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Recommendations, updates, and thoughts from the NextMark executive team.

NextMark wins Future Innovators Award at DMA09

October 19th, 2009

Pych and Chilcutt and accept FIA award

Dma-future-innovators-award NextMark is on a roll! At today’s opening of the DMA09 conference, the Direct Marketing Association today awarded NextMark with its inaugural Future Innovators Award. Shown above are NextMark’s Joe Pych (left) and Scott Chilcutt (right) accepting the award from the DMA’s Keith Baker (center).

This award is a nice validation of NextMark’s developments for the list business. According to the DMA, “This award recognizes the innovative advances being made in the field of marketing. Today’s marketers, faced with unique challenges, are experimenting as they strive to rebalance. Recognizing that unexpected changes foster ingenuity and creativity, and that experiments usually garner surprising results, DMA’s FIA awards are now showcasing and rewarding those outstanding achievements. The awards will be presented each year to suppliers of new products or services exhibiting at DMA’s annual conference that are deemed the most influential and having improved the global marketing community in the previous year.”

Want to see what the fuss is all about? Stop by DMA09 booth #1930 or visit http://www.NextMark.com.

NextMark Releases 3Q09 Data Card Quality Report

October 16th, 2009

Hanover, NH – October 16, 2009NextMark, Inc., a leading provider of direct marketing tools and resources, today published its third quarter 2009 Data Card Quality Report. The report ranks list management firms based on the number of titles managed and the quality of data cards in their portfolio. Read the rest of this entry »

The 10 count challenge

October 15th, 2009

The challenge: Can NextMark Select deliver a high-definition "knock out" count in 10 seconds or less? Watch this (short) video to find out:

What do you think? Comment below if you like fast counts.

DMA09 Stimulus Program for Service Bureaus

October 15th, 2009

Tough times demand innovation. At DMA09 booth #1930, you can learn about NextMark's "stimulus program" for Service Bureaus, called NextMark Select. Although this video is from an old beta release, you can see the possibilities:

Stop by NextMark booth #1930 at the DMA show to see a live demonstration of the latest stuff, including high-definition counts! You will also find out how this new technology can help you to differentiate and profitably grow your service bureau business in this challenging economy.

Turnaround tools for List Brokers and List Managers @ DMA09 conference

October 15th, 2009

Necessity is the mother of invention. In a slow economy (will it ever end?), innovation is critical to survival. At DMA09 booth #1930, NextMark will be showing off its latest turnaround tools for List Brokers and List Managers, including NextMark Select. Here’s a sneak preview video:

For more information and live demonstrations, visit NextMark at booth #1930. See you in San Diego!

Cloud Computing or The End of the World?

October 14th, 2009

Just when we thought Larry Ellison of Oracle had Cloud Computing 'DE-MIST-IFIED' this shows up on YouTube. It's an amazing video of an unidentifified cloud formation over Moscow that has gone viral. It may not be raining in the picture, but this video is getting more attention than the Chocolate Rainmaker.

This is neither Cloud Computing nor the end of the world, but if you disagree then please feel free to comment. I'm sure it will lead to an interesting discussion.

Well, DMA09 starts this weekend so I'd better get back to work!

DMA09 Visit NextMark #1930

October 12th, 2009

NextMark will be presenting and exhibiting at DMA09.


NextMark provides information and technology that powers the market for mailing lists, and makes it easier for you to buy mailing lists, sell mailing lists, and learn about mailing lists.


VisitUsDMA09


NextMark and marketing INFORMATION network (mIn) have been serving the list industry for 10 and 20 years respectively. Thousands of list brokers and list managers use NextMark every day to help their clients with effective and profitable new customer aquisition.


Visist our booth #1930.


Learn about the following products and services that make it easier for you to effectively reach your market.


Mailing Lists Search Tool (free):  search over 60,000 mailing lists from 700+ sources.


Professional list brokerage system: a fully intergrated online contact management, mailing list research, competitive analysis, and order processing system.


Contextually targeted list advertising:  place relevant list titles at the very top of the search results (over 60,000 lists) every time a broker or mailer runs a search.


Search engine optimized (SEO) data card web site:  integrate NextMark data cards with the list manager’s web site, and gets them noticed by search engines for better placement on Google, Yahoo and Bing.


