Posts Tagged ‘seo’

Have You Seen Your Google Page Rank?

Friday, September 4th, 2009

A higher PageRank (PR) increases the likelihood that your web site will be found by those looking for your products and services. Other factors like relevance and TrustRank are also important, but the PageRank is a primary indicator for web site popularity.

Enter your web site's URL below to find out how you compare (PR values are 1 to 10):

Check Page Rank of any web site pages instantly:
This free page rank checking tool is powered by Page Rank Checker service

Listed below are a few direct marketing sites and their respective page rank. How do you compare?

    • United States Postal Service PR = 8
    • The Direct Marketing Association, PR = 7
    • Acxiom, PR = 6
    • DMNews, PR = 6
    • infoUSA, PR = 6
    • RAPP, PR = 6
    • Valpak, PR = 6
    • Chief Marketer Magazine, PR = 5
    • Merkle, PR = 5 
    • New England Mail Order Association, PR = 5
    • NextMark/mIn, PR = 5
    • Target Marketing Magazine, PR = 5
    • American Catalog Mailers Association, PR = 4
    • ALC, Inc., PR = 4
    • Specialists Marketing Services, PR = 4
    • VT/NH Marketing Group, PR = 4

Feel free to share your Page Rank (PR) in the comments section below.

If you are a marketing services provider and would like to improve your on-line presence and page rank, then email or call me directly to see if you qualify to be added to the Directory of Marketing Services Providers. There is no charge to be included and many direct marketers search our directory to find list brokers, list managers, printers, service bureaus, agencies and more!

Chris DeMartine, Director of Business Development, (603) 643 – 1307 x114

5 Free Marketing Resources for Web Developers (SEO)

Thursday, September 3rd, 2009

This page is for web developers looking for online marketing resources. Simply add one of the following free online tools to your website to be included in the directory.


1) Text:  Mailing Lists – search over 60,000 mailing lists using the mailing lists search tool.

HTML Code<A href=””>Mailing Lists</A> – search over 60,000 mailing lists using the mailing lists search tool.

2) Text:  Direct Mail Lists – search over 60,000 direct mail lists using the mailing lists search tool.

HTML Code<A href=””>Direct Mail Lists</A> – search over 60,000 direct mail lists using the mailing lists search tool.

3) Text:  List Broker – search the directory of marketing services providers to find a list broker.

HTML Code<A href=””>List Broker</A> – search the directory of marketing services providers to find a list broker.













4) Text:  Direct Marketing Glossary – hard to find definitions from the direct marketing glossary.

HTML Code<A href=””>Direct Marketing Glossary</A> – hard to find definitions from the direct marketing glossary.

Marketing Education











5) For NextMark and mIn clients only

For all NextMark clients, including those who publish their data cards at not charge.

Text:  All of our mailing lists are available on NextMark and marketing INFORMATION network (mIn).

HTML CodeAll of our <A href=”” target=_blank>mailing lists</A> are available on <A href=”” target=_blank>NextMark</A> and marketing INFORMATION network (<A href=”” target=_blank>mIn</A>).

Top 100 Social Media Cheat Sheet for Business

Wednesday, July 22nd, 2009

Social marketing is on the rise and it’s here to stay. Are you still trying to figure out how to leverage social media for your business? You can start by learning the language with definitions from the marketing glossary, and then use this cheat sheet as a reference for most commonly used tools.

A few months ago a cheat sheet was introduced as a tool to help marketers get organized with Web 2.0 and social media marketing. Many new services have emerged since then. Therefore, several of those respective web sites have been added to this page as a quick reference linking to 100 free social marketing resources and online directories.

Bookmark this page or add it to your favorite places for quick and easy access to several of the top services by category. This is not intended to be a comprehensive list, and some of these sites may not be the top choices internationally. However, it is a valuable resource for leveraging many of the top networks in the U.S., and can help you gain some international exposure as well.

Basic services must be free to qualify for inclusion on the top 100 list below. For your convenience, each title is linked directly to the respective site’s home page. I hope you will find this to be a helpful resource for your business. Feel free to connect with me (DeMartine) on LinkedIn if you would like to share other resources that are available online.

