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Posts Tagged ‘Video Marketing’

Videos by List Management companies

Thursday, January 8th, 2009

After blogging yesterday on the increasing importance of video in business, I was curious to see if any mailing list management companies had videos on YouTube. My research did not reveal much other than some cheesy videos from MLM opportunity seekers.

That's great news for legitimate companies seeking a competitive advantage! It's a wide open domain and you can win "mind-share" and market in a very inexpensive way.

But you think it's too hard? If a college kid can do a mailing list video out of his dorm room, you can create videos, too!

A good example of one company that's moving into this frontier is RMI Direct Marketing. They posted a video to promote their Nutrition Action Healthletter Subscribers mailing list:

This entertaining video not only helps to promote the list but also solidifies the relationship with their client. I think list management companies would be well-served by following RMI's example.

Online video watching jumps 34% in 2008

Wednesday, January 7th, 2009

According to a January 5, 2009 comScore report, "U.S. Internet users viewed 12.7 billion online videos during [November 2008], representing an increase of 34 percent versus year ago." This shows the increasing importance of online video. If you are not already looking at this for your business, you should start now.

Need more proof? Here's an interview with Bruce Clay by WebProNews where he says "if you don't have video and your competition does, you'll lose":

This interview also provides an excellent perspective on the state of search engine marketing in 2009.