Media Sales

Data Card Quality Report

Top List Managers by Data Card Quality

Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of April 1, 2020.

Top List Managers For Data Card Quality ( 500+ )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Exact Data 12,441
1 100.0 100.0 +0.0 Sprint Data Solutions, LLC 3,227
1 100.0 100.0 +0.0 Complete Mailing Lists 816
1 100.0 100.0 +0.0 Lighthouse List Co. 804
1 100.0 100.0 +0.0 List Connection Inc. 726
1 100.0 100.0 +0.0 ALC 572
1 100.0 100.0 +0.0 NYSE-Direct 561
1 100.0 100.0 +0.0 Dunhill International List Co. 527
1 100.0 100.0 +0.0 LBDigital 512
10 99.0 99.0 +0.0 Response Solutions LLC 2,867
10 99.0 99.0 +0.0 Great Lakes List Management 560
12 98.0 88.0 +10.0 Worldata, Inc. 4,107
12 98.0 95.0 +3.0 Reach Marketing LLC 981
14 97.0 99.0 -2.0 B2B 2,076
14 97.0 97.0 +0.0 Manning Media International 1,345
14 97.0 94.0 +3.0 Statlistics 1,118
14 97.0 97.0 +0.0 Carney Direct Marketing 989
14 97.0 96.0 +1.0 Lake Group Media, Inc. 799
14 97.0 82.0 +15.0 The Information Refinery, Inc. 555
20 96.0 97.0 -1.0 Infogroup 3,541
20 96.0 96.0 +0.0 List Services Corp. 974
20 96.0 96.0 +0.0 Byrum & Fleming 502
23 90.0 74.0 +16.0 Specialists Marketing Services 1,691
24 82.0 85.0 -3.0 MeritDirect 1,150
25 70.0 70.0 +0.0 SmarTTargeT Marketing 1,903
26 68.0 68.0 +0.0 Ultimate Data, a division of Wiland, Inc. 888
26 68.0 68.0 +0.0 LakeB2b 759

Represents the top 27 out of 27 list management companies with 500+ titles.

Top List Managers For Data Card Quality ( 250 – 499 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Media Source Solutions, Inc. 498
1 100.0 100.0 +0.0 The List Experts 381
1 100.0 100.0 +0.0 Blue Mail Media Inc 298
1 100.0 100.0 +0.0 Complete Medical Lists 250
5 99.0 93.0 +6.0 AmeriList 427
5 99.0 99.0 +0.0 Fred Woolf List Co., Inc. 424
5 99.0 99.0 +0.0 Paramount Lists, Inc. 341
5 99.0 74.0 +25.0 ListSolutions 267
9 98.0 73.0 +25.0 HepCats Marketing 404
10 97.0 97.0 +0.0 List Service Direct, Inc. 344
10 97.0 95.0 +2.0 Midwest Direct Marketing, Inc. 304
12 96.0 96.0 +0.0 Alesco Data Group 449
12 96.0 96.0 +0.0 Nations Voice Plus 331
12 96.0 87.0 +9.0 RMI Direct Marketing 329
12 96.0 96.0 +0.0 Specialists Marketing Services, Inc. – Data Division 302
16 95.0 95.0 +0.0 ACT ONE Mailing List Services, Inc. 276
17 93.0 93.0 +0.0 KBM Group 398
18 91.0 66.0 +25.0 Marigold Technologies 263
19 84.0 84.0 +0.0 Response Unlimited 499
20 83.0 81.0 +2.0 Deloitte LLP 354
21 75.0 99.0 -24.0 Informa Engage 259
22 73.0 96.0 -23.0 North American Direct Marketing, Inc. 324

Represents the top 22 out of 22 list management companies with 250 – 499 titles.

Top List Managers For Data Card Quality ( 100-249 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 eTargetMedia.com 233
1 100.0 100.0 +0.0 Political Fundraising Lists 232
1 100.0 100.0 +0.0 Azonic Direct 199
1 100.0 100.0 +0.0 WS PONTON 196
5 99.0 94.0 +5.0 Hugo Dunhill Mailing Lists, Inc. 219
5 99.0 99.0 +0.0 nSightful 145
7 98.0 98.0 +0.0 Acu Media Group 177
7 98.0 98.0 +0.0 Multimedia Lists, Inc. 118
9 97.0 99.0 -2.0 JF Direct Marketing, Inc. 233
10 96.0 96.0 +0.0 Negev Direct Marketing, Inc. 206
10 96.0 96.0 +0.0 Geon Media Group 194
10 96.0 93.0 +3.0 Macromark, Inc. 142
10 96.0 71.0 +25.0 Horizon Lists 131
10 96.0 96.0 +0.0 American Name Services 123
10 96.0 72.0 +24.0 Contact Marketing 106
16 95.0 89.0 +6.0 PK List Marketing, Inc. 116
17 94.0 87.0 +7.0 Chilcutt Direct Marketing 187
17 94.0 99.0 -5.0 Key Marketing Advantage 162
19 92.0 92.0 +0.0 Bethesda List Center 162
20 87.0 86.0 +1.0 Impulse Media Inc. 122
21 86.0 85.0 +1.0 Estee Marketing Group, Inc. 119
22 85.0 85.0 +0.0 JDM List Services 104
23 80.0 79.0 +1.0 Names In The News 200
23 80.0 81.0 -1.0 Infocus Marketing, Inc. 138
23 80.0 55.0 +25.0 The Euro Group 118
26 79.0 78.0 +1.0 Belardi Wong 230
27 75.0 75.0 +0.0 Ethnic Technologies 239
27 75.0 77.0 -2.0 FirstIn-Home.com 209
29 74.0 75.0 -1.0 Trinity Direct 188
29 74.0 74.0 +0.0 The Rich List Company 143
29 74.0 74.0 +0.0 Focus USA 142
29 74.0 74.0 +0.0 M1 Data and Analytics 131
29 74.0 74.0 +0.0 ADS Data Direct 109
34 73.0 74.0 -1.0 Kroll Direct Marketing 213
34 73.0 73.0 +0.0 Q5 List Marketing 188
34 73.0 73.0 +0.0 e-Miles, Inc. 117
34 73.0 73.0 +0.0 Investing Media Solutions 101
38 72.0 72.0 +0.0 Beach List Direct, Inc. 183
38 72.0 72.0 +0.0 Professional Direct Marketing & Mailing Lists, Inc. 151
40 69.0 94.0 -25.0 Pathfinder Direct 103

