Blog

50 Top Web Publishers Tap NextMark’s New Ad Sales Tool

Thursday, October 13th, 2011

NextMark’s new ad sales tool is gaining widespread adoption among leading website publishers: in just two months since its launch, more than 50 publishers representing more than 900 of the hottest websites have signed on to publish data cards with NextMark:

Data cards are basically a “media kit on steroids.”  It’s a fresh concept for digital media adapted from a proven method in offline media. It’s a better way to connect with media planners: data cards make it easy for them to discover your media programs and to include them in their media plans.

Don’t miss your chance to gain a first mover advantage… learn more on the data card publisher page.

Widgets for Mailing Lists?

Tuesday, September 20th, 2011

While renting response lists for a direct marketing campaign may be a complicated process, the acquisition process for compiled lists is pretty simple nowadays. Companies like LeadsPlease have actually automated and ‘widgetized’ the mailing list selection and purchase process online. Tools like this are great for local businesses looking to target specific zip codes with a saturation mailing. There’s no need to over-complicate that process, since the data is compiled and, unlike with response data, there are minimal requirements for list owner approval.

If you are a list or data compiler and would like assistance with this kind of integration, let us know and we’ll work with you to get connected.

The DataWidget

The DataWidget

Google caught me fishing for tires with new remarketing tool

Friday, March 26th, 2010

Google-remarketing DM News today confirmed what I had suspected: Google has launched a remarketing tool.

Last night, I was browsing the Hooked-in Fishing Reports website. The site has Google AdSense ads on the top and, of course, most of the ads are related to fishing (i.e the content on the website). However, I noticed an advertisement regarding Tire Reviews. This tire review ad seemed out of place but it makes perfect sense… (more…)

Installing the Mailing Lists Search Tool

Wednesday, November 11th, 2009

To add the mailing lists search tool to your web site and provide your visitors with access to over 60,000 mailing lists, just copy and paste the following code into the HTML document where you want the search tool to appear:

(more…)

NextMark innovations recognized by DestinationCRM (CRM Magazine)

Friday, October 30th, 2009

Destination-CRM-logo DestinationCRM wrote a detailed story covering the DMA's Future Industry Award winners and recognizing NextMark as one of the eight recipients of this inaugural award. According to the article:

Bernice Grossman, principal consultant and founder of Direct Marketing Resource Services (DMRS) Group and one of the FIA judges, says the award is meant to spotlight innovation thriving in the face of a recession. "The economy was so stifling," she says. "This was a way that we could tell everybody else in the industry [that] there's a lot of wonderful stuff happening."

The 11 judges, who were selected from the DMA membership, took two rounds of evaluations to winnow the field of 54 down to the group of 12 finalists. Those evaluations were based on detailed explanations provided by each submission of:

  • the innovative product or service, including whether the offering is entirely new or a new spin on an existing offering;
  • the impact the product or service has on the end user and what benefits have been achieved or are anticipated; and
  • the impact the product or service has had on the marketing community overall.

It's an honor to have been recognized among all the deserving innvovations in the marketing field! See the full article here.

Google Campaign Insights fails in 2 big ways

Wednesday, October 28th, 2009

Google Google recently announced Google Campaign Insights: Better measurement for display advertising. I applaud their efforts because it is very difficult to measure display ad effectiveness, but Google’s approach has two major flaws: (more…)

NextMark wins Future Innovators Award at DMA09

Monday, October 19th, 2009

Pych and Chilcutt and accept FIA award

Dma-future-innovators-award NextMark is on a roll! At today’s opening of the DMA09 conference, the Direct Marketing Association today awarded NextMark with its inaugural Future Innovators Award. Shown above are NextMark’s Joe Pych (left) and Scott Chilcutt (right) accepting the award from the DMA’s Keith Baker (center).

This award is a nice validation of NextMark’s developments for the list business. According to the DMA, “This award recognizes the innovative advances being made in the field of marketing. Today’s marketers, faced with unique challenges, are experimenting as they strive to rebalance. Recognizing that unexpected changes foster ingenuity and creativity, and that experiments usually garner surprising results, DMA’s FIA awards are now showcasing and rewarding those outstanding achievements. The awards will be presented each year to suppliers of new products or services exhibiting at DMA’s annual conference that are deemed the most influential and having improved the global marketing community in the previous year.”

Want to see what the fuss is all about? Stop by DMA09 booth #1930 or visit http://www.NextMark.com.

The 10 count challenge

Thursday, October 15th, 2009

The challenge: Can NextMark Select deliver a high-definition "knock out" count in 10 seconds or less? Watch this (short) video to find out:

What do you think? Comment below if you like fast counts.

DMA09 Stimulus Program for Service Bureaus

Thursday, October 15th, 2009

Tough times demand innovation. At DMA09 booth #1930, you can learn about NextMark's "stimulus program" for Service Bureaus, called NextMark Select. Although this video is from an old beta release, you can see the possibilities:

Stop by NextMark booth #1930 at the DMA show to see a live demonstration of the latest stuff, including high-definition counts! You will also find out how this new technology can help you to differentiate and profitably grow your service bureau business in this challenging economy.

Turnaround tools for List Brokers and List Managers @ DMA09 conference

Thursday, October 15th, 2009

Necessity is the mother of invention. In a slow economy (will it ever end?), innovation is critical to survival. At DMA09 booth #1930, NextMark will be showing off its latest turnaround tools for List Brokers and List Managers, including NextMark Select. Here’s a sneak preview video:

For more information and live demonstrations, visit NextMark at booth #1930. See you in San Diego!