Stop cold calling for list sales:  bid on leads by market category, capture more inquiries from your managed list titles, and calculate the ROI from start to finish.


Connecting data cards with data:  connect data cards with the source data at the service bureau for automated updates in real-time. Create high definition list profiles and enable counts directly from the data card.


Stop by and you’ll be glad you did!


Important Fact:  Experts agree at least 40% of direct marketing success depends on mailing lists.


40-percent

DMA09 Visit NextMark #1930

October 12th, 2009

NextMark will be presenting and exhibiting at DMA09.

NextMark provides information and technology that powers the market for mailing lists, and makes it easier for you to purchase mailing lists, sell mailing lists, and learn about mailing lists.

VisitUsDMA09

NextMark and marketing INFORMATION network (mIn) have been serving the list industry for 10 and 20 years respectively. Thousands of list brokers and list managers use NextMark every day to help their clients with effective and profitable new customer aquisition.

Visist our booth #1930.

Learn about the following products and services that make it easier for you to effectively reach your market.

Mailing Lists Search Tool (free):  search over 60,000 mailing lists from 700+ sources.

Professional list brokerage system:  a fully intergrated online contact management, mailing list research, competitive analysis, and order processing system.

Contextually targeted advertising:  place relevant list titles at the very top of the search results (over 60,000 lists) every time a broker or mailer runs a search.

Search engine optimized data card web site:  integrate NextMark data cards with the list manager's web site, and gets them noticed by search engines for better placement on Google, Yahoo and Bing.

Stop cold calling for list sales:  bid on leads by market category, capture more inquiries from your managed list titles, and calculate the ROI from start to finish.

Connecting data cards with data:  connect data cards with the source data at the service bureau for automated updates in real-time. Create high definition list profiles and enable EASY counts directly from the data card.

Stop by and you'll be glad you did!

Important Fact:  Experts agree at least 40% of direct marketing success depends on mailing lists.

40-percent

Which school of marketing teaches the best lessons?

October 9th, 2009

In this 7-minute video, marketing legend David Ogilvy implores every marketer to build their career on a foundation of direct marketing disciplines. He chastises those who "worship at the altar of creativity."

Do Ogilvy's "old school" principles hold true in today's media landscape? Are Twitter, Facebook, mobile, etc. are changing everything? Does the "new school" make the lessons taught by direct marketing obsolete?

If you think Ogilvy's lessons are still valid, you can get a full dose of his powerful ideas in his book Ogilvy On Advertising.

A special thanks to Jim Gilbert for sharing this video in his blog!

NextMark chosen as a finalist for DMA Future Innovators Award

October 1st, 2009

DMA Future Innovators Award


Great news! NextMark has been chosen as a finalist in the Direct Marketing Association’s inaugural Future Innovators Award. According to the DMA, “This award recognizes the innovative advances being made in the field of marketing.”


“Today’s marketers, faced with unique challenges, are experimenting as they strive to rebalance. Recognizing that unexpected changes foster ingenuity and creativity, and that experiments usually garner surprising results, DMA’s FIA awards are now showcasing and rewarding those outstanding achievements. The awards will be presented each year to suppliers of new products or services exhibiting at DMA’s annual conference that are deemed the most influential and having improved the global marketing community in the previous year.”


Other finalists for the 2009 Future Innovators Award include:

  • AmazingMail.com
  • BLI Messaging
  • City Twist
  • Epsilon
  • Experian Marketing Services
  • FirstData and Visant Marketing Services
  • FreshAddress
  • Global-Z International
  • Harte-Hanks
  • Neustar
  • Portrait Software
  • Propco Marketing
  • Unica Interactive Marketing

Some great companies in the running and the competition is sure to be fierce.


According to the DMA in annoucing the finalists, “The response to this new award was staggering, and the excitement and enthusiasm it generated beyond even our expectations. The DMA is delighted to be presenting the awards at its annual conference, DMA09, at the San Diego Convention Center, San Diego, CA, at a special Awards presentation ceremony on Sunday October 18 at 5:00 pm in the Exhibit Hall by booth #1147. We hope you will join us to celebrate with the winners and we look forward to seeing you there.”


Please wish us luck in the finals! If you are going to the DMA09 conference, please stop by our booth #1930 to say hello.