	GlaserDirect	108
35	83.1	86.7	-3.6%	Negev Direct Marketing	189
36	81.7	94.3	-12.6%	AmeriList	159
37	81.3	82.2	-0.9%	Wall Street List	128
38	80.5	93.2	-12.7%	Public Place Marketing	116
39	79.1	83	-3.9%	Ginsburg Global	138
40	77.7	75.1	2.6%	Acton Direct	131
41	77	76	1.0%	The Information Refinery	194
42	74.6	76.2	-1.6%	Country Marketing Ltd.	187
43	73.8	73.3	0.5%	World Innovators	115
44	73.3	68.1	5.2%	AB Data Ltd.	136
45	72.9	69.8	3.1%	Database Network Associates	115
46	71.3	56.7	14.6%	The List Authority	160
47	71.2	71.2	0.0%	Hilite Direct Marketing	132
48	70.7	68.2	2.5%	Resolve Corporation	207
49	70.1	64.5	5.6%	Professional Direct Marketing & Mailing Lists	220
50	70	70	0.0%	SmarTTargeT Marketing	144

Top List Managers For Data Card Quality (50 - 99 Titles)

Rank	Score	Last Qtr	Change	List Management Company	# Titles
1	100	86.5	13.5%	eTargetMedia.com	94
1	100	N/A	N/A	Political Fundraising Lists	94
3	99.9	N/A	N/A	Market Builders	53
4	99.7	N/A	N/A	Marketing Advisory Group	94
5	99.4	86.5	12.9%	NCRI List Management	97
6	99.3	89.8	9.5%	1TouchMarketing	87
7	99.1	98.9	0.2%	Profile America List Company	96
8	96.5	72.7	23.8%	Schober Direct Media	86
9	95.7	N/A	N/A	The Services Group	61
10	95	82.5	12.5%	Walker & Company	61
11	94	92.2	1.8%	Contact Marketing	79
12	93.4	82.8	10.6%	Mazzone Marketing Group	91
13	92.8	84.1	8.7%	Listdata Management Services	67
14	91.3	94.6	-3.3%	Vayan Marketing	78
15	90.4	79.5	10.9%	Name-Finders Lists	70
16	90	97.9	-7.9%	Vente	62
17	89.8	N/A	N/A	JF Direct Marketing	50
18	89.6	80	9.6%	NOBLEVentures	70
19	89.5	87.6	1.9%	Peppermill Marketing	66
20	87.6	89.8	-2.2%	McCarthy Media Group	86
21	87	73.5	13.5%	List Counsellors	65
22	86.7	88	-1.3%	Conrad Direct	87
23	86.3	89.5	-3.2%	Fasano & Associates	96
24	85.7	84.4	1.3%	Acquire Marketing Services	67
25	85.4	85.2	0.2%	DataCentral	71
26	83.9	72.8	11.1%	Global Village Marketing & Data Services	52
27	83.3	85.1	-1.8%	Quantum List Marketing	51
28	82.3	88.8	-6.5%	Precision Mailing Solutions	83
29	82.2	91.3	-9.1%	Net60	71
30	82.1	81.9	0.2%	MH2 Direct	66
31	81.4	83.2	-1.8%	All-n-One List Marketing	68
32	80	84.4	-4.4%	Innovative List Marketing	67
33	79.6	80.5	-0.9%	Hart & Benjamin	56
34	78.7	73.5	5.2%	IDG Communications List Services	91
35	77.4	N/A	N/A	American Christian Lists	64
36	77	81	-4.0%	Regency Direct Mail	85
37	76.2	65.1	11.1%	Practical Marketing	51
38	76.1	69.8	6.3%	Rickard List Marketing	77
39	75.3	62.6	12.7%	Select List Corporation	66
40	75	77.3	-2.3%	MGILists	78
41	74.4	74	0.4%	Epsilon	81
42	73.7	72.9	0.8%	DAJ Direct	81
43	73.6	76.4	-2.8%	Stanley Marketing Solutions	94
44	73.5	75.6	-2.1%	RSA Direct	51
45	73.2	76.9	-3.7%	DataLine	62
46	72.4	72.2	0.2%	Preferred Communications	70
47	71.2	63.5	7.7%	EDM Media	73
48	69.4	70.4	-1.0%	Above All Marketing	50
49	68.9	68.9	0.0%	Global Addresses	52
50	68.8	N/A	N/A	AccuList USA	61

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Boston Proper data card on NextMark's website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company's quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark's free data card publishing tool (a.k.a. the "Data Card Wizard"). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark's free data card publishing tool to publish and enhance your data cards.