Posts Tagged ‘Merkle’

Top List Managers Revealed for First Quarter 2009

Tuesday, April 7th, 2009

Don't think for a minute that neglecting a data card doesn't have a cost. While it is easy to get distracted by the demands on our time, keeping these documents current is essential to the direct marketing process and quality data cards improve the odds of getting list orders. Here's what one expert list broker commented on the subject:

"Our content strategy team has a good handle on the lists that work best for our clients, but we still need to know that the counts, pricing, and other information are up-to-date before making a formal recommendation," said Lisa Donnelly, Senior Director at Merkle, Inc. "Quality data cards give us the confidence we need to stand behind all of our recommendations."

NextMark publishes a quarterly report titled "Top List Managers by Data Card Quality" to encourage the users of our free data card publishing tool to post quality information and keep it current. This report presents the top list managers (up to 50) per category; a minimum of 50 mailing list titles per company is required to be ranked. The categories are based on the number of managed titles per company as indicated below:Top50-data-card-provider

Category I = 500+ Titles (21 companies)

Category II = 250 – 499 Titles (37 companies)

Category III = 100 – 249 Titles (61 companies)

Category IV = 50 – 99 Titles (73 companies)

For a complete report of the top list managers, including risers and fallers, visit our web site:


DM News proclaims 2009 the year of integration

Thursday, January 29th, 2009

Year-of-integrationDM News recently published its 2009 Essential Guide to Lists, Database Marketing, and Data Services in which the feature story proclaims 2009 to be the year of integration. The article says:

"When Merkle CEO David Williams looks back at 2008, he sees something positive among all the relatively dismal economic news: the acceleration of database marketing's evolution. "The wind was at many [database marketers'] backs for a decade," he says. "Now, they're saying to themselves, 'If the economic climate or the consumer climate is going to get difficult, I'm going to have to be more innovative, I'm going to have to be more effective.'"

"Integration, Williams believes, is the key concept surrounding all of these ongoing efforts. Generally, integration has long been the goal of direct marketing, but to improve cost-effectiveness and ensure results, Williams and other experts say database sector firms must also integrate their services to improve cost-effectiveness and ensure continued strong results."

Integration across channels has been happening. Another form of integration is now emerging — integration among marketing service providers. Different service providers working closely together to deliver a seamless solution to marketers.

NextMark is currently working with service bureau partners to bridge the gap between data cards and data and to accelerate and improve list rental fulfillment. The long list of benefits includes easy access to data intelligence and quick access to list data.

And we we are working to realize the vision for a Direct Marketing Operating System that integrates all the marketing service providers needed to carry out a campaign.

Seems like we picked a good year to be focusing on integration!