Posts Tagged ‘twitter’

5 tweets from the tower of ‘babble’

Monday, November 2nd, 2009

Has Twitter become the tower of 'babble'? Here are five 'tweets' that might help you decide:

  1. redclaymedia:  how to spam Facebook like a pro: an insider’s confession
  2. marlooz:  how does a spoiled rich girl change a lightbulb? She says, "daddy, I want a new apartment."
  3. erinragan:  apparently it's a bad idea to discuss your dog(s) on Twitter. Spammers come out of the woodwork!
  4. austin03112007:  ouch! i just bit my freaking cheek!
  5. wfullertonI just ate a 32 ounce steak. I thought u all should know that.

Maybe Ozzy can help clarify a few of these now that he's gone mobile with Samsung. Enjoy!

What can direct marketers learn from this? I'm not exactly sure, but I am certainly feeling much better about the integrity of direct marketing and mailing lists nowadays.

Which school of marketing teaches the best lessons?

Friday, October 9th, 2009

In this 7-minute video, marketing legend David Ogilvy implores every marketer to build their career on a foundation of direct marketing disciplines. He chastises those who "worship at the altar of creativity."

Do Ogilvy's "old school" principles hold true in today's media landscape? Are Twitter, Facebook, mobile, etc. are changing everything? Does the "new school" make the lessons taught by direct marketing obsolete?

If you think Ogilvy's lessons are still valid, you can get a full dose of his powerful ideas in his book Ogilvy On Advertising.

A special thanks to Jim Gilbert for sharing this video in his blog!

Are mailing lists for the birds?

Friday, August 14th, 2009

Just this morning, a little bird told me to 'tweet-a-list'. OK, it actually wasn't a bird – it was Alex Slover, NextMark's intern from Cornell University. Alex was able to do some interesting work this week, configuring category searches for our public search tool and creating a new RSS feed that delivers information about new lists to market in real-time!

It only made sense to channel this information to those who follow NextMark on Twitter.

The fact is that mailing lists are at the heart of every direct marketing campaign, and experts agree that the lists you choose account for at least 40 percent of direct marketingTwitterbird success. That explains why mailiers and their list brokers are always in need of fresh names to rent. Every day, new lists come to market, insert media programs are launched, list owners change list managers, existing sources are enhanced, and postal lists are appended with email addresses. It's not easy to keep up with all of these changes, but knowing what's new to the market is an important part of identifying quality names for your direct marketing campaigns.

Now you can see what's happening live from more than 1,200 list management companies using NextMark to publish their lists. Here's an example from this afternoon.

Look – a new list was published 1 minute ago!

Up to 5 new lists will be tweeted every half hour, and all you need to do to be the first to know about new lists to market is follow NextMark. You may also subscribe to the NextMark RSS feed or link to new mailing lists to get the information in real-time; 30 minutes may be a long time to wait for next generation marketers on Twitter.

Top 100 Social Media Cheat Sheet for Business

Wednesday, July 22nd, 2009

Social marketing is on the rise and it’s here to stay. Are you still trying to figure out how to leverage social media for your business? You can start by learning the language with definitions from the marketing glossary, and then use this cheat sheet as a reference for most commonly used tools.

A few months ago a cheat sheet was introduced as a tool to help marketers get organized with Web 2.0 and social media marketing. Many new services have emerged since then. Therefore, several of those respective web sites have been added to this page as a quick reference linking to 100 free social marketing resources and online directories.

Bookmark this page or add it to your favorite places for quick and easy access to several of the top services by category. This is not intended to be a comprehensive list, and some of these sites may not be the top choices internationally. However, it is a valuable resource for leveraging many of the top networks in the U.S., and can help you gain some international exposure as well.

Basic services must be free to qualify for inclusion on the top 100 list below. For your convenience, each title is linked directly to the respective site’s home page. I hope you will find this to be a helpful resource for your business. Feel free to connect with me (DeMartine) on LinkedIn if you would like to share other resources that are available online.

