Posts Tagged ‘Google’

Google caught me fishing for tires with new remarketing tool

Friday, March 26th, 2010

Google-remarketing DM News today confirmed what I had suspected: Google has launched a remarketing tool.

Last night, I was browsing the Hooked-in Fishing Reports website. The site has Google AdSense ads on the top and, of course, most of the ads are related to fishing (i.e the content on the website). However, I noticed an advertisement regarding Tire Reviews. This tire review ad seemed out of place but it makes perfect sense… (more…)

Google: How Will Journalism Survive the Internet Age?

Wednesday, March 24th, 2010

Above is a presentation by Google economist Hal Varian to the Federal Trade Commission worksop entitled How Will Journalism Survive the Internet Age?. He presents the problems and opportunities in newspaper business. Can newspapers survive the digital age? What about Journalism?

Google bets on mobile with $750 mm AdMob acquisition

Tuesday, November 10th, 2009

Google acquires AdMob

Google’s $750 mm acquisition of AdMob is their 3rd biggest behind Doubleclick and YouTube. AdMob, the mobile ad platform that has been especially popular on the iPhone, has certainly done a lot of things right in its first 3 years of operation with revenue approaching $100 million. Google thinks this can be a lot bigger:

“Despite the tremendous growth in mobile usage and the substantial
investment by many businesses in the space, the mobile web is still in
its early stages. We believe that great mobile advertising products can
encourage even more growth in the mobile ecosystem. That’s what has us
excited about this deal.”

The trend is clear. This deal shouts the importance of the mobile advertising channel. What can we learn from this? What should we do to capitalize on this trend?

Google Campaign Insights fails in 2 big ways

Wednesday, October 28th, 2009

Google Google recently announced Google Campaign Insights: Better measurement for display advertising. I applaud their efforts because it is very difficult to measure display ad effectiveness, but Google’s approach has two major flaws: (more…)

Have You Seen Your Google Page Rank?

Friday, September 4th, 2009

A higher PageRank (PR) increases the likelihood that your web site will be found by those looking for your products and services. Other factors like relevance and TrustRank are also important, but the PageRank is a primary indicator for web site popularity.

Enter your web site's URL below to find out how you compare (PR values are 1 to 10):

Check Page Rank of any web site pages instantly:
This free page rank checking tool is powered by Page Rank Checker service

Listed below are a few direct marketing sites and their respective page rank. How do you compare?

    • United States Postal Service PR = 8
    • The Direct Marketing Association, PR = 7
    • Acxiom, PR = 6
    • DMNews, PR = 6
    • infoUSA, PR = 6
    • RAPP, PR = 6
    • Valpak, PR = 6
    • Chief Marketer Magazine, PR = 5
    • Merkle, PR = 5 
    • New England Mail Order Association, PR = 5
    • NextMark/mIn, PR = 5
    • Target Marketing Magazine, PR = 5
    • American Catalog Mailers Association, PR = 4
    • ALC, Inc., PR = 4
    • Specialists Marketing Services, PR = 4
    • VT/NH Marketing Group, PR = 4

Feel free to share your Page Rank (PR) in the comments section below.

If you are a marketing services provider and would like to improve your on-line presence and page rank, then email or call me directly to see if you qualify to be added to the Directory of Marketing Services Providers. There is no charge to be included and many direct marketers search our directory to find list brokers, list managers, printers, service bureaus, agencies and more!

Chris DeMartine, Director of Business Development, (603) 643 – 1307 x114

Top 100 Social Media Cheat Sheet for Business

Wednesday, July 22nd, 2009

Social marketing is on the rise and it’s here to stay. Are you still trying to figure out how to leverage social media for your business? You can start by learning the language with definitions from the marketing glossary, and then use this cheat sheet as a reference for most commonly used tools.

A few months ago a cheat sheet was introduced as a tool to help marketers get organized with Web 2.0 and social media marketing. Many new services have emerged since then. Therefore, several of those respective web sites have been added to this page as a quick reference linking to 100 free social marketing resources and online directories.

