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Which school of marketing teaches the best lessons?

Friday, October 9th, 2009

In this 7-minute video, marketing legend David Ogilvy implores every marketer to build their career on a foundation of direct marketing disciplines. He chastises those who "worship at the altar of creativity."

Do Ogilvy's "old school" principles hold true in today's media landscape? Are Twitter, Facebook, mobile, etc. are changing everything? Does the "new school" make the lessons taught by direct marketing obsolete?

If you think Ogilvy's lessons are still valid, you can get a full dose of his powerful ideas in his book Ogilvy On Advertising.

A special thanks to Jim Gilbert for sharing this video in his blog!