Linkedin Facebook Twitter Delicious Digg Reddit StumbleUpon


Free Social Media Resources (Top 100)

Aggregation Tools (5):  Bloglines, FriendFeed,, Lijit, YouBundle

Blogs (7):, Blogger, Livejournal, Posterous, Tumblr, Typepad, WordPress

Blog Directories (10):  Blogapedia, Blogarama, BlogCatalog, Blogdirs, Blog Flux, BloghubBlog Listing, Blogtoplist, BritBlog, Technorati

Bookmarks (12):  Delicious, Digg, Diigo, FarkMixx, MyBlogLog, Newsvine, Propeller, Reddit, Slashdot, StumbleUponYahoo! Buzz

Comment Systems (2):  DISQUS, IntenseDebate

Free Directory Listings (25):  Akama, Bateekh, BizHWY, Cardboard, CrunchBase, DMOZ, EVliving, GetFreeListing, Google Local, IllumiRate, Jayde, Jigsaw, Librarians’ Internet Index, Little Web Directory, Manta, MerchantCircleNextMark, Simple DirectorySpoke, SuperPages, Tradevibes, TurnPike, WebBuyersGuide, Web World, Yahoo! Local

Marketing Trends (2):  Google Trends, Universe Trends

Name Checks (2):  Namechk, Usernamecheck

Post Documents (3):  eHow, Google Docs, Scribd

Post Presentations (3):  AuthorSTREAM, Myplick, Slideshare

Post Videos (2):  Vimeo, YouTube

Press Releases: (4):  i-Newswire,, PressReleasePoint,

Publish Articles (5):  ArticleDashboardArticles FACTORY, Ezinearticles, IdeaMarketers, Yahoo Articles Group

Social Networks (8):  Biznik, Crowdvine, Facebook, LinkedIn, Ning, NowPublic, Plaxo, Viadeo

Twitter Tools (5):  GraderPing, TweetDeck, TweetLater, Twitter

URL Shorteners (4):  bit.lydoiop, memurl, TinyURL

Wikis (3):  Pbwiki, Wetpaint, Wikipedia

Tip:  Since PageRank is important to your exposure on the Google search engine results page (SERP), you may want to check out the page rank for each of these services as well. That can be done for free online by using the PageRank Checker (higher = better).

Tip:  adding your blog to the directories can improve your search rankings and exposure; the same is true for your web site and your business. That’s the reason for including 35 directory listings (25 free directory listings + 10 blog directories) in the top 100. You only need to do it once, so take advantage of them.

Question:  Web 3.0 is to  ?   as Web 2.0 is to social media…

Your feedback is welcome!


Have You Seen Your Twitter Report Card?

Wednesday, June 24th, 2009

If you have a Twitter account, then you'd better take a minute to check your grade. You might be surprised by what you find. Here's a snapshot of the NextMark report card for NextMark on Twitter:

Twitter Grade uses a proprietary algorithm to score and rank Twitter accounts on six weighted factors listed below:

  1. Number of followers:  a non-discriminating count of how many followers you have (higher is better).
  2. Ranking of followers:  the grades of those who follow you (higher is better).
  3. Number of Updates:  within reason (more is better). Don't be a spammer!
  4. Recency of Updates:  if your last tweet is recent, then you're doing good here.
  5. Follower/Following Ratio:  this factor is more important in the early stages (higher is better). This becomes less important as your followers and engagement levels increase over time.
  6. Engagement Level:  references and retweets from other users, combined with the ranking of those users.

NextMark ranks list managers in a similar fashion by using an algorithm to score and grade data card quality on thirteen attributes. Fortunately, the basics of these algorithms are revealed to help list managers and tweeters succeed. However, if you want to see the algorithm for Google search engine optimization then good luck.

Visit HubSpot to get your Twitter report card, and let us know your score (comment section below). Here's one final tip – follow Barack Obama on Twitter — he might just follow you back and boost your Twitter grade!

Are Twitters Quitters? The Social Media Wave

Wednesday, April 29th, 2009

According to David Martin, Neilsen Online's Primary Research VP, "Twitter has enjoyed a nice ride over the last few months, but it will not be able to sustain its meteoric rise without establishing a higher level of user loyalty."

Martin reveals "currently, more than 60 percent of Twitter users fail to return the following month, or in other words, Twitter’s audience retention rate, or the percentage of a given month’s users who come back the following month, is currently about 40 percent. To be clear, a high retention rate doesn’t guarantee a massive audience, but it is a prerequisite. There simply aren’t enough new users to make up for defecting ones after a certain point."

I found this information posted yesterday on the Nielsen blog if you are interested in learning more.

