Media Sales

Data Card Quality Report

Top List Managers by Data Card Quality

Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of January 1, 2019.

Top List Managers For Data Card Quality ( 500+ )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Exact Data 12,446
1 100.0 100.0 +0.0 Sprint Data Solutions, LLC 2,884
1 100.0 100.0 +0.0 Complete Mailing Lists 791
1 100.0 100.0 +0.0 Lighthouse List Co. 764
1 100.0 90.0 +10.0 ALC 741
1 100.0 100.0 +0.0 List Connection Inc. 650
1 100.0 100.0 +0.0 Media Source Solutions, Inc. 601
1 100.0 100.0 +0.0 NYSE-Direct 551
1 100.0 100.0 +0.0 Dunhill International List Co. 515
10 99.0 99.0 +0.0 Great Lakes List Management 549
11 98.0 98.0 +0.0 Response Solutions LLC 2,737
12 97.0 97.0 +0.0 Worldata, Inc. 4,422
12 97.0 97.0 +0.0 Carney Direct Marketing 975
14 96.0 98.0 -2.0 Infogroup 3,433
14 96.0 93.0 +3.0 Lake Group Media, Inc. 913
16 91.0 91.0 +0.0 Statlistics 1,162
17 90.0 86.0 +4.0 Reach Marketing LLC 1,077
18 83.0 84.0 -1.0 MeritDirect 1,488
18 83.0 95.0 -12.0 The Information Refinery, Inc. 531
20 77.0 93.0 -16.0 LakeB2b 759
21 76.0 81.0 -5.0 List Services Corp. 873
22 75.0 76.0 -1.0 B2B 2,071
23 74.0 94.0 -20.0 Specialists Marketing Services 1,865
23 74.0 75.0 -1.0 Ultimate Data, a division of Wiland, Inc. 863
25 72.0 97.0 -25.0 Manning Media International 1,343
26 70.0 70.0 +0.0 SmarTTargeT Marketing 1,799

Represents the top 26 out of 26 list management companies with 500+ titles.

Top List Managers For Data Card Quality ( 250 – 499 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 The List Experts 379
1 100.0 100.0 +0.0 ListBargains.com 371
3 99.0 99.0 +0.0 Fred Woolf List Co., Inc. 425
3 99.0 99.0 +0.0 AmeriList 364
3 99.0 99.0 +0.0 Paramount Lists, Inc. 299
6 98.0 100.0 -2.0 Midwest Direct Marketing, Inc. 274
6 98.0 100.0 -2.0 Blue Mail Media Inc 261
8 97.0 97.0 +0.0 Byrum & Fleming 410
9 96.0 96.0 +0.0 Alesco Data Group 449
9 96.0 77.0 +19.0 North American Direct Marketing, Inc. 327
9 96.0 96.0 +0.0 Nations Voice Plus 310
12 95.0 89.0 +6.0 Belardi Wong 288
13 94.0 93.0 +1.0 KBM Group 474
14 90.0 99.0 -9.0 RMI Direct Marketing 364
15 85.0 92.0 -7.0 List Service Direct, Inc. 292
16 78.0 84.0 -6.0 Deloitte LLP 370
17 75.0 100.0 -25.0 Informa Engage 350
18 74.0 74.0 +0.0 American Student Marketing 269
18 74.0 99.0 -25.0 ListSolutions 260
20 73.0 73.0 +0.0 HepCats Marketing 404
21 72.0 71.0 +1.0 Response Unlimited 402
22 71.0 96.0 -25.0 Specialists Marketing Services, Inc. – Data Division 310
23 70.0 95.0 -25.0 ACT ONE Mailing List Services, Inc. 276
24 66.0 91.0 -25.0 Marigold Technologies 259

Represents the top 24 out of 24 list management companies with 250 – 499 titles.

Top List Managers For Data Card Quality ( 100-249 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 94.0 +6.0 Complete Medical Lists 249
1 100.0 100.0 +0.0 eTargetMedia.com 235
1 100.0 100.0 +0.0 Political Fundraising Lists 229
1 100.0 100.0 +0.0 Take 5 Media Group 214
1 100.0 100.0 +0.0 WS PONTON 196
6 99.0 98.0 +1.0 Bethesda List Center 165
6 99.0 99.0 +0.0 Ameliorate Data Solutions, Inc. 100
8 98.0 98.0 +0.0 Key Marketing Advantage 178
8 98.0 99.0 -1.0 Acu Media Group 174
8 98.0 98.0 +0.0 Multimedia Lists, Inc. 115
11 96.0 98.0 -2.0 JF Direct Marketing, Inc. 242
11 96.0 96.0 +0.0 Geon Media Group 215
11 96.0 96.0 +0.0 Negev Direct Marketing, Inc. 208
11 96.0 96.0 +0.0 American Name Services 163
15 95.0 97.0 -2.0 Macromark, Inc. 228
15 95.0 95.0 +0.0 PK List Marketing, Inc. 115
17 94.0 96.0 -2.0 Hugo Dunhill Mailing Lists, Inc. 219
17 94.0 94.0 +0.0 Pathfinder Direct 104
19 93.0 93.0 +0.0 Ethnic Technologies 239
19 93.0 67.0 +26.0 JR Direct 138
21 88.0 93.0 -5.0 Chilcutt Direct Marketing 210
22 86.0 85.0 +1.0 Names In The News 191
23 85.0 88.0 -3.0 Impulse Media Inc. 131
23 85.0 85.0 +0.0 Estee Marketing Group, Inc. 120
23 85.0 85.0 +0.0 JDM List Services 103
26 84.0 81.0 +3.0 Carol Enters List Co., Inc. 101
27 82.0 87.0 -5.0 Atlantic List Company, Inc. 105
28 81.0 89.0 -8.0 Infocus Marketing, Inc. 156
29 79.0 98.0 -19.0 FirstIn-Home.com 209
30 77.0 80.0 -3.0 Trinity Direct 197
31 75.0 77.0 -2.0 MetaResponse Group 194
31 75.0 100.0 -25.0 Integrated Business Svcs 192
33 74.0 75.0 -1.0 Kroll Direct Marketing 187
33 74.0 99.0 -25.0 Focus USA 187
33 74.0 74.0 +0.0 CAS 145
33 74.0 74.0 +0.0 The Rich List Company 143
33 74.0 74.0 +0.0 M1 Data and Analytics 131
38 73.0 73.0 +0.0 Q5 List Marketing 188
38 73.0 73.0 +0.0 Epsilon 132
38 73.0 73.0 +0.0 e-Miles, Inc. 117
38 73.0 73.0 +0.0 Investing Media Solutions 101
42 72.0 73.0 -1.0 Beach List Direct, Inc. 175
42 72.0 72.0 +0.0 Professional Direct Marketing & Mailing Lists, Inc. 151
44 71.0 71.0 +0.0 Horizon Lists 131
45 55.0 80.0 -25.0 The Euro Group 118

