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Posts Tagged ‘twitter’

Ten Free Ways To Market Your Business Online

Monday, February 23rd, 2009

February 23, 2009 – The Dow closed at 7,114.78 today, an 11-year low. The S&P 500 hit its 12-year low, while today's NASDAQ posted a 3.71 percent loss which actually exceeded the percentage losses of the DJIA and S&P 500. An estimated $10,000,000,000,000 market value of U.S. stocks has been wiped out since the October 2007 high.

There is no better time than the present to leverage marketing freeconomics for your business. The information renaissance is a breath of fresh air in the midst of the current economic crisis. While many physical doors have been closed due to cutbacks, a greater number of virtual windows have opened online. Here are NextMark's examples for 10 free ways to market your business online:

1. YouTube – How To Find Mailing Lists video & findlists channel

2. Linkedin – NextMark company page & NextMark group

3. Facebook – NextMark company page & NextMark group

4. Plaxo – NextMark group

5. Tradevibes – Company profile

6. MerchantCircle – Directory listing & coupon

7. Slideshare – list advertising ROI presentation

8. Twitter – Follow NextMark

9. Jigsaw – Company wiki & company research

10. NextMark Directory – Get your listing now!

The most efficient marketing approach for sharing your story is to make it easy for others do it for you.

How Google is monetizing YouTube

Tuesday, December 30th, 2008

YouTubeGoogle's YouTube is perhaps the fastest growing website on the internet(?). Many have wondered how Google is going to turn YouTube's traffic into revenue. Here's one way: by planting contextually relevant ads on websites throughout the internet that embed YouTube videos.

Yesterday, I embedded a YouTube video "Twitter Whore" in my blog post "Is Twitter just for twits?" On the embedded video in our blog, you will see an overlay of advertisements. The interesting thing is the advertisements are not related to Twitter. Rather, they are related to the content of our website — direct marketing, mailing lists, etc.

YouTube site advertising

In contrast, if you go to the same video on YouTube, you don't see these ads.

This got me thinking… there's got to be millions of websites with embedded YouTube videos (because they've made it so easy). Now Google can insert ads on all these websites without permission and without paying any commission. My hat is off to Google.

What's to stop a competitor from advertising on my website if I have a YouTube video posted? Nothing.

I am guessing that YouTube will introduce a "premium player" that supresses advertisements and plays at higher quality. For a fee, of course. And many would be willing to pay for that. Again, my hat is off to Google!

P.S. YouTube has surpassed Yahoo to become #2 search engine.

Is Twitter just for twits?

Monday, December 29th, 2008

Twitter – it's all the rage these days, but I'm still trying to figure out if/how it would add value to my life or my work. It seems it's a monumental waste of time following a bunch of inane tweets. The video "Twitter Whore" (see above) does a good job of summarizing my perspective on the kind of information you get from Twitter.

However… the jury's still out. It is a new form of communication that probably should not be quickly dismissed. I did find some value recently in verifying that YouTube was temporarily down (and that it was not just my computer). This information was available on twitter within seconds of the outage, while not available through any other outlet. This could be quite handy in an emergency. Of course, not too handy is the emergency is Twitter being down for the nth time 😉

What do you think? Is twitter just for twits or is there widespread usefulness?

P.S. Need more Lisa Nova, here's Twitter Whore part 2