Data Card Quality Report
Top List Managers by Data Card Quality
Data cards are the primary documents used in circulation planning and purchasing decisions. Publishing a high quality data card maximizes the likelihood of being selected for inclusion in direct marketing campaigns. Here are the top list managers ranked by the quality of their data card portfolios as of January 1, 2024.
Top List Managers For Data Card Quality ( 500+ )
Rank | Score | Last Qtr | Change | List Management Company | # Titles |
---|---|---|---|---|---|
1 | 100.0 | 100.0 | +0.0 | Sprint Data Solutions, LLC | 4,203 |
1 | 100.0 | 75.0 | +25.0 | Blue Mail Media Inc | 1,233 |
1 | 100.0 | 100.0 | +0.0 | List Connection Inc. | 866 |
1 | 100.0 | 100.0 | +0.0 | Accredited Investor Media Inc | 699 |
1 | 100.0 | 100.0 | +0.0 | Media Source Solutions, Inc. | 586 |
1 | 100.0 | 100.0 | +0.0 | LBDigital | 580 |
1 | 100.0 | 100.0 | +0.0 | Dunhill International List Co. | 542 |
8 | 99.0 | 100.0 | -1.0 | Lighthouse List Co. | 952 |
8 | 99.0 | 99.0 | +0.0 | Complete Mailing Lists | 851 |
10 | 97.0 | 97.0 | +0.0 | Manning Media International | 1,324 |
11 | 95.0 | 95.0 | +0.0 | LSC Marketing Group | 579 |
12 | 92.0 | 99.0 | -7.0 | Response Solutions LLC | 3,188 |
13 | 86.0 | 92.0 | -6.0 | Data Axle, Inc. | 2,758 |
14 | 84.0 | 92.0 | -8.0 | Adstra | 567 |
15 | 82.0 | 91.0 | -9.0 | Statlistics | 886 |
16 | 81.0 | 81.0 | +0.0 | The Information Refinery, Inc. | 659 |
17 | 79.0 | 84.0 | -5.0 | Anteriad | 723 |
18 | 75.0 | 75.0 | +0.0 | Exact Data | 12,410 |
18 | 75.0 | 76.0 | -1.0 | B2B | 1,969 |
20 | 73.0 | 68.0 | +5.0 | LakeB2b | 1,042 |
21 | 71.0 | 71.0 | +0.0 | Byrum & Fleming | 508 |
22 | 70.0 | 70.0 | +0.0 | SmarTTargeT Marketing | 1,903 |
22 | 70.0 | 90.0 | -20.0 | Specialists Marketing Services | 1,424 |
24 | 68.0 | 68.0 | +0.0 | Ultimate Data, a division of Wiland, Inc. | 888 |
Represents the top 24 out of 24 list management companies with 500+ titles.
Top List Managers For Data Card Quality ( 250 – 499 )
Rank | Score | Last Qtr | Change | List Management Company | # Titles |
---|---|---|---|---|---|
1 | 100.0 | 100.0 | +0.0 | The List Experts | 381 |
2 | 99.0 | 99.0 | +0.0 | AmeriList | 463 |
3 | 98.0 | 98.0 | +0.0 | Fred Woolf List Co., Inc. | 423 |
4 | 97.0 | 97.0 | +0.0 | List Service Direct, Inc. | 370 |
5 | 96.0 | 96.0 | +0.0 | Alesco Data Group | 457 |
5 | 96.0 | 96.0 | +0.0 | Nations Voice Plus | 368 |
5 | 96.0 | 99.0 | -3.0 | Midwest Direct Marketing, Inc. | 290 |
8 | 95.0 | 95.0 | +0.0 | ACT ONE Mailing List Services, Inc. | 269 |
9 | 93.0 | 93.0 | +0.0 | Choreograph | 367 |
10 | 87.0 | 87.0 | +0.0 | RMI Direct Marketing | 298 |
11 | 83.0 | 58.0 | +25.0 | Thomson Data LLC | 355 |
12 | 82.0 | 83.0 | -1.0 | Deloitte LLP | 314 |
13 | 74.0 | 99.0 | -25.0 | Great Lakes List Management | 390 |
13 | 74.0 | 99.0 | -25.0 | Paramount Lists, Inc. | 353 |
13 | 74.0 | 91.0 | -17.0 | Marigold Technologies | 259 |
16 | 73.0 | 98.0 | -25.0 | HepCats Marketing | 404 |
17 | 72.0 | 72.0 | +0.0 | Response Unlimited | 449 |
18 | 71.0 | 96.0 | -25.0 | North American Direct Marketing, Inc. | 324 |
18 | 71.0 | 96.0 | -25.0 | Specialists Marketing Services, Inc. – Data Division | 284 |
Represents the top 19 out of 19 list management companies with 250 – 499 titles.
