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NextMark's Blog

Recommendations, updates, and thoughts from the NextMark executive team.

Amity Direct adds list research widget to web site

November 13th, 2009

It didn't take long for the first multi-channel marketing services provider to add the Mailing Lists Search Tool widget to their web site. Amity Direct found the deployable search tool on the NextMark blog and installed it within the hour.

"Yet another great idea from NextMark that's quick and easy to use," says Jerry Mamola, Managing Partner at Amity Direct. "It only took a few minutes to add it to the site. My partner just copied and pasted some html code from the blog page onto our site and it was done – technology never used to be this easy to implement."

It's important to focus on your unique value proposition and keep your online visitors close with quality tools and resources. For Amity Direct, the focus is helping their clients with multi-channel integration and break-through creative.

"We work hard to find and retain more customers for our clients. AmityLogo The mailing lists search tool provides our clients and web site visitors with access to all of the market research and intelligence they desire and deserve," says Jerry Mamola. "Marketers can now review their prospect markets at their own pace using our site, and we can spend more time doing what we do best — marrying traditional direct marketing strategies with break-through creative, then making the most of it with new interactive tools, CRM integration, and the latest in mobile media."

Click here to add the tool to your web site or blog — it's very easy and only takes a minute.

Harold Pratt Beats the Economy with NextMark and MIN

November 12th, 2009

Harold Pratt Harold Pratt, president of Pratt Direct Marketing, knows how to survive and thrive in a down economy. He’s discovered how to do more with less by exploiting NextMark and mIn. According to "Meet the Broker: Harold Pratt":

"I would say you can do a lot more," he says. "You can handle a lot more business with one or two people than you could back then and list searching is a lot easier today, using tools like NextMark and MIN than in the olden days of having to leaf through an SRDS (Standard Rate and Data Systems) directory."

Mr. Pratt knows that an inefficient back room operation will steal time and money from you every day. He’s implemented tools that enable him to spend more time delivering valuable insights and advice to clients and less time on “grunt work.” Now that’s smart business!

Installing the Mailing Lists Search Tool

November 11th, 2009

To add the mailing lists search tool to your web site and provide your visitors with access to over 60,000 mailing lists, just copy and paste the following code into the HTML document where you want the search tool to appear:

Read the rest of this entry »

Google bets on mobile with $750 mm AdMob acquisition

November 10th, 2009

Google acquires AdMob

Google’s $750 mm acquisition of AdMob is their 3rd biggest behind Doubleclick and YouTube. AdMob, the mobile ad platform that has been especially popular on the iPhone, has certainly done a lot of things right in its first 3 years of operation with revenue approaching $100 million. Google thinks this can be a lot bigger:

“Despite the tremendous growth in mobile usage and the substantial
investment by many businesses in the space, the mobile web is still in
its early stages. We believe that great mobile advertising products can
encourage even more growth in the mobile ecosystem. That’s what has us
excited about this deal.”

The trend is clear. This deal shouts the importance of the mobile advertising channel. What can we learn from this? What should we do to capitalize on this trend?

5 tweets from the tower of ‘babble’

November 2nd, 2009

Has Twitter become the tower of 'babble'? Here are five 'tweets' that might help you decide:

  1. redclaymedia:  how to spam Facebook like a pro: an insider’s confession
  2. marlooz:  how does a spoiled rich girl change a lightbulb? She says, "daddy, I want a new apartment."
  3. erinragan:  apparently it's a bad idea to discuss your dog(s) on Twitter. Spammers come out of the woodwork!
  4. austin03112007:  ouch! i just bit my freaking cheek!
  5. wfullertonI just ate a 32 ounce steak. I thought u all should know that.

Maybe Ozzy can help clarify a few of these now that he's gone mobile with Samsung. Enjoy!


What can direct marketers learn from this? I'm not exactly sure, but I am certainly feeling much better about the integrity of direct marketing and mailing lists nowadays.

NextMark innovations recognized by DestinationCRM (CRM Magazine)

October 30th, 2009

Destination-CRM-logo DestinationCRM wrote a detailed story covering the DMA's Future Industry Award winners and recognizing NextMark as one of the eight recipients of this inaugural award. According to the article:

Bernice Grossman, principal consultant and founder of Direct Marketing Resource Services (DMRS) Group and one of the FIA judges, says the award is meant to spotlight innovation thriving in the face of a recession. "The economy was so stifling," she says. "This was a way that we could tell everybody else in the industry [that] there's a lot of wonderful stuff happening."

The 11 judges, who were selected from the DMA membership, took two rounds of evaluations to winnow the field of 54 down to the group of 12 finalists. Those evaluations were based on detailed explanations provided by each submission of:

  • the innovative product or service, including whether the offering is entirely new or a new spin on an existing offering;
  • the impact the product or service has on the end user and what benefits have been achieved or are anticipated; and
  • the impact the product or service has had on the marketing community overall.

It's an honor to have been recognized among all the deserving innvovations in the marketing field! See the full article here.

LinkedIn Police Nabs Profile Perpetrator

October 29th, 2009

As detective Adrian Monk obsessively states “here’s what happened”:

On October 22, 2009 Joe Pych, NextMark’s Founder was contacted via LinkedIn to let him know he had a new colleague. Surprisingly, it was a guy from the Netherlands who was claiming to be the owner of NextMark. There is only one NextMark, so it was pretty clear that a profile perpetrator was on the loose. Read the rest of this entry »

Google Campaign Insights fails in 2 big ways

October 28th, 2009

Google Google recently announced Google Campaign Insights: Better measurement for display advertising. I applaud their efforts because it is very difficult to measure display ad effectiveness, but Google’s approach has two major flaws: Read the rest of this entry »

NPR cites NextMark as the Google of Mailing Lists

October 27th, 2009

NPR - Online Data Presents A Privacy Minefield Last night, NextMark was featured in part 1 of a story on data privacy by Martin Kaste on National Public Radio‘s All Things Considered program. NextMark’s mailing list search tool was cited as the “Google for mailing lists” which is exactly what it is. It makes it easy to search virtually every mailing list available, with more than 60,000 mailing lists from 1,400 sources in the index.

Read the rest of this entry »

Going ‘Postal’ is No Longer Insane

October 23rd, 2009

Going postal in 2010 may be the best decision you make. There’s less competition in direct mail, and there’s less clutter in the box! There is also much more information available today about the prospects on consumer and b2b mailing lists.

Here’s a guest post from Jim Gilbert of Gilbert Direct Marketing, with some initial optimism regarding a freeze on postage rates next year for dominant classes:

From Jim,

Over the last three years, I’ve been super vocal about my dislike for the U.S. Postal Service and its less-than-forward-thinking bureaucracy. When it slammed catalog mailers with 20 percent-plus postage increases in 2007, I went (pun intended) postal on it. Read the rest of this entry »