The proliferation of social media combined with the increasing number of integrated solutions for posting and 'tweeting' content, will eventually lead to a weeding out of social network services based on value. Remember the days when list rental income grew 25 percent each year? It's time to pull out the dusty textbooks on macroeconomics and get back to basics. Mailing lists will be back in swing once the dust settles. In the meantime, there is nothing wrong with surfing the social media wave with the intention of educating marketers about the benefits of direct mail.

The future of direct mail is bright for those who embrace innovation. Even 'unsociable' marketers have an opportunity to succeed.Happy_mailing_list Take a look at how the digital world has changed the way list brokers and managers interact and exchange information. Owner service bureaus and list managers are working together with NextMark to improve efficiency. Brokers have more tools that are integrated. More time is spent understanding what drives response rates and lifetime value (LTV) and less time is spent on learning how to look up and process information on legacy systems.

As for the recent 'meteoric rise' of Twitter activity, remember what Grandmother used to say, "this too will pass". In the meantime, you can still follow NextMark on Twitter, and send us a tweet.

Twitter gives you “ambient social awareness” and “super powers”

Friday, April 24th, 2009

Jack Dorsey explains Twitter

Check out this interview on with Twitter founder/CEO Jack Dorsey where he explains Twitter to Bambi Francisco.

He recalls the genesis from the "ambient social awareness" he gained by monitoring dispatch services in New York City. He says, "I just found this fascinating because you get this beautiful picture of what's going on in the city."

He calls Twitter a "personal news wire" and a "communications utility." But he cautions that it's not a social network… although one can be built on top of Twitter.

He also explains how Twitter gives you "super powers" though the example of making a mobile phone purchasing decision he made. Watch out Superman, here comes Twitter 😉

Seriously, it's a great interview and gave me much better insight into Twitter. Check it out.

Unbelievable! 47 years old, unemployed, never been kissed — instant star!

Friday, April 17th, 2009

I’ve been contemplating the question: Is Twitter just for Twits? The jury’s still out on whether it’s useful in business, but now I can see how it adds value to society.

Case in point: “Susan Boyle” was the #1 trending topic last night on Twitter. Never heard of Susan Boyle, so I clicked through to find out what all the chatter was about. Then I discovered a true gem on YouTube “Susan Boyle – Singer – Britains Got Talent 2009”.


Follow the link to view:

If Susan Boyle does not stir your emotions, you are not human.

Back to the subject… This video has only been on the air for less than 1 week (Since April 11th). It already has 19 million views. That’s a far faster rise than the YouTube phenom Chocolate Rainmaker. The votes and comments roll in every second.

I don’t believe this attention and stratospheric rise would have been possible without Twitter. Obviously, Britain’s Got Talent and YouTube, too.

As they say, Twitter tells you what is going on right now. The “right now” is the key part of their value. Otherwise, Twitter is a waste of time 😉

15 URL shorteners to choose from – which is right for you?

Monday, April 13th, 2009

The rise in Twitter's popularity has spurred the rise in popularity of another technology, URL shorteners. Twitter's 140-character limit on messages does not leave much room for a long URL. Thus the need for a URL shortener.

For example, in a recent tweet by NextMark (twitter @nextmark) on the 1q09 results of the data card quality report, the URL (84 characters – more than half the allowed message length) was shortened to (only 18 characters!):


But not all URL shorteners are created equal. In fact, some URL shorteners, like Diggbar, are considered evil. There are a surprising number of issues to consider when choosing an URL shortening service. You could certainly roll your own and have full control. But there are plent of good commercially available solutions available for free. Danny Sullivan does a great job of summarizing your options in his article "URL Shorteners: Which Shortening Service Should You Use?"

Update: One that was not on Sullivan's list: is also evil. This one followed the lead of Diggbar by pointing to the website with the destination site in their wrapper.

This brings up the good point that URL shortener services can change their software at any minute. Today they do a 301 redirect (good) and tomorrow they point to their website with your site in their wrapper (really evil), which steals your "link juice", screws up your analytics, and generally undermines your business. Be very careful of these services.

My advice to you: roll your own URL shortener if you have the skillz in house. It's not that hard. Or do your homework and pick a service that is good now and won't switch schemes down the road (get that in writing).

I Digg NextMark

Thursday, April 9th, 2009

There may be 7.5 million Twitter users following each other around, but I still prefer to Digg NextMark. Twitter outpaced Digg earlier this year, so I guess I'd better start paying more attention to our followers, although there are not that many of them — yet! In the meantime, I must say that the Digg widget below is a really nice feature. You can customize it based on your preferred news content and it will update in real time.