Top List Managers For Data Card Quality ( 100-249 )
Rank | Score | Last Qtr | Change | List Management Company | # Titles |
---|---|---|---|---|---|
1 | 100.0 | 100.0 | +0.0 | Political Fundraising Lists | 245 |
1 | 100.0 | 100.0 | +0.0 | eTargetMedia.com | 236 |
1 | 100.0 | 100.0 | +0.0 | WS PONTON | 196 |
4 | 99.0 | 74.0 | +25.0 | ListSolutions | 237 |
4 | 99.0 | 99.0 | +0.0 | Key Marketing Advantage | 131 |
6 | 97.0 | 88.0 | +9.0 | FirstIn-Home.com | 182 |
6 | 97.0 | 72.0 | +25.0 | Beach List Direct, Inc. | 109 |
8 | 96.0 | 96.0 | +0.0 | Negev Direct Marketing, Inc. | 213 |
9 | 95.0 | 95.0 | +0.0 | PK List Marketing, Inc. | 120 |
10 | 92.0 | 100.0 | -8.0 | Complete Medical Lists | 246 |
11 | 89.0 | 64.0 | +25.0 | MindBodySoul Media, Inc | 107 |
12 | 85.0 | 85.0 | +0.0 | JDM List Services | 104 |
13 | 82.0 | 84.0 | -2.0 | Infocus Marketing, Inc. | 108 |
14 | 81.0 | 78.0 | +3.0 | Trinity Direct | 106 |
15 | 80.0 | 79.0 | +1.0 | Names In The News | 222 |
16 | 76.0 | 76.0 | +0.0 | Bethesda List Center | 153 |
16 | 76.0 | 89.0 | -13.0 | AudienceFirst Media | 130 |
18 | 75.0 | 75.0 | +0.0 | Azonic Direct | 249 |
18 | 75.0 | 77.0 | -2.0 | Ethnic Technologies | 239 |
18 | 75.0 | 78.0 | -3.0 | Hugo Dunhill Mailing Lists, Inc. | 213 |
21 | 74.0 | 74.0 | +0.0 | JF Direct Marketing, Inc. | 221 |
21 | 74.0 | 99.0 | -25.0 | nSightful | 145 |
21 | 74.0 | 74.0 | +0.0 | The Rich List Company | 143 |
21 | 74.0 | 74.0 | +0.0 | M1 Data and Analytics | 131 |
21 | 74.0 | 74.0 | +0.0 | Focus USA | 127 |
21 | 74.0 | 74.0 | +0.0 | ADS Data Direct | 110 |
27 | 73.0 | 98.0 | -25.0 | Carney Direct Marketing | 214 |
27 | 73.0 | 73.0 | +0.0 | Q5 List Marketing | 188 |
27 | 73.0 | 73.0 | +0.0 | Acu Media Group | 177 |
27 | 73.0 | 73.0 | +0.0 | Investing Media Solutions | 101 |
31 | 72.0 | 72.0 | +0.0 | Professional Direct Marketing & Mailing Lists, Inc. | 144 |
32 | 71.0 | 71.0 | +0.0 | Geon Media Group | 196 |
32 | 71.0 | 71.0 | +0.0 | Contact Marketing | 131 |
32 | 71.0 | 71.0 | +0.0 | Horizon Lists | 131 |
32 | 71.0 | 71.0 | +0.0 | American Name Services | 124 |
36 | 70.0 | 79.0 | -9.0 | North American Media, LLC | 121 |
37 | 55.0 | 55.0 | +0.0 | The Euro Group | 118 |
Represents the top 37 out of 37 list management companies with 100-249 titles.