Represents the top 40 out of 40 list management companies with 100-249 titles.

Top List Managers For Data Card Quality ( 50 – 99 )

Rank Score Last Qtr Change List Management Company # Titles
1 100.0 100.0 +0.0 Fresco Data 88
1 100.0 100.0 +0.0 Practical Media Solutions 87
1 100.0 100.0 +0.0 DATALINE 79
1 100.0 100.0 +0.0 Net60 Inc. 74
1 100.0 100.0 +0.0 Healy List Marketing 68
6 99.0 90.0 +9.0 Midway Direct Marketing 97
6 99.0 74.0 +25.0 Integrated Management Solutions, Inc. 89
6 99.0 99.0 +0.0 Andrews Wharton Inc. 88
6 99.0 97.0 +2.0 Datamatrix Lists 78
6 99.0 99.0 +0.0 NCRI List Management 74
6 99.0 75.0 +24.0 AB Data Ltd. 65
6 99.0 100.0 -1.0 Marketing Data Interactive 57
13 98.0 98.0 +0.0 McCarthy Media Group, Inc. 82
14 97.0 75.0 +22.0 Mailing Lists Xpress 53
15 95.0 83.0 +12.0 Lists That Work 78
15 95.0 95.0 +0.0 MCH Strategic Data 65
17 94.0 93.0 +1.0 NPS Media Group (formerly Evergreen Marketing) 71
17 94.0 94.0 +0.0 Pinpoint Technologies, Inc. 56
17 94.0 94.0 +0.0 A Plus Media Group, Inc. 53
20 93.0 93.0 +0.0 Redi-Data Inc. 81
20 93.0 77.0 +16.0 Infinite Media 61
20 93.0 93.0 +0.0 Computerized Research & Development 52
23 91.0 91.0 +0.0 DigDev Direct 88
23 91.0 91.0 +0.0 JR Direct 68
23 91.0 92.0 -1.0 Key Acquisition Partners 54
26 89.0 72.0 +17.0 MindBodySoul Media, Inc 99
27 88.0 89.0 -1.0 DSA Direct, LLC 98
28 87.0 96.0 -9.0 Pioneer Pacific Media Group 76
29 86.0 93.0 -7.0 Omega List Company 90
29 86.0 86.0 +0.0 4Cite 60
31 85.0 85.0 +0.0 Conrad Direct, Inc. 95
31 85.0 73.0 +12.0 Hominy Names, LLC 77
33 80.0 84.0 -4.0 Carol Enters List Co., Inc. 95
33 80.0 77.0 +3.0 Institute Lists 78
33 80.0 79.0 +1.0 VeraData 58
36 78.0 79.0 -1.0 Marketing General, Inc. 52
37 75.0 75.0 +0.0 Profile America List Company, Inc. 90
37 75.0 75.0 +0.0 Midwest Trading Post 79
37 75.0 75.0 +0.0 The Standard Information Company 70
40 74.0 74.0 +0.0 Mazzone Marketing Group, LLC 88
40 74.0 74.0 +0.0 Lists, Inc 87
40 74.0 74.0 +0.0 Compiled Solutions 71
40 74.0 74.0 +0.0 DUNN DATA Company Inc. 66
40 74.0 74.0 +0.0 IDG Communications List Services 60
45 73.0 73.0 +0.0 American Information Marketing 59
45 73.0 73.0 +0.0 Grow Data 52
45 73.0 76.0 -3.0 Listdata Inc. 51
48 72.0 72.0 +0.0 Marketing Lists Services 72
48 72.0 72.0 +0.0 American Mailing Lists Corporation 68
48 72.0 72.0 +0.0 Atlantic List Company, Inc. 62
48 72.0 72.0 +0.0 NCM List Services Division 53

Represents the top 50 out of 67 list management companies with 50 – 99 titles.

A 50 data card minimum is required for a list manager to be ranked. There are 458 list management companies with less than 50 titles not ranked in this report.

What are data cards?

Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Boston Proper data card on NextMark’s website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.

How data card quality is calculated

Data Card Quality Report Sample

The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”). Only companies with more than 50 data cards in their portfolio are included in the rankings.

How to publish and enhance your data cards

Use NextMark’s free data card publishing tool to publish and enhance your data cards.