Posts Tagged ‘list’

Are mailing lists for the birds?

Friday, August 14th, 2009

Just this morning, a little bird told me to 'tweet-a-list'. OK, it actually wasn't a bird – it was Alex Slover, NextMark's intern from Cornell University. Alex was able to do some interesting work this week, configuring category searches for our public search tool and creating a new RSS feed that delivers information about new lists to market in real-time!

It only made sense to channel this information to those who follow NextMark on Twitter.

The fact is that mailing lists are at the heart of every direct marketing campaign, and experts agree that the lists you choose account for at least 40 percent of direct marketingTwitterbird success. That explains why mailiers and their list brokers are always in need of fresh names to rent. Every day, new lists come to market, insert media programs are launched, list owners change list managers, existing sources are enhanced, and postal lists are appended with email addresses. It's not easy to keep up with all of these changes, but knowing what's new to the market is an important part of identifying quality names for your direct marketing campaigns.

Now you can see what's happening live from more than 1,200 list management companies using NextMark to publish their lists. Here's an example from this afternoon.

Look – a new list was published 1 minute ago!

Up to 5 new lists will be tweeted every half hour, and all you need to do to be the first to know about new lists to market is follow NextMark. You may also subscribe to the NextMark RSS feed or link to new mailing lists to get the information in real-time; 30 minutes may be a long time to wait for next generation marketers on Twitter.

Hub Investors — A Good Financial List?

Friday, July 31st, 2009

Even with more than 60,000 mailing lists on the market, I still couldn't find a mailing list for hub investors. If you are looking for a financial market niche, then this may be one to take a closer look at. Who are these investors? How can they be identified? You may just want to settle for an accurate definition for now.

Usually, when posting a new blog entry I do so with the intention of providing helpful marketing knowledge or resources, like the most recent social media cheat sheet. However, this time I'm asking for a little help with the following questions:

1) Would hub investors be a meaningful segment?

2) How could these individuals be identified?

Here's what I've learned so far. According to Investopedia, there is an investment structure called the 'Hub and Spoke Structure', in which several investment vehicles pool their assets together by contributing to one central investment vehicle. Each investment vehicle remains individually managed; the smaller investment vehicles are referred to as the "spokes" and the central investment vehicle is referred to as the "hub".

This model insulates the 'hub investors' from taxes incurred by the 'spoke investors' on foreign investments. That's the best I can do for now, so I'll invite a few foreign investment specialists to comment with a better explanation.

From a marketing perspective, I would expect that these individuals are saavy investors, with capital resources and good accountants. They also may be investing in some emerging international markets. If they could be identified, would they be good prospects for The Economist or Foreign Affairs? I'm thinking that many of them already subscribe to Forbes.

For more information about the 'hub and spoke' investment structure, you may also want to check out the definition for the 'master-feeder' structure on Wikipedia.