The challenge: Can NextMark Select deliver a high-definition "knock out" count in 10 seconds or less? Watch this (short) video to find out:
What do you think? Comment below if you like fast counts.
The challenge: Can NextMark Select deliver a high-definition "knock out" count in 10 seconds or less? Watch this (short) video to find out:
What do you think? Comment below if you like fast counts.
Tough times demand innovation. At DMA09 booth #1930, you can learn about NextMark's "stimulus program" for Service Bureaus, called NextMark Select. Although this video is from an old beta release, you can see the possibilities:
Stop by NextMark booth #1930 at the DMA show to see a live demonstration of the latest stuff, including high-definition counts! You will also find out how this new technology can help you to differentiate and profitably grow your service bureau business in this challenging economy.
NextMark this week unveiled the much anticipated NextMark Select service at the DMA's DM Days 2009 conference in New York City. Nora Brophy from Cross Country Computer and NextMark's Chris DeMartine (shown above) co-presented to clients including Belardi/Ostroy, Aggressive List Management, IOMA, Estee Marketing Group, and RMI Direct Marketing. Those attending the demonstration were quite enthusiastic, with one list manager describing the new service as "life changing."
NextMark Select bridges the gap between data cards and data. This two-way connection automates the tedious administration of data cards and paves the way for new analytical applications, such as advanced mailing list profiling, online custom counts, and online ordering.
The "wow" always came at the point of the demonstration when showing how it enhances data cards. Here's a snapshot of a mailing list profile:
For more information, visit the NextMark Select page on NextMark's website.
This is screen cam the of alpha version of NextMark Select interface. This shows how we are solving the problem of slow counts. Still lots of work to do, but thought you would like this sneak peek. Also… Here's the High-Def version at vimeo.
See the Hi-def version of "This count is sucking your blood" on Vimeo.
There’s a count that’s sucking your blood. No, it’s not Count Dracula. I’m talking about mailing list counts. Slow counts are sucking the lifeblood out of your direct marketing programs.
When prospecting for new customers with direct marketing, you generally need to rent mailing lists. But you don’t usually rent the whole list. You order the subset of the list that matches your target audience.
For example, when ordering from a list of doctors, you might select the subset of doctors that are brain surgeons practicing in New Hampshire. So the question is… How many names meet your criteria?
To get this count, somebody has to run a database query to get the answer to your question.
Time for a pop quiz: How long does it take to get the count?
Believe it or not, 2 days is the industry standard. I know what you are thinking… “No way! It only takes 2 seconds to run that simple query!” You’d be right about that. But this was a trick question. I didn’t ask you how long it takes to run the query. Instead, I asked how long it takes to get your answer.
So why does it take 2 days to get your answer? The slow turnaround is a result of a series 0f delays in the process… So let’s review the process
With all the delays and hiccups, this process typically takes two days!
Why is this process so slow? It’s disconnected from the workflow. It’s a low priority because nobody makes any money running counts. It’s error-prone, time-consuming, and disruptive. It’s just very difficult to manage.
What do slow counts cost you?
It drives up your personnel expenses. The slow service makes you look bad and forces hasty decisions. Those bad decisions hurt the performance of your direct marketing campaigns which lowers your revenue which, in turn, lowers your return on marketing investment. All of this combined reduces the demand for your services, which puts you into a viscous cycle of lower profits and reduced service.
What’s missing is infrastructure.
What’s missing is a bridge between the data card and the data. Data cards are central to the daily workflow of list brokers and list managers. They use data cards all day every day to get their job done. If we bridge the gap between data cards and the data, then we will dramatically streamline the workflow
Consider the data card. If we add a counts button to the data card, then it would enable buyers to request counts electronically in a consistent way.
And because the count requests are electronic they can be handled efficiently and tracked automatically. In most cases, the query can be run automatically once approved.
The result of this technology is a dramatically streamlined process that cuts turnaround time to hours, minutes, or even seconds!
This simple act of streamlining counts has many benefits. It will drive down your personnel expenses. The fast service makes you look good and enables better decisions. Those good decisions will improve the performance of your direct marketing campaigns which increases your revenue which, in turn, increases your return on marketing investment. All of this combined increases the demand for your services which now puts you into a virtuous cycle of higher profits and improved service.
This technology isn’t some far off pipe dream.
NextMark Select is the name of this technology… and it’s very real. And it will soon be available to you. Stay tuned.
©2021 NextMark, Inc. Terms of Use.