Posts Tagged ‘comScore’

comScore Releases The 2009 U.S. Digital Year in Review

Tuesday, February 9th, 2010

Comscore 2009 digital year in review New from comScore: comScore presents the 2009 U.S. Digital Year in Review, its annual report on the prevailing digital trends of the past year and their implications for the future.

According to comScore, “2009 proved to be a critical year in digital marketing as the economic environment brought unprecedented challenges to the industry. After years of strong growth across the digital economy, the recession introduced softness to many digital business sectors. But despite these economic headwinds, consumers’ use of digital media climbed to new heights in 2009 as the Internet continued to evolve as an integral component of Americans’ personal and professional lives.”

According to their press release, The report provides a comprehensive view across the fixed and mobile digital sectors to uncover this past year’s important consumer trends. (more…)

Online video watching jumps 34% in 2008

Wednesday, January 7th, 2009

According to a January 5, 2009 comScore report, "U.S. Internet users viewed 12.7 billion online videos during [November 2008], representing an increase of 34 percent versus year ago." This shows the increasing importance of online video. If you are not already looking at this for your business, you should start now.

Need more proof? Here's an interview with Bruce Clay by WebProNews where he says "if you don't have video and your competition does, you'll lose":

This interview also provides an excellent perspective on the state of search engine marketing in 2009.