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Posts Tagged ‘service bureau’

List Industry White Paper

Tuesday, May 24th, 2011

While mailing lists are the lifeblood of direct mail marketing campaigns, the data acquisition process is outmoded. Therefore, NextMark commissioned research to better understand the core issues related to list acquisition and list fulfillment. The Evolution of List Fulfillment is the first whitepaper of its kind, leveraging the combined experience of seasoned direct marketing professionals (list brokerage and management executives), with technological expertise (NextMark) and qualified third-party editorial (Ray Schultz).

Click here to download your free copy of this list industry white paper.

Special thanks to all who contributed to this research product including:

Ray Schultz, President, TellAllMarketing

Lenny Medico, Senior Vice President of List Management, Lake Group Media

Ben Perez, former CEO of Millard Group

Fran Green, President of SMART Data Solutions, ALC

Pete Carney, CEO, Carney Direct Marketing

Geoff Batrouney, Executive Vice President, Estee Marketing Group

David Schwartz, President, Executive Confidential Organizational Consultants

Mary Jo Yafchak, Vice President of Product Management, Acxiom

Don Hinman, Senior Vice President, Epsilon Targeting

Mark Zilling, Senior Vice President, MeritDirect

Charles Morgan, former CEO, Demographics, Inc.

Tom Berger, CEO, Cross Country Computer

Mitch Rubin, CEO, Applied Information Group

David Kanter, President, AccuList USA

Eric Smith, CEO, ListFusion/DataTree

John Papalia, CEO, Statlistics

Carolyn Woodruff, Senior Broker

James Johnson, Advisor, International Direct Response

Lon Mandel, CEO, Specialists Marketing Services

Robert Sher, Principal, RK Sher & Associates

Marlies Duke, Vice President, 4Cite Marketing, LLC

DMA09 Stimulus Program for Service Bureaus

Thursday, October 15th, 2009

Tough times demand innovation. At DMA09 booth #1930, you can learn about NextMark's "stimulus program" for Service Bureaus, called NextMark Select. Although this video is from an old beta release, you can see the possibilities:

Stop by NextMark booth #1930 at the DMA show to see a live demonstration of the latest stuff, including high-definition counts! You will also find out how this new technology can help you to differentiate and profitably grow your service bureau business in this challenging economy.

DM News proclaims 2009 the year of integration

Thursday, January 29th, 2009

Year-of-integrationDM News recently published its 2009 Essential Guide to Lists, Database Marketing, and Data Services in which the feature story proclaims 2009 to be the year of integration. The article says:

"When Merkle CEO David Williams looks back at 2008, he sees something positive among all the relatively dismal economic news: the acceleration of database marketing's evolution. "The wind was at many [database marketers'] backs for a decade," he says. "Now, they're saying to themselves, 'If the economic climate or the consumer climate is going to get difficult, I'm going to have to be more innovative, I'm going to have to be more effective.'"

"Integration, Williams believes, is the key concept surrounding all of these ongoing efforts. Generally, integration has long been the goal of direct marketing, but to improve cost-effectiveness and ensure results, Williams and other experts say database sector firms must also integrate their services to improve cost-effectiveness and ensure continued strong results."

Integration across channels has been happening. Another form of integration is now emerging — integration among marketing service providers. Different service providers working closely together to deliver a seamless solution to marketers.

NextMark is currently working with service bureau partners to bridge the gap between data cards and data and to accelerate and improve list rental fulfillment. The long list of benefits includes easy access to data intelligence and quick access to list data.

And we we are working to realize the vision for a Direct Marketing Operating System that integrates all the marketing service providers needed to carry out a campaign.

Seems like we picked a good year to be focusing on integration!