Represents the top 45 out of 45 list management companies with 100-249 titles.

Top List Managers For Data Card Quality ( 50 – 99 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 DSA Direct, LLC 95
1 100.0 75.0 +25.0 Action One Media, Inc. 90
1 100.0 75.0 +25.0 Profile America List Company, Inc. 90
1 100.0 100.0 +0.0 Fresco Data 88
1 100.0 100.0 +0.0 Midwest Trading Post 83
1 100.0 100.0 +0.0 Pioneer Pacific Media Group 80
1 100.0 100.0 +0.0 DATALINE 79
1 100.0 100.0 +0.0 Healy List Marketing 68
9 99.0 99.0 +0.0 Integrated Management Solutions, Inc. 89
9 99.0 99.0 +0.0 Andrews Wharton Inc. 86
9 99.0 100.0 -1.0 NOVA List Company 69
12 98.0 74.0 +24.0 McCarthy Media Group, Inc. 80
13 97.0 96.0 +1.0 Hominy Names, LLC 77
13 97.0 94.0 +3.0 Rickard Squared 50
15 96.0 93.0 +3.0 NPS Media Group (formerly Evergreen Marketing) 75
15 96.0 96.0 +0.0 Hart & Benjamin 56
17 95.0 70.0 +25.0 Lists That Work 78
17 95.0 95.0 +0.0 MCH Strategic Data 65
17 95.0 95.0 +0.0 Marketing Data Interactive 57
20 94.0 94.0 +0.0 Pinpoint Technologies, Inc. 56
20 94.0 94.0 +0.0 A Plus Media Group, Inc. 53
22 92.0 77.0 +15.0 Redi-Data Inc. 79
23 91.0 99.0 -8.0 Midway Direct Marketing 91
23 91.0 91.0 +0.0 DigDev Direct 87
23 91.0 91.0 +0.0 Compiled Solutions 72
26 90.0 99.0 -9.0 Net60 Inc. 70
26 90.0 84.0 +6.0 CCC Data Sevices, Inc. 54
28 88.0 89.0 -1.0 Institute Lists 76
28 88.0 76.0 +12.0 Data Decisions Group 70
30 87.0 92.0 -5.0 All That Marketing LLC 57
30 87.0 86.0 +1.0 Key Acquisition Partners 50
32 84.0 68.0 +16.0 Peppermill Marketing, Inc. 59
33 83.0 83.0 +0.0 Conrad Direct, Inc. 86
33 83.0 83.0 +0.0 Stanford Direct 79
35 80.0 79.0 +1.0 Infinite Media 86
36 77.0 79.0 -2.0 VeraData 57
37 76.0 72.0 +4.0 American Mailing Lists Corporation 61
38 75.0 77.0 -2.0 Omega List Company 92
38 75.0 75.0 +0.0 The Standard Information Company 70
38 75.0 75.0 +0.0 Data Lists Services 59
38 75.0 79.0 -4.0 Marketing General, Inc. 58
42 74.0 88.0 -14.0 Mazzone Marketing Group, LLC 88
42 74.0 99.0 -25.0 Lists, Inc 87
42 74.0 99.0 -25.0 NCRI List Management 73
42 74.0 74.0 +0.0 DUNN DATA Company Inc. 66
42 74.0 93.0 -19.0 Business Watch Network 63
42 74.0 74.0 +0.0 Marketing Advisory Group, Inc. 63
42 74.0 99.0 -25.0 AB Data Ltd. 61
42 74.0 74.0 +0.0 IDG Communications List Services 60
42 74.0 75.0 -1.0 Mailing Lists Xpress 56

Represents the top 50 out of 71 list management companies with 50 – 99 titles.

A 50 data card minimum is required for a list manager to be ranked. There are 452 list management companies with less than 50 titles not ranked in this report.

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Boston Proper data card on NextMark’s website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

Data Card Quality Report Sample

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark’s free data card publishing tool to publish and enhance your data cards.