Bookmark this page or add it to your favorite places for quick and easy access to several of the top services by category. This is not intended to be a comprehensive list, and some of these sites may not be the top choices internationally. However, it is a valuable resource for leveraging many of the top networks in the U.S., and can help you gain some international exposure as well.

Basic services must be free to qualify for inclusion on the top 100 list below. For your convenience, each title is linked directly to the respective site’s home page. I hope you will find this to be a helpful resource for your business. Feel free to connect with me (DeMartine) on LinkedIn if you would like to share other resources that are available online.

Linkedin Facebook Twitter Delicious Digg Reddit StumbleUpon


Free Social Media Resources (Top 100)

Aggregation Tools (5):  Bloglines, FriendFeed,, Lijit, YouBundle

Blogs (7):, Blogger, Livejournal, Posterous, Tumblr, Typepad, WordPress

Blog Directories (10):  Blogapedia, Blogarama, BlogCatalog, Blogdirs, Blog Flux, BloghubBlog Listing, Blogtoplist, BritBlog, Technorati

Bookmarks (12):  Delicious, Digg, Diigo, FarkMixx, MyBlogLog, Newsvine, Propeller, Reddit, Slashdot, StumbleUponYahoo! Buzz

Comment Systems (2):  DISQUS, IntenseDebate

Free Directory Listings (25):  Akama, Bateekh, BizHWY, Cardboard, CrunchBase, DMOZ, EVliving, GetFreeListing, Google Local, IllumiRate, Jayde, Jigsaw, Librarians’ Internet Index, Little Web Directory, Manta, MerchantCircleNextMark, Simple DirectorySpoke, SuperPages, Tradevibes, TurnPike, WebBuyersGuide, Web World, Yahoo! Local

Marketing Trends (2):  Google Trends, Universe Trends

Name Checks (2):  Namechk, Usernamecheck

Post Documents (3):  eHow, Google Docs, Scribd

Post Presentations (3):  AuthorSTREAM, Myplick, Slideshare

Post Videos (2):  Vimeo, YouTube

Press Releases: (4):  i-Newswire,, PressReleasePoint,

Publish Articles (5):  ArticleDashboardArticles FACTORY, Ezinearticles, IdeaMarketers, Yahoo Articles Group

Social Networks (8):  Biznik, Crowdvine, Facebook, LinkedIn, Ning, NowPublic, Plaxo, Viadeo

Twitter Tools (5):  GraderPing, TweetDeck, TweetLater, Twitter

URL Shorteners (4):  bit.lydoiop, memurl, TinyURL

Wikis (3):  Pbwiki, Wetpaint, Wikipedia

Tip:  Since PageRank is important to your exposure on the Google search engine results page (SERP), you may want to check out the page rank for each of these services as well. That can be done for free online by using the PageRank Checker (higher = better).

Tip:  adding your blog to the directories can improve your search rankings and exposure; the same is true for your web site and your business. That’s the reason for including 35 directory listings (25 free directory listings + 10 blog directories) in the top 100. You only need to do it once, so take advantage of them.

Question:  Web 3.0 is to  ?   as Web 2.0 is to social media…

Your feedback is welcome!


Bernanke or Cutts — Who Holds the Keys?

Wednesday, July 15th, 2009

Ben Bernanke (Federal Reserve Chairman) currently holds the key to influence the supply of money, but Matt Cutts (Google) is teaching us how to get more of it online.

Ben Bernanke

Ben Bernanke A few of us middle-aged marketers can still remember Black Monday, the stock market crash that occurred shortly after Ronald Reagan appointed Alan Greenspan Chairman of the Federal Reserve in 1987. Many more of us can remember the boom that occurred a decade later, followed by the Y2K burst in March 2000. Despite the ups and downs of this bipolar economic era, the perceived powers of Alan Greenspan led many to believe he held the keys to recovery and recession.

Not much changed with this perception when Ben Bernanke succeeded Greenspan in February 2006 as the Fed's Chairman. Last year he was ranked the fourth most powerful man in the world by Newsweek. However, President Barack Obama may be positioning Lawrence Summers, Director of the National Economic Council to succeed Bernanke when his term ends in January as the Obama Administration's initiative for change is driving a diversification of power and demand for innovation.

