Hanover, NH – October 11, 2010 – NextMark, Inc. a leading provider of direct marketing tools and resources, today published its third quarter 2010 Data Card Quality Report. The report categorizes list management firms based on the number of titles managed, and provides an average data card quality score across each company’s list management portfolio. Read the rest of this entry »
Addressable media updates
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Recommendations, updates, and thoughts from the NextMark executive team.
NextMark Releases 3Q10 Data Card Quality Report
October 11th, 2010NextMark is Back in the Saddle
September 10th, 2010Deb Johnson is helping the non-profit Back in the Saddle Equine Therapy Center with their website and marketing as a NextMark community service project. Among other things, BITS ETC provides therapy for people with disabilities “aged 4 to 94”:
Kudos from Consumer Intelligence Group
September 8th, 2010We always appreciate customer feedback. Tanya Rose at Consumer Intelligence Group, a new user of our media planning tool, had this to say about the service:
“Thanks so much!
First campaign went GREAT! I’ve prepared 8 recommendations for my mailers so far and 3 have turned into orders. Your system has been a tremendous asset to our organization!”
Thank you!
NextMark Releases 2Q10 Data Card Quality Report
August 4th, 2010Hanover, NH – August 4, 2010 – NextMark, Inc. a leading provider of direct marketing tools and resources, today published its second quarter 2010 Data Card Quality Report. The report categorizes list management firms based on the number of titles managed, and provides an average data card quality score across each company’s list management portfolio. Read the rest of this entry »
Richardson’s Golden Service
May 19th, 2010
In 2010, more than 4,400 athletes participated in Special Olympics Oklahoma. During the three-day event, athletes competed in Aquatics, Athletics (Track and Field), Bocce, Bowling, Golf, Horseshoes, Motor Activities, Power-lifting, Unified 3-on-3 Basketball, and Unified Softball. Other events include Stars of the Future, Healthy Athletes and Olympic Village.
This event would not be possible without the support of extremely dedicated volunteers like Charlotte Richardson who served through NextMark‘s community service program. She provided transportation and support for athletes like Destinee who is shown above accepting the gold medal for winning the Running Long Jump.
Janet Nixon Tornado Relief Project
May 19th, 2010
The task of cleaning up your property after a tornado can feel insurmountable; but, with the help of a volunteer group, you can make huge progress in an afternoon.
On May 18, Janet Nixon participated in a tornado cleanup effort in Seminole, Oklahoma. This 12-hour work project required work gloves, bottles of water, energy and enthusiasm. Read the rest of this entry »
The benefits of niche media planning
May 4th, 2010Hollis Thomases explains the benefits of niche media planning in ClickZ article How Niche Media Planning Might Be Better for Your Advertiser, such as:
"Despite often having an edge over the bigger publishers when it comes to targeted content and unique audience attraction, niche sites still tend to work harder to get your advertising business…mainly because they are off the radar of a lot of media and measurement tools. From them, the planners and buyers get better service and response times, better rates, more campaign flexibility, and shared research. From their site's niche focus, the advertiser gets lifts in unique visitors, better or more control over content opportunities and cross media platform offers, and hopefully better campaign achievement (or equal at perhaps less cost or in less time)."
Hollis proves the value of niche advertising. How to find those niches?
Rising Importance of Media Planning in Digital Marketing
May 2nd, 2010 From pages 149-150 of Always On: Advertising, Marketing, and Media in an Era of Consumer Control by Christopher Vollmer with Geoffrey Precourt:
Many agencies have been too slow to recognize just how much of their actual value to marketers has shifted from “the big creative idea” and “the most efficient media buy” to “the most sophisticated and innovative media planning.” In the always-on world, the interdependencies between the media and the message have never been more important. the planner (not the creative of the buyer) has in fact become the driving force in today’s marketing. It is the planner who chooses among media distribution platforms, who ensures that creative executions are integrated across the right touchpoints, and who leverages insights into consumer behavior to support advertising with more relevance and impact. Read the rest of this entry »
Top 5 Questions About USPS RFI-SMEDM-03302010
April 27th, 2010The United States Postal Service Request For Information (RFI) SMEDM-03302010 has generated a lot of questions from marketing services providers and systems integrators. Over 100 questions and answers have already been posted as a pdf document on postcom.org. Read the rest of this entry »
This mobile advertising really sucks
April 9th, 2010 I didn’t say that. Steve Jobs did during yesterday’s unveiling of Apple’s new iAd mobile advertising system, where he said “Most of this mobile advertising really sucks, and we thought we might be able to make some contributions”
Mobile advertising is still in its infancy, but holds much promise. As John Zehr of ESPN Mobile pointed out at last night’s BIMA Mobile Event in Boston, your mobile device is the most initimate screen you own. You carry it with you wherever you you go and it’s always on. Read the rest of this entry »