Posts Tagged ‘pagerank’

Have You Seen Your Google Page Rank?

Friday, September 4th, 2009

A higher PageRank (PR) increases the likelihood that your web site will be found by those looking for your products and services. Other factors like relevance and TrustRank are also important, but the PageRank is a primary indicator for web site popularity.

Enter your web site's URL below to find out how you compare (PR values are 1 to 10):

Check Page Rank of any web site pages instantly:
This free page rank checking tool is powered by Page Rank Checker service

Listed below are a few direct marketing sites and their respective page rank. How do you compare?

    • United States Postal Service PR = 8
    • The Direct Marketing Association, PR = 7
    • Acxiom, PR = 6
    • DMNews, PR = 6
    • infoUSA, PR = 6
    • RAPP, PR = 6
    • Valpak, PR = 6
    • Chief Marketer Magazine, PR = 5
    • Merkle, PR = 5 
    • New England Mail Order Association, PR = 5
    • NextMark/mIn, PR = 5
    • Target Marketing Magazine, PR = 5
    • American Catalog Mailers Association, PR = 4
    • ALC, Inc., PR = 4
    • Specialists Marketing Services, PR = 4
    • VT/NH Marketing Group, PR = 4

Feel free to share your Page Rank (PR) in the comments section below.

If you are a marketing services provider and would like to improve your on-line presence and page rank, then email or call me directly to see if you qualify to be added to the Directory of Marketing Services Providers. There is no charge to be included and many direct marketers search our directory to find list brokers, list managers, printers, service bureaus, agencies and more!

Chris DeMartine, Director of Business Development, (603) 643 – 1307 x114

Bernanke or Cutts — Who Holds the Keys?

Wednesday, July 15th, 2009

Ben Bernanke (Federal Reserve Chairman) currently holds the key to influence the supply of money, but Matt Cutts (Google) is teaching us how to get more of it online.

Ben Bernanke

Ben Bernanke A few of us middle-aged marketers can still remember Black Monday, the stock market crash that occurred shortly after Ronald Reagan appointed Alan Greenspan Chairman of the Federal Reserve in 1987. Many more of us can remember the boom that occurred a decade later, followed by the Y2K burst in March 2000. Despite the ups and downs of this bipolar economic era, the perceived powers of Alan Greenspan led many to believe he held the keys to recovery and recession.

Not much changed with this perception when Ben Bernanke succeeded Greenspan in February 2006 as the Fed's Chairman. Last year he was ranked the fourth most powerful man in the world by Newsweek. However, President Barack Obama may be positioning Lawrence Summers, Director of the National Economic Council to succeed Bernanke when his term ends in January as the Obama Administration's initiative for change is driving a diversification of power and demand for innovation.

It is obvious from recent failures that changing the federal funds rate to influence the money supply is only one of many options to affect the U.S. economy. However, this is an essential key to managing and stabilizing our economy — and Bernanke holds the keys.

Matt Cutts

Matt Cutts Who would have thunk it? The day has come when a software engineer from Google has more business followers than the Fed's Chairman — well, at least those with a web marketing focus. Matt Cutts currently heads up the Webspam team at Google, but he is most recognized for helping marketers improve their PageRank and visibility in search results. Unlike the economics of interest rate decisions, search engine optimization (SEO) is something ever business owner actually has some control over. Here's the catch — it's not easy and it takes time. 

Google's PageRank algorithm is complex and its details have not been disclosed. Therefore, many marketers are looking to Matt Cutts for advice on how to improve their PageRank and ranking on the search engine results page (SERP). If your business isn't getting noticed for the right categories online, then you are not prepared for the next generation of marketing. Depending on the level of competition you are dealling with, it could take a very long time to achieve your objectives. SEO experts like David Viney believe that Google will penalize web sites for obtaining too many referring links to quickly, due to the nature of how those inbound links may have been acquired.

With nearly six billion active Google searches in May 2009 alone (according to Nielsen), it is pretty clear that Cutts holds the keys to mastering the free market economy online. If you are a list manager or list owner and have not yet embraced SEO for your business, then you may want to get started now by learning the SEO language from our marketing glossary and putting your mailing list titles on a search engine optimized platform.