It is obvious from recent failures that changing the federal funds rate to influence the money supply is only one of many options to affect the U.S. economy. However, this is an essential key to managing and stabilizing our economy — and Bernanke holds the keys.

Matt Cutts

Matt Cutts Who would have thunk it? The day has come when a software engineer from Google has more business followers than the Fed's Chairman — well, at least those with a web marketing focus. Matt Cutts currently heads up the Webspam team at Google, but he is most recognized for helping marketers improve their PageRank and visibility in search results. Unlike the economics of interest rate decisions, search engine optimization (SEO) is something ever business owner actually has some control over. Here's the catch — it's not easy and it takes time. 

Google's PageRank algorithm is complex and its details have not been disclosed. Therefore, many marketers are looking to Matt Cutts for advice on how to improve their PageRank and ranking on the search engine results page (SERP). If your business isn't getting noticed for the right categories online, then you are not prepared for the next generation of marketing. Depending on the level of competition you are dealling with, it could take a very long time to achieve your objectives. SEO experts like David Viney believe that Google will penalize web sites for obtaining too many referring links to quickly, due to the nature of how those inbound links may have been acquired.

With nearly six billion active Google searches in May 2009 alone (according to Nielsen), it is pretty clear that Cutts holds the keys to mastering the free market economy online. If you are a list manager or list owner and have not yet embraced SEO for your business, then you may want to get started now by learning the SEO language from our marketing glossary and putting your mailing list titles on a search engine optimized platform.

The billionth iPhone app downloaded

Tuesday, June 9th, 2009

The trend towards mobile computing is staggering, led by Apple. Their AppStore recorded its billionth application download two months ago (April 2009).  Those applications were downloaded to the 40 million Apple iPhone devices currently on the market.

Even more amazing is the fact there are 50,000 applications available through the AppStore… in nine short months! Software developers are clearly on board with this. Sure, there's a bunch of useless apps, like fart apps. But serious developers are creating meaningful applications, too, like this health monitor:


The Palm Pre was also just launched and has received early positive reviews. Another excellent application platform. Then there's Google Android and a whole bunch of other challengers.

Who will "win?" That's anyone's guess.

If you are not already looking at mobile computing, now is the time to start. Otherwise, it's clear who will lose.

Is Google search ranking optimization dead?

Wednesday, January 7th, 2009

Here is an informative interview with Google's Matt Cutts by Mike McDonald of WebProNews posted in November 2008 on the looking forward at search engine optimization in 2009:

Among other things, he stressed:

  • Don't get hung up on search results rankings because they vary from user to user anyway
  • Universal search is big. Videos, pictures, and other media will become more integrated with the search experience
  • Of course, "white hat" seo is still the way to go

Bottom line, keep creating great content and you will do well. Now is the time to be learning about video content if you are not already.

How Google is monetizing YouTube

Tuesday, December 30th, 2008

YouTubeGoogle's YouTube is perhaps the fastest growing website on the internet(?). Many have wondered how Google is going to turn YouTube's traffic into revenue. Here's one way: by planting contextually relevant ads on websites throughout the internet that embed YouTube videos.

Yesterday, I embedded a YouTube video "Twitter Whore" in my blog post "Is Twitter just for twits?" On the embedded video in our blog, you will see an overlay of advertisements. The interesting thing is the advertisements are not related to Twitter. Rather, they are related to the content of our website — direct marketing, mailing lists, etc.

YouTube site advertising

In contrast, if you go to the same video on YouTube, you don't see these ads.

This got me thinking… there's got to be millions of websites with embedded YouTube videos (because they've made it so easy). Now Google can insert ads on all these websites without permission and without paying any commission. My hat is off to Google.

What's to stop a competitor from advertising on my website if I have a YouTube video posted? Nothing.

I am guessing that YouTube will introduce a "premium player" that supresses advertisements and plays at higher quality. For a fee, of course. And many would be willing to pay for that. Again, my hat is off to Google!

P.S. YouTube has surpassed Yahoo to become #2 search engine.