Top List Managers For Data Card Quality ( 50 – 99 )
Rank | Score | Last Qtr | Change | List Management Company | # Titles |
---|---|---|---|---|---|
1 | 100.0 | 100.0 | +0.0 | DSA Direct, LLC | 90 |
1 | 100.0 | 100.0 | +0.0 | Fresco Data | 86 |
3 | 99.0 | 98.0 | +1.0 | Andrews Wharton Inc. | 82 |
3 | 99.0 | 99.0 | +0.0 | Net60 Inc. | 82 |
3 | 99.0 | 74.0 | +25.0 | Datamatrix Lists | 80 |
6 | 98.0 | 82.0 | +16.0 | IMS List Services | 52 |
7 | 96.0 | 96.0 | +0.0 | Multimedia Lists, Inc. | 50 |
8 | 94.0 | 94.0 | +0.0 | Pinpoint Technologies, Inc. | 55 |
8 | 94.0 | 94.0 | +0.0 | A Plus Media Group, Inc. | 52 |
10 | 93.0 | 77.0 | +16.0 | Omega List Company | 91 |
10 | 93.0 | 93.0 | +0.0 | Redi-Data Inc. | 81 |
12 | 91.0 | 99.0 | -8.0 | Midway Direct Marketing | 98 |
12 | 91.0 | 66.0 | +25.0 | DigDev Direct | 88 |
14 | 89.0 | 99.0 | -10.0 | Marketing Data Interactive | 83 |
15 | 86.0 | 85.0 | +1.0 | Impulse Media Inc. | 76 |
16 | 85.0 | 86.0 | -1.0 | Estee Marketing Group, Inc. | 92 |
17 | 84.0 | 75.0 | +9.0 | Informa Engage | 86 |
17 | 84.0 | 81.0 | +3.0 | Conrad Direct, Inc. | 78 |
19 | 83.0 | 82.0 | +1.0 | VeraData | 63 |
20 | 81.0 | 79.0 | +2.0 | NPS Media Group | 71 |
21 | 80.0 | 81.0 | -1.0 | Rickard Squared | 50 |
22 | 79.0 | 79.0 | +0.0 | Carol Enters List Company | 96 |
23 | 75.0 | 75.0 | +0.0 | Insights Direct Marketing | 91 |
23 | 75.0 | 83.0 | -8.0 | Profile America List Company, Inc. | 90 |
23 | 75.0 | 75.0 | +0.0 | Practical Media Solutions | 88 |
23 | 75.0 | 75.0 | +0.0 | Midwest Trading Post | 79 |
23 | 75.0 | 75.0 | +0.0 | Pioneer Pacific Media Group | 72 |
23 | 75.0 | 75.0 | +0.0 | The Standard Information Company | 70 |
23 | 75.0 | 100.0 | -25.0 | Healy List Marketing | 68 |
30 | 74.0 | 74.0 | +0.0 | Integrated Management Solutions, Inc. | 89 |
30 | 74.0 | 74.0 | +0.0 | Lists, Inc | 87 |
30 | 74.0 | 74.0 | +0.0 | Kroll Direct Marketing | 76 |
30 | 74.0 | 77.0 | -3.0 | MailingLists.com | 75 |
30 | 74.0 | 99.0 | -25.0 | NCRI List Management | 70 |
30 | 74.0 | 74.0 | +0.0 | DUNN DATA Company Inc. | 66 |
36 | 73.0 | 73.0 | +0.0 | McCarthy Media Group, Inc. | 96 |
36 | 73.0 | 73.0 | +0.0 | American Information Marketing | 59 |
36 | 73.0 | 73.0 | +0.0 | Grow Data | 52 |
36 | 73.0 | 73.0 | +0.0 | Listdata Inc. | 51 |
40 | 72.0 | 72.0 | +0.0 | American Mailing Lists Corporation | 79 |
40 | 72.0 | 71.0 | +1.0 | AB Data Ltd. | 77 |
40 | 72.0 | 72.0 | +0.0 | Marketing Lists Services | 72 |
40 | 72.0 | 97.0 | -25.0 | Hart & Benjamin | 60 |
44 | 71.0 | 71.0 | +0.0 | Regency Direct Mail | 95 |
44 | 71.0 | 71.0 | +0.0 | GINSBURG GLOBAL | 91 |
44 | 71.0 | 71.0 | +0.0 | Mazzone Marketing Group, LLC | 88 |
44 | 71.0 | 71.0 | +0.0 | Whitestone Data | 88 |
44 | 71.0 | 71.0 | +0.0 | Impreza Marketing Services | 50 |
49 | 70.0 | 70.0 | +0.0 | ACTON Direct | 89 |
49 | 70.0 | 70.0 | +0.0 | Lists That Work | 78 |
49 | 70.0 | 70.0 | +0.0 | CCC Data Sevices, Inc. | 54 |
Represents the top 50 out of 58 list management companies with 50 – 99 titles.
A 50 data card minimum is required for a list manager to be ranked. There are 375 list management companies with less than 50 titles not ranked in this report.
What are data cards?
Data cards are documents used to describe the characteristics of a mailing list available for rental or sale, including description, pricing, selection options, output options, and contact information. Data cards are the primary documents used in circulation planning and mailing list purchasing decisions. For example, see the Acorn data card on NextMark’s website. Good circulation decisions depend on a good data card database. NextMark ensures the quality of its data card database through the Data Card Quality Report and other monitoring tools.
How data card quality is calculated
The data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm first rates the quality of 13 key attributes. Then, the score (0-100) for the data card is calculated using a weighted average of the 13 attributes. The list management company’s quality score is the average score of all data cards in their portfolio. List managers can access the details of the calculation and suggestions for improvement through NextMark’s free data card publishing tool (a.k.a. the “Data Card Wizard”). Only companies with more than 50 data cards in their portfolio are included in the rankings.
How to publish and enhance your data cards
Use NextMark’s free data card publishing tool to publish and enhance your data cards.