Linkedin Facebook Twitter Delicious Digg Reddit StumbleUpon


Free Social Media Resources (Top 100)

Aggregation Tools (5):  Bloglines, FriendFeed,, Lijit, YouBundle

Blogs (7):, Blogger, Livejournal, Posterous, Tumblr, Typepad, WordPress

Blog Directories (10):  Blogapedia, Blogarama, BlogCatalog, Blogdirs, Blog Flux, BloghubBlog Listing, Blogtoplist, BritBlog, Technorati

Bookmarks (12):  Delicious, Digg, Diigo, FarkMixx, MyBlogLog, Newsvine, Propeller, Reddit, Slashdot, StumbleUponYahoo! Buzz

Comment Systems (2):  DISQUS, IntenseDebate

Free Directory Listings (25):  Akama, Bateekh, BizHWY, Cardboard, CrunchBase, DMOZ, EVliving, GetFreeListing, Google Local, IllumiRate, Jayde, Jigsaw, Librarians’ Internet Index, Little Web Directory, Manta, MerchantCircleNextMark, Simple DirectorySpoke, SuperPages, Tradevibes, TurnPike, WebBuyersGuide, Web World, Yahoo! Local

Marketing Trends (2):  Google Trends, Universe Trends

Name Checks (2):  Namechk, Usernamecheck

Post Documents (3):  eHow, Google Docs, Scribd

Post Presentations (3):  AuthorSTREAM, Myplick, Slideshare

Post Videos (2):  Vimeo, YouTube

Press Releases: (4):  i-Newswire,, PressReleasePoint,

Publish Articles (5):  ArticleDashboardArticles FACTORY, Ezinearticles, IdeaMarketers, Yahoo Articles Group

Social Networks (8):  Biznik, Crowdvine, Facebook, LinkedIn, Ning, NowPublic, Plaxo, Viadeo

Twitter Tools (5):  GraderPing, TweetDeck, TweetLater, Twitter

URL Shorteners (4):  bit.lydoiop, memurl, TinyURL

Wikis (3):  Pbwiki, Wetpaint, Wikipedia

Tip:  Since PageRank is important to your exposure on the Google search engine results page (SERP), you may want to check out the page rank for each of these services as well. That can be done for free online by using the PageRank Checker (higher = better).

Tip:  adding your blog to the directories can improve your search rankings and exposure; the same is true for your web site and your business. That’s the reason for including 35 directory listings (25 free directory listings + 10 blog directories) in the top 100. You only need to do it once, so take advantage of them.

Question:  Web 3.0 is to  ?   as Web 2.0 is to social media…

Your feedback is welcome!


Bernanke or Cutts — Who Holds the Keys?

Wednesday, July 15th, 2009

Ben Bernanke (Federal Reserve Chairman) currently holds the key to influence the supply of money, but Matt Cutts (Google) is teaching us how to get more of it online.

Ben Bernanke

Ben Bernanke A few of us middle-aged marketers can still remember Black Monday, the stock market crash that occurred shortly after Ronald Reagan appointed Alan Greenspan Chairman of the Federal Reserve in 1987. Many more of us can remember the boom that occurred a decade later, followed by the Y2K burst in March 2000. Despite the ups and downs of this bipolar economic era, the perceived powers of Alan Greenspan led many to believe he held the keys to recovery and recession.

Not much changed with this perception when Ben Bernanke succeeded Greenspan in February 2006 as the Fed's Chairman. Last year he was ranked the fourth most powerful man in the world by Newsweek. However, President Barack Obama may be positioning Lawrence Summers, Director of the National Economic Council to succeed Bernanke when his term ends in January as the Obama Administration's initiative for change is driving a diversification of power and demand for innovation.

It is obvious from recent failures that changing the federal funds rate to influence the money supply is only one of many options to affect the U.S. economy. However, this is an essential key to managing and stabilizing our economy — and Bernanke holds the keys.

Matt Cutts

Matt Cutts Who would have thunk it? The day has come when a software engineer from Google has more business followers than the Fed's Chairman — well, at least those with a web marketing focus. Matt Cutts currently heads up the Webspam team at Google, but he is most recognized for helping marketers improve their PageRank and visibility in search results. Unlike the economics of interest rate decisions, search engine optimization (SEO) is something ever business owner actually has some control over. Here's the catch — it's not easy and it takes time. 

Google's PageRank algorithm is complex and its details have not been disclosed. Therefore, many marketers are looking to Matt Cutts for advice on how to improve their PageRank and ranking on the search engine results page (SERP). If your business isn't getting noticed for the right categories online, then you are not prepared for the next generation of marketing. Depending on the level of competition you are dealling with, it could take a very long time to achieve your objectives. SEO experts like David Viney believe that Google will penalize web sites for obtaining too many referring links to quickly, due to the nature of how those inbound links may have been acquired.

With nearly six billion active Google searches in May 2009 alone (according to Nielsen), it is pretty clear that Cutts holds the keys to mastering the free market economy online. If you are a list manager or list owner and have not yet embraced SEO for your business, then you may want to get started now by learning the SEO language from our marketing glossary and putting your mailing list titles on a search engine optimized platform.

Do List Managers Have Long Tails?

Thursday, March 12th, 2009

Mary Elizabeth Hurn referenced the following search trend in her March 10, 2009 DMNews article titled "More words in average search query: Hitwise".

"Longer search queries are becoming more popular year over year according to a report put out by Hitwise. Though the majority of searches are one, two and three word queries, these length terms are down 3%, 5% and 1%, respectfully. But queries with four to eight words and over are all up year over year in growth ranging from 3% to 20%."

