Posts Tagged ‘ranking’

Have You Seen Your Twitter Report Card?

Wednesday, June 24th, 2009

If you have a Twitter account, then you'd better take a minute to check your grade. You might be surprised by what you find. Here's a snapshot of the NextMark report card for NextMark on Twitter:

Twitter Grade uses a proprietary algorithm to score and rank Twitter accounts on six weighted factors listed below:

  1. Number of followers:  a non-discriminating count of how many followers you have (higher is better).
  2. Ranking of followers:  the grades of those who follow you (higher is better).
  3. Number of Updates:  within reason (more is better). Don't be a spammer!
  4. Recency of Updates:  if your last tweet is recent, then you're doing good here.
  5. Follower/Following Ratio:  this factor is more important in the early stages (higher is better). This becomes less important as your followers and engagement levels increase over time.
  6. Engagement Level:  references and retweets from other users, combined with the ranking of those users.

NextMark ranks list managers in a similar fashion by using an algorithm to score and grade data card quality on thirteen attributes. Fortunately, the basics of these algorithms are revealed to help list managers and tweeters succeed. However, if you want to see the algorithm for Google search engine optimization then good luck.

Visit HubSpot to get your Twitter report card, and let us know your score (comment section below). Here's one final tip – follow Barack Obama on Twitter — he might just follow you back and boost your Twitter grade!

Top Ranked List Managers Revealed

Monday, January 12th, 2009

NextMark released its fourth quarter 2008 data card quality report this morning, revealing those list managers who are actively engaged in updating their data cards and those who are not. Among the findings were emerging list managers with expanded data card portfolios in the 500+ data category. DCQ Report

You wouldn't serve a t-bone on a trash can lid, so why would you represent a high quality mailing list with a poor quality data card? While list quality and data card quality are mutually exclusive, counts are changing all the time and a neglected data card could be a warning sign of a neglected list. It is important to keep this information up to date. With 40 percent of direct marketing success is contingent on list selection, mailers and list brokers need quality data cards to make the best purchasing decisions.

List managers may use the free data card publishing wizard to post and update their data cards online. There is also a user-friendly video tutorial (about 20 minutes long) that provides step-by-step instructions for publishing data cards online.