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Quality Data Cards and Analytics

Wednesday, April 7th, 2010

NextMark released its first quarter 2010 data card quality rankings this morning (press release). When I think about all of the new digital media competing for our attention, I am amazing at how much marketing insight can still be gained from data cards, and I’m not alone. Data cards provide valuable insight for prospecting:

“When it comes to prospecting for new customers, there is no better research tool than the data card,” said Britt Vatne, Executive Vice President of Data Management at ALC. “Despite the proliferation of digital media, data card analytics are still the best source of targeted information for new customer acquisition. However, if the information isn’t maintained in a timely manner, then much of that value is lost.” (more…)