So what does this mean for you if you are a list manager? It may be good news for you if your data cards are on a search engine optimized (SEO) platform. Every mailing list data card indexed by Google as a unique web page contributes to a successful long tail SEO strategy. List managers, who focus on creating a list marketing environment and data card quality within a certain domain, will ultimately benefit from this trend. Yes, list managers do have long tails.Long Tail

Every list title, segment, selection and description is a target for the web robots (bots). The more of your data card content they find, the better your chances are in getting noticed on the search engine results page (SERP). The most visited web page, other than your home page, may account for less than 1% of your traffic. However, it is the sum of all of the traffic from all of your web pages that you want to maximize. Winning the battle for the long tail will not only improve your search traffic, but it may also improve your conversion rate.

For example, an attorney looking for a mailing list of small business owners in Rhode Island searches on "small business leads" using Google and pages though 76,800 results. She subsequently clicks on a link that registers her for a third-party lead service that fills her voice mail and litters her in-box with responses from various sales agents. She is not a happy camper, but she knows from experience that it's not worth suing them.

Her paralegal comes to the rescue and runs a search on "small business owners mailing list and RI". He gets one targeted result linked to a data card showing over 12,000 small business owners in Rhode Island. He calculates the cost using the base rate directly from the data card, clicks on 'get more information' receives an e-mail with the contact information, places the order on his company credit card, and delivers the list to his manager that same day.

Search Engine Marketing For Lists II

Monday, December 3rd, 2007

Now that I've spoken to a few of the list managers out there in the marketplace, the question is "How?"

Image003 I know there are several search engine optimization (SEO) consultants out there that charge big bucks just to give advice on key words, and just as many others who are actually qualified to deliver a comprehensive strategy. Here are a few tips for getting started:

·    Educate yourself. Invest the time to read a beginner’s text on search engine optimization. It will not only boost your confidence, but also help you to recognize a qualified consultant.

·         Run searches. One of the easiest ways to see what’s working is to run a few searches. Search on list titles, key words, clients and competitors to get a feel for who’s on top and doing things right.

·         Take a look at your own website to see which pages are indexed. You can do this in Google and most other search programs by typing in the following text in the search engine results page (SERP): site:your website URL. Here’s an example for the United States Postal Service:

·         Talk to your hosting service or marketing technology services provider about how to improve your list title page ranking. Here are a few basic principles to guide your conversation:

o   Search algorithms are not only extremely complex, but also a carefully guarded secret. Don’t get caught up in trying to figure them out, but spend your time implementing strategies that have historically been successful for others.

o   Getting you web pages noticed involves both managing the page content (on-page) and placing links (off-page) on other web sites.

o   The content on your web pages will be indexed in search engine databases by key words and phrases. Search engines do not scan the web for content – that is the job of ‘crawlers’ or ‘robots’. The search engines are actually retrieving results from a database of indexed keywords, locations and formats.

o   Keywords are indexed in the search databases by the document ID for the URL where they are found, the actual position in that document, and the type of position in the document (heading, title, body, link, etc.).

o   The links to your web pages are not ‘created equal’. The page-ranking implications of an off-page link are not only based on the referring site’s popularity, but also on the number of external links on that site. This is an important point that is often missed by the less experienced SEM professionals. A link that is placed on a popular site may actually be less effective than a link that is placed on a less popular, more targeted site that has fewer links.

o   Other documents that are posted on your site may also add value to your page ranking.  Search engines will convert Microsoft Word documents and Adobe Acrobat (PDF) documents to HTML in order to index the information contained within them. Furthermore, the font sizes, styles, and other attributes may also be captured and used further down the road in the user-search algorithms.

o   Note: if you hear the word ‘vector’ mentioned in the conversation, don’t run for cover. All you need to know is that a ‘vector space model’ can be used mathematically represent a web page. This makes it easier for search engines to match user-defined search terms to the most relevant web pages. It’s much more complicated than that, but I promised to keep it simple.

·         Look into some of the advertising programs available through marketing technology services providers such as contextually targeted advertising and preferred provider programs. These targeted programs are similar to paid search, but available exclusively within direct marketing list search applications.

·         Finally, be patient. It takes some time for your changes to be indexed by the search engines, so you may not see results for weeks or months.

Don’t be discouraged if you begin to feel like you’re chasing a moving target as you learn more about search engine marketing. The field of search engine optimization continues to evolve as companies like Google, Yahoo! and Microsoft implement new personalized, localized, and contextualized search methods – but this should only improve the user experience and increase the relevance of search results. If you’ve done the SEM job right as a list manager or list owner, then these users (or mailers) will be waiting at your online doorstep to place their list order. So be encouraged about the future of mailing lists… but don’t ignore the role that search engines play in directing existing customers and future prospects to you and – that’s right – your competitors.