Posts Tagged ‘facebook’

Which school of marketing teaches the best lessons?

Friday, October 9th, 2009

In this 7-minute video, marketing legend David Ogilvy implores every marketer to build their career on a foundation of direct marketing disciplines. He chastises those who "worship at the altar of creativity."

Do Ogilvy's "old school" principles hold true in today's media landscape? Are Twitter, Facebook, mobile, etc. are changing everything? Does the "new school" make the lessons taught by direct marketing obsolete?

If you think Ogilvy's lessons are still valid, you can get a full dose of his powerful ideas in his book Ogilvy On Advertising.

A special thanks to Jim Gilbert for sharing this video in his blog!

Facebook privacy? You can run, but you can’t hide

Wednesday, August 12th, 2009

Online tag

Tag – you're it! That's the game we used to play as kids, but it was conducted offline and had a 'two-way street' where the predator would instantly become the prey at each touch point. That's not the case with online tag – you can run, but you can't hide!

With online tag there are no list owner clearance approvals, just millions of individuals (with user IDs and passwords) who check boxes without ever having read the terms and conditions or a privacy policy. It's not just tagging you need to worry about. Just about anything can get posted, blogged or tweeted nowadays – and RSS feeds only help to power the distribution.

It's no wonder that, "I always feel that somebody's watchin' me, and I have no privacy." – Rockwell (1984)

Facebook privacy settings

Although there are several settings that Facebook users can adjust to manage privacy, they won't protect you from your misspent youth. According to All Facebook, "the best way to prevent embarrassing items from showing up on Facebook is to not make bad judgments in your personal life."

Well, I couldn't agree more – do you have a big eraser I can use to clean up my teen years? In the meantime, here are 10 privacy settings every Facebook user should know:

  1. Use Your Friend Lists
  2. Remove Yourself From Facebook Search Results
  3. Remove Yourself From Google
  4. Avoid the Infamous Photo/Video Tag Mistake
  5. Protect Your Albums
  6. Prevent Stories From Showing Up in Your Friends’ News Feeds
  7. Protect Against Published Application Stories
  8. Make Your Contact Information Private
  9. Avoid Embarrassing Wall Posts
  10. Keep Your Friendships Private

Keep in mind, that although Facebook is currently the most popular social network service it is not the only online social utility. There are hundreds of frequently visited sites on the web that allow your friends and your enemies to share information about you, both visually and textually, but not necessarily in context.

Respect from direct mail service providers

Fortunately, direct mail is less concerning because there are many controls in place to guard against the improper use of mailing lists. Direct marketing services providers work together and share information about unethical mailers to prevent scams on the front-end of the process. There are clearance approvals and list rental agreements that are required, and most lists are seeded to ensure compliance. In addition to these and other controls, the members of the Direct Marketing Association (DMA) abide by a Privacy Promise and a Code of Ethics.

The DMA has also made it easier for consumers to manage their incoming mail and email preferences by registering for the mail preference service at ''. The site also includes links to the forms needed to stop mail from being sent to deceased individuals or to manage mail sent to a dependent living in your care.

Media channels are good

It's not that direct mail is good and social media is evil. Media channels are not the source of the problem — it's human nature out of control that will lead to chaos. Treat others online the way you would like to be treated and we'll all be better off.

Protect your brand from the Facebook vanity URL land rush

Wednesday, June 10th, 2009


Facebook is opening a free-for-all registration of vanity URL’s starting this Friday night.

What’s a vanity URL? Instead of your URL being a cryptic (that’s mine) you can get a branded URL that includes your company name like or personal name like (note: these links don’t work yet).

You know every name squatter in the world will be raring to go at 12:01 a.m. and will be rushing to snatch up valuable names in the hope of extracting a ransom from you and everyone else who cares about their brand.

You can protect your trademarked name now by registering your trademark with Facebook here:

Unfortunately, you can’t use this for your own personal name, so be ready to snatch up yours when the time comes!

Find NextMark on Facebook

Wednesday, April 22nd, 2009



Did you know that as of this month (April 2009) there are over 200 million active users on Facebook? That's double the number of users the company had just eight months ago. That's impressive considering that Mark Zuckerberg and three of his buddies launched the application from their Harvard dorm room in February 2004. Within a year there were a million users and it took off even more rapidly from there.

After reading Facebook Marketing: Leverage Social Media to Grow Your Business, I decided to create a page for NextMark.Reach Your Market Logo Although this network is more appropriate for consumer marketing than business-to-business, it is still a good place to be. Most of our blog traffic comes from LinkedIn and other networks, but the Facebook page is a great way of keeping others informed about what is going on here at NextMark. We have some nice pictures of our data center posted on our company page, an active poll about Barack Obama's use of Twitter, live updates from our blog, cutting edge videos from our YouTube channel, and more. Direct marketers are facing some real challenges right now, but many of those who have embraced social network services appear to be more optimistic. Only time will tell how well these outlets deliver in terms of paid advertising ROI but the effort to create a page on Facebook is minimal and time well spent for your business.

About 4 million users become fans of Facebook pages each day. We'd love to have you as a NextMark fan. You are also invited to join the NextMark groups on Facebook or Linkedin and keep up on what's happening with next generation marketing. We hope to see you there!

Ten Free Ways To Market Your Business Online

Monday, February 23rd, 2009

February 23, 2009 – The Dow closed at 7,114.78 today, an 11-year low. The S&P 500 hit its 12-year low, while today's NASDAQ posted a 3.71 percent loss which actually exceeded the percentage losses of the DJIA and S&P 500. An estimated $10,000,000,000,000 market value of U.S. stocks has been wiped out since the October 2007 high.

There is no better time than the present to leverage marketing freeconomics for your business. The information renaissance is a breath of fresh air in the midst of the current economic crisis. While many physical doors have been closed due to cutbacks, a greater number of virtual windows have opened online. Here are NextMark's examples for 10 free ways to market your business online:

1. YouTube – How To Find Mailing Lists video & findlists channel

2. Linkedin – NextMark company page & NextMark group

3. Facebook – NextMark company page & NextMark group

4. Plaxo – NextMark group

5. Tradevibes – Company profile

6. MerchantCircle – Directory listing & coupon

7. Slideshare – list advertising ROI presentation

8. Twitter – Follow NextMark

9. Jigsaw – Company wiki & company research

10. NextMark Directory – Get your listing now!

The most efficient marketing approach for sharing your story is to make